Join AIGA and Apple for the Pro Sessions: Design Remixed series and hear how professionals today are redefining their creative process. One Wednesday of each month at the Apple Store, a featured designer will share their insights into the changing landscape of design. Theyll discuss how design has evolved and how creativity has diversified beyond any single discipline.
Featured Speakers: Design Remixed
Dora Drimalas and Brian Flynn, Principals, Hybrid Design
Hybrid Design is a multi-disciplined design firm in based in San Francisco. It was formed by the husband and wife design team of Brian Flynn and Dora Drimalas. By blending their complimentary, yet diverse design styles and methodologies, Hybrid produces unique concepts not usually expected from a traditional design firm.
Rachel Abrams
Rachel Abrams is Creative Director of Turnstone Consulting, New York, a collaborative design practice, where she designs people-friendly, technology-mediated experiences for commercial spaces and public places. Recently, she co-edited Taxi07: Roads Forward, The Design Trust for Public Space’s forthcoming report for New York City about the future of yellow cabs. She is now working with Turnstone's design partners, as Constellation, on environmental graphic design for the upcoming renovation of The Queens Museum of Art. Rachel's design writing has featured on Adobe.com, in The Economist, Design Council, Eye, Frieze, Good and Graphics International magazines and elsewhere. Her previous projects include interactive media for ibm.com and for the Samsung Experience, New York, winning awards for Imagination Inc.. She is currently teaching in the Interactive Telecommunications Program at NYU.
Justin Smith, VP Interactive Media, ATTIK
Established in northern England 20 years ago, global creative agency ATTIK is today best known for its non-traditional, highly interactive marketing campaigns on behalf of clients including Scion, AOL, Adidas, Nike and many other global brands. This year, ATTIK launched the website want2Bsquare.com, a virtual world creatively promoting the completely redesigned Scion xB to a wide audience, as well as LittleDeviant.com, which features an innovative approach of branding the new Scion xD. Since joining ATTIKs rapidly expanding staff in San Francisco, VP of Interactive Media Justin Smith has leveraged his unique background combining management, multimedia project and software development, and user experience, to instill a cultural process within the company to merge the very best talents of artists, writers and software engineers.
Robert Bynder
Robert is Principal and Creative Director of Robert Bynder Design, Inc., a business consultancy and design studio based in Westlake Village, CA specializing in brand and marketing strategy and design for interaction and print. Clients include AEG, Amgen, BMW Group/Designworks USA, Hewlett-Packard, Interface Inc., Fidelity National Financial, and Sony Computer Entertainment America. Robert is a frequent collaborator with brand consultancy Neutron and has co-presented several brand workshops based on Marty Neumeiers best-selling book The Brand Gap. He currently serves on the Advisory Board for AIGA Los Angeles.
Daniel Arcana, Co-Founder/President, Exopolis
Daniel Arcana is co-founder and president of Los Angeles, Calif.-based creative studio Exopolis, which he founded with partner Kat Egan in 2002. The multidisciplinary shop specializes in concept, design and development for broadcast, print, mobile and interactive with a special focus on the convergence of these media. Now 30-employees strong, the companys work has encompassed a broad spectrum of clients and styles. In addition to winning numerous Promax/BDA Awards for its broadcast projects, Exopolis collaboration with Crispin Porter + Bogusky on the MINIUSA integrated campaign was recognized with a 2005 Cannes Titanium Lion, a 2006 One Show Best in Show trophy, and the 2006 Grand Clio. Arcana is a native of Chicago and graduated from the Tisch School of the Arts at NYU where he studied film & photography, and now lives and works in Los Angeles.
Past Lectures:
Jonathan Harris
Jonathan Harris (number27.org) is an artist and storyteller working primarily on the Internet. His work involves the exploration and understanding of humans, on a global scale, through the artifacts they leave behind on the Web. He has made projects about human emotion (wefeelfine.org), human desire (love-lines.org), modern mythology (universe.daylife.com), science (phylotaxis.com), news (tenbyten.org), and language (wordcount.org). The recipient of a 2004 Fabrica (fabrica.it) fellowship and two 2005 Webby Awards, his work has also been recognized by AIGA, Ars Electronica, ID Magazine, and the State of Vermont. He lives and works in Brooklyn, New York.
Jakob Trollbäck of
Trollbäck + Company
A self-taught designer from Sweden, Jakob Trollbäck leads an innovative and highly successful company, creates seminal and award-winning designs, and is an acknowledged industry leader in branding and motion graphic design. Springing forth from seemingly unorthodox beginnings, Trollbäck + Company was born when the former DJ transferred his aural pursuits to the visual medium, aiming to create emotive pieces that take their audiences to purely sensorial planes.
Jake Barton of Local Projects
Jake Barton is principal of Local Projects, a studio that creates media installations for museums and public spaces. Local Projects is partnered with Thinc Design to design the World Trade Center Memorial Museum. Recent work includes Interaction Design for StoryCorps, Timescapes for the Museum of the City of New York, the Public Information Exchange for the Center for Architecture, a suite of films for the 2008 Beijing Olympics, and the new Museum of the Chinese in the Americas, with architecture by Maya Lin. He was a 2006 finalist for the National Design Award for Communications.
Stella Bugbee of Domino Magazine
Stella Bugbee is a creative director specializing in branding and publication design for Conde Nasts Domino Magazine. Prior to Domino, Stella founded Honest with Cary Murnion and Jon Milott. After five years at Honest, she left to work for The New York Times Magazine and then went on to be a Design Director with the Brand Integration Group at Ogilvy and Mather. In addition to running her own studio she taught for six years in the Communication Design program at Parsons. Stellas work has been featured in the book Fresh Dialogue 3, her self-published magazines, A how-to- guidebook for Urban Objects, as well as HONEST magazine. Her lace-tape is available nationwide and through mattermatters.com.
Adam Michaels and Prem Krishnamurthy of Projects
Project Projects is a design studio focusing on print, identity, and interactive work for clients in the cultural sector. Founded by Prem Krishnamurthy and Adam Michaels, the studios clients include Phaidon, Princeton Architectural Press, Steven Holl Architects, and White Columns. Project Projects also collaborates with architects, artists and writers on independent projects.
Christian Haas, Group Creative Director, San Francisco
Christian Haas is an award-winning Group Creative Director with over fifteen years of multidisciplinary advertising experience. In February 2006, he joined Goodby, Silverstein & Partners in San Francisco and has since worked for clients like Adobe and Netflix.
John Gruber, Writer/UI Designer,
New York
John Gruber writes and publishes Daring Fireball (http://daringfireball.net), a weblog for web and user interface designers. He has been producing Daring Fireball as a full-time endeavor since April 2006. His previous experience includes stints at Joyent, Bare Bones Software, and as a freelance web developer.
Tim Barber, Principal/Creative Director, odopod, San Francisco
Tim Barber is a creative director and designer. For the past ten years, he has specialized in creating entertainment and marketing productions for new technology platforms. Odopod is widely recognized and awarded for its work in two areas: software product design and online marketing. Tims creative direction draws on a unique combination of technical expertise, entrepreneurial spirit and critical design sensibility. At odopod he leads engagements for clients, including Nike, MTV, Red Bull, Target, Yahoo and Google.
John Jakubowski
With an Academy Award for Best Visual Effects, 4 Emmys, Addys, Oneshows and winner of the San Francisco Poetry Contest, John packs a combined fourteen years experience in the creative fields of broadcast, feature film and the web. John cut his teeth as an Art Director in post production for Paramount. His advertising prowess was picked up by Modem Media where he quickly moved up the ranks to VP/Creative. John was also named Creative Lead for the wildly successful Sony Global HDTV campaign, leading coordination between six agencies in nine states to push a central creative driving 2.3+ million media spend.
Rob Giampietro and Kevin Smith
Giampietro+Smith is a design studio based in New York City focusing on cultural, editorial, and nonprofit projects for a wide variety of clients including Gagosian Gallery, Knoll, Topic Magazine, the United Nations, and the NYC2012 Olympic Bid. The studios work has won numerous awards including design distinctions from I.D. Magazine, Print Magazine, the Type Directors Club, and AIGA. Rob and Kevin are professors of communication design at Parsons.
Jody Turner
Jody Turner worked in graphic design for 25 years, doing everything from small-town used car ads on stat machines and drawing boards to mural collages on computers for larger client groups such as Starbucks and Nike. Jody transitioned gradually into trend and design-based strategies via the help of two influential people at IDEO who subsequently hired her and led her to where she is today.
Valerie Casey
As Creative Director of frog design in San Francisco, Valerie Casey leads multidisciplinary teams in developing the strategic and creative vision for physical product design, web design, user interfaces, brand identities, and environments. Valeries work focuses on the intersection of design, technology, and user behavior.
Michael Patrick Cronan
Michael Patrick Cronans current work develops a new perception of branding, art + identity + design, deepening those connections. From early identity work for Apple to naming cultural touchstones like TiVo, and creating whole product lines for SFMOMA and Walking Man, his work covers a broad palette of creative insight and production.
Matt Cooke
Besides Working at Londons World Cancer Research Fund for six years where he held the position of Head of Education and Communication Matt Cooke also has over ten years experience designing, writing, and editing for the arts, both in the non-profit and commercial sectors. His user-centered design and work theories have been published in Europe and North America and have received awards from the British Medical Association.
Sara Beckman
Sara Beckman has been teaching a cross-disciplinary class on the design and innovation process at the Haas School of Business for over ten years now. She has observed many teams of MBA, engineering, and design students struggle to understand one another and to understand the value that each brings to the innovation process, while simultaneously learning the challenges of that process.
Paul Matthaeus
Founder, CEO and Chief Creative Officer of DIGITALKITCHEN, Matthaeus started DK as the digital studio for the advertising agency he founded in 1992. With a background in photography, filmmaking and production as well as 16 years in the advertising agency business Matthaeus chartered DIGITALKITCHEN to cultivate and advance broader experimentation and creativity in full-motion electronic branded content, leveraged with an uncommon faculty for strategic brand marketing.
Lara Hedberg Deam
Lara Hedberg Deam conceived of Dwell after studying design and working closely with architect Bob Hatfield to complete her home. Her studies helped her define the architectural concepts she hoped to explore during the project and led her to the discovery that the typical shelter magazines were treating modern design as style instead of philosophy.
Rob Forbes
Rob Forbes launched Design Within Reach in July 1999 as a San Francisco-based Internet catalog retailer and resource of modern design. DWR has since expanded to include 60 studios across the country and an online publication, Design Notes. Its client list includes over 200,000 customers ranging from Fortune 500 companies to museums, universities, and the general public.
Terri Ducay
As Cheskin vice president, knowledge visualization, and partner, Terri Ducay is a leader in the search for common ground among technology, entertainment, and design. Her commitment has led her to create innovative ways for companies to bring the consumer to life.
Marc Woollard
Marc Woollard is Director of Brand Experience at Templin Brink Design, where he specializes in the strategic development and articulation of brand storytelling for national and international brands. He joined T.B.D. after five years at IDEO, where he lead the communications group that helped many Fortune 100 companies plan, visualize, and express their brands.
Troy Alders
Troy Alders received his Bachelor of Fine Arts degree in Visual Communication from the California Institute of the Arts in 1987. His work has been showcased at an exhibit of Emerging Artists at CBGBs Club in New York City and The Art of The Dead at ArtRock Gallery in San Francisco. He is currently Art Director for Lucasfilms licensing division and teaches graphic design at The Academy of Art University in San Francisco.
Jared Benson
Jared Benson oversees the design practice at Punchcut. Under Jareds creative direction, Punchcut helps clients envision and create next-generation interfaces using the latest mobile technologies. He has designed interfaces, icons, and typefaces for brands like ESPN, Kodak Mobile, Mazda, Verisign, and Sun.
Ken Olewiler
Ken Olewiler heads the user experience practice at Punchcut. Under his strategic direction, Punchcut works with device manufacturers, operators, and major entertainment brands to leverage emerging mobile technologies to enhance and improve mobile user experiences.





