Apple Press Info

Steve Jobs to Kick Off Apple’s Worldwide Developers Conference 2007

CUPERTINO, California—May 1, 2007—Apple® today announced that Steve Jobs, Apple’s CEO, will kick off its Worldwide Developers Conference (WWDC) with a keynote address beginning at 10:00 a.m. on Monday, June 11, 2007 at San Francisco’s Moscone West. At WWDC, Apple plans to show developers a feature complete version of Mac OS® X Leopard and give them a beta copy to take home for final testing. Leopard is scheduled to ship in October.

The five-day event, scheduled to run from June 11 to June 15, will deliver more than 150 sessions and labs aimed at getting the most out of Leopard. The conference will also include new content to serve a wide range of developers, including Mac OS X Immersion Monday, designed to quickly get developers who are new to the Mac® up to speed; a content and media track that shows developers the best ways to integrate animation, motion graphics, video, rich-media and web-based content into their applications; and dozens of hands-on labs that offer a unique opportunity to work directly with Apple engineers.

Other activities at Apple’s WWDC 2007 include:
• presentations from Apple engineers who will provide an in-depth look at Leopard, from its open source foundation to new technologies and innovations like Xcode® 3.0, Dashcode, Core Animation, Time Machine, iChat Theater and more;
• practical hands-on sessions where attendees can learn Apple’s own coding strategies and techniques for creating Cocoa bindings, building Automator actions and integrating iCal® events into an application;
• technology labs where attendees can work one-on-one with Apple engineers on topics such as Cocoa, Open GL and AJAX; and
• special events, including the Apple Design Awards and Stump the Experts.

Cost & Registration
The five-day conference costs $1,595 (US) per attendee, with a $300 (US) Early Registration Discount that has been extended through May 11. Visit Apple’s WWDC website for registration and complete session details at http://developer.apple.com/wwdc.

Press Registration
Members of the media and industry analysts are invited to attend the keynote presentation and can register by contacting Jennifer Hakes at jenniferh@apple.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

Press Contacts:
Anuj Nayar
Apple
(408) 974-8388
anuj@apple.com

Jennifer Hakes
Apple
(408) 974-7439
jenniferh@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, Xcode and iCal are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042