Jody Turner: Cultural Emotions, Creative Engagement

JUXTAPOSED

World weary, over-exposed consumer seeks “stand out” experiences over and above the norm. Emotions are created by the strong attraction and inclusion of two opposing forces reintroduced in harmonic ways: nature/technology; male/female; high end/low end; dark/light; private/public; modern/vintage.

GRASSROOT

Globalization has landed and the pull toward local appreciation has risen to accompany the experience. The interest in local farmers markets, transparent content, traceable manufacturing, vintage food and fashion, artisanal hand crafts all point toward an appreciation of the visceral/tactile. The fascination with travel and exotic experiences remains and is brought home, expanding the boundaries of what is considered “grass root” to “global grass root.”

AMBIENT

”The home of the future may be more like the home of the past than what we imagine.” Philips home of the near future focuses on simple structures that are embedded with seamless technologies. As culture moves toward this shift, anything moving us closer to this nexus, whether it really does or not, is attractive. Partnering, blending of brands, feelings of virtual connection, networked communications, multitasked living, pervasive 24/7 virtual glow, organic networked virtual community evolutions that may surprise us.