The Platform for Photographers
Bring the power of Mac OS X to your studio.
Any photographer can tell you, great photography begins when you’re in the right place at the right time. Once you’ve captured your perfect shots, however, you need the right technology to make downloading, finding, editing, storing or printing them as simple and smooth as possible. Mac OS X does just that.
By providing you with a rich set of tools to streamline your workflow, Mac OS X frees you to devote most of your attention to what you really love to do — take photographs.
Eyes on the Prize
Whether you’re in your studio or on location, your focus is on capturing the perfect image. When you get down to work to transfer your images to your computer, you want to do so without a second thought. You want to be able to download, search and find your images easily. When you dive in to perfect your image, you want to be utterly confident that your computer is managing all the pixels perfectly and swiftly.
Business in Focus
And when you consider the intricacies of running your studio business, you just want your computer to work — reliably, efficiently and with no fear of downtime. Ideally, you’d like to communicate with colleagues effortlessly in words and in pictures, even if they are a half a world away. You need to be able to stay on top of trends, topics, what your colleagues are doing and saying, techniques related to your career and interests. And, most importantly, you’d like your system to help offload the burden of having to manage mundane, reptitive and time-consuming tasks, so you can focus on being creative.
Hard Proof
Mac OS X lets you focus on capturing the perfect image, because it does much of the heavy lifting behind the scenes.
To get just a glimpse of how much Mac OS X does behind the scenes, just turn on a Mac. Icons of image files look like photographs, with true colours intact. System-wide Spotlight searches can be fine-tuned to deliver pictures and to display them at different sizes and reslution. Full-screen slideshows and image index sheets can be launched from any Finder window. All before you even launch an application.
Explore these pages to learn how you can get the most from your Mac — and how the Mac can help you make the most of your photography. Learn about the features of Mac OS X and how to take advantage of them. Discover the beauty of automation — we’ve even included some Automator Workflows specifically designed for photographers. Get info on how to configure your perfect Mac system (desktop or portable). And more.
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