Tribeca Film Festival

Live from SoHo: Counting Crows

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Youth

Three amazing stores. One amazing city.

Whether you’re a long-time Mac user or just getting started, the Apple Store is the best place to shop for and learn about the Mac and iPod. And now, in New York, there are three unique Apple Store locations for you to make your own. The Apple Store, Fifth Avenue, is the destination for creative or technical help when you need it. If you’re looking for special events and workshops, the Apple Store, SoHo, with its new state-of-the-art theater is the place to go. Now open, the Apple Store, West 14th Street is the first three-story location in the U.S. and it introduces Open Labs and Pro Labs — free, in-depth training for aspiring creative professionals.

Special Events

Find inspiration seeing how creative professionals, technology experts and others use their Macs. What will you create with your Mac?

Pro Sessions: Images of the Extraordinary in Science

Join co-authors Felice Frankel and George M. Whitesides as they share fascinating images and insights from their book, On the Surface of Things: Images of the Extraordinary in Science. Nature reports, “On reading this book one gets the immediate feeling that one’s eye and mind have truly feasted, that one holds in one’s hands an obvious classic at the nexus of art and science. . . Felice Frankel is an internationally recognized photographer. . . George Whitesides is an outstanding chemist, versatile in the extreme, as savvy to the applied as he is to the pure.” Learn more about Science Pro Sessions and read Frankel’s Inside the Image column on the Apple Science web site.
May 13, 7:00 p.m.

Xsilva LightSpeed 2.5 POS for Retail

Join David Auerbach of Digital Fix for an exciting overview and demonstration of Xsilva LightSpeed 2.5 point-of-sale software for Mac OS X. LightSpeed 2.5’s powerful multistore and multiuser inventory lookups, administration, dynamic tracking, reporting, and new web store offers a whole new generation of POS.
May 14, 6:30 p.m.

Uwe Boll

Meet the Director:
Uwe Boll, Postal

Join director Uwe Boll as he screens clips and discusses the making of his latest film, Postal, an over-the-top and hilariously subversive critique of modern-day America. After the discussion, Boll will take questions from the audience. GQ correspondent, Brett Martin will moderate the event.
May 19, 6:30 p.m.

AIGA presents: Molly Steenson

Molly Wright Steenson is a design researcher and architectural historian who studies interactivity and responsiveness in architecture while currently pursuing a PhD in architecture at Princeton University. Join her for this month’s AIGA: Design Remixed presentation as she shares her work in mobile, web, and urban projects.
May 21, 6:30 p.m.

Apple Store Event Widget

The Apple Store Event Widget lets you download right to your desktop the schedule of free workshops and events at your local Apple Store.

Special Needs

Apple is committed to providing assistance to its customers with special needs. If you require a sign-language interpreter or other special assistance to attend any of our events, please let us know with reasonable advance notice. Assisted listening devices are available upon request in our Apple Store SoHo theater.

Apple Store SoHo

SoHo Store Address

103 Prince Street
New York City, NY 10012
(212) 226-3126

Driving Directions & Map

Store Hours

Mon - Sat: 9:00 a.m. to 9:00 p.m.
Sun: 9:00 a.m. to 7:00 p.m.

Genius Bar
Mon - Sat: 9:00 a.m. to midnight
Sun: 9:00 a.m. to 7:00 p.m.

Shop Online at SoHo

 

Calendar of Events

May 2008
S M T W T F S
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31

View monthly calendar

 
Sunday, May 4th - Digital Photography
10:00 am - 11:00 am Mac OS X Leopard Workshop
With over 300 new features, Mac OS X Leopard will let you have more fun, and be more productive, no matter how you use your Mac. See top Leopard features including the new Desktop featuring Stacks, Finder with Cover Flow for your documents, iChat with fun new video effects, iChat Theater and screen sharing and Time Machine that will keep your Mac fully and automatically backed up. Sign up or drop in. (Workshop)
11:00 am - 12:00 pm .Mac Workshop
See how .Mac offers innovative software and services, including your own ad-free .Mac email account, 10GB of iDisk and email storage space, seamless syncing of personal data between Mac computers, elegant web page creation with HomePage, online file transfer and retrieval using your personal iDisk, and easy-to-use Backup software. In addition, learn all about the online .Mac Learning Center containing interactive tutorials on a variety of Apple products. Sign up or drop in. (Workshop)
12:00 pm - 1:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
1:00 pm - 2:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm GarageBand Movie Scoring Workshop
Learn how you can use GarageBand not only to compose and record music directly into your Mac, but also to create and record soundtracks for your iMovie projects. No music or moviemaking experience required. Sign up or drop in. (Workshop)
3:00 pm - 4:00 pm iMovie Workshop
iMovie ?08 makes viewing and working with video as intuitiveas enjoying your photos. The software makes it quick and easy to browse yourlibrary and create new movies. And iMovie is built for sharing. In just a few steps,you can add movies to your website, publish them on YouTube, and createversions for iPod, iPhone, and Apple TV. Sign up or drop in. ()
4:00 pm - 5:00 pm iDVD Workshop
Learn how easy it is to create dazzling DVDs, now in widescreen format. Choose a theme, add movies and photos, and voila! Burn a DVD with one click. And put your own masterpieces on your shelf next to the Hollywood blockbusters. Sign up or drop in. (Workshop)
5:30 pm - 6:30 pm Matthew Modine
Join actor, filmmaker, and Tribeca Film Festival juror Matthew Modine (Full Metal Jacket) as he screens his short film, I Think I Thought, an official selection of the 2008 Tribeca Film Festival. After the screening, Matthew will discuss the making of the film and take questions from the audience.
 
Monday, May 5th - Digital Photography
10:00 am - 11:00 am Mac OS X Leopard Workshop
With over 300 new features, Mac OS X Leopard will let you have more fun, and be more productive, no matter how you use your Mac. See top Leopard features including the new Desktop featuring Stacks, Finder with Cover Flow for your documents, iChat with fun new video effects, iChat Theater and screen sharing and Time Machine that will keep your Mac fully and automatically backed up. Sign up or drop in. (Workshop)
11:00 am - 12:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)
12:00 pm - 1:00 pm Adobe Photoshop Workshop
Discover the key features of Adobe Photoshop CS3, the world's leading image-editing application. Explore its workspace, images and file navigation. Work with layers, channels, color controls, filters, paint tools, masks and typographic effects. Sign up or drop in. (Pro Workshop)
1:00 pm - 2:00 pm .Mac Workshop
See how .Mac offers innovative software and services, including your own ad-free .Mac email account, 10GB of iDisk and email storage space, seamless syncing of personal data between Mac computers, elegant web page creation with HomePage, online file transfer and retrieval using your personal iDisk, and easy-to-use Backup software. In addition, learn all about the online .Mac Learning Center containing interactive tutorials on a variety of Apple products. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm iWeb Workshop
Take your website, blog, or podcast to the next level. iWeb lets you create awe-inspiring websites and blogs complete with podcasts, photos, and movies and get them online fast. With iWeb and a Mac, you have everything you need to become a true web master. Sign up or drop in. (Workshop)
3:00 pm - 4:00 pm iPhoto Workshop
Find out why iPhoto '08 makes it easier than ever to organize, enhance, and share your entire digital photo collection. You'll learn new ways to make your photos look their best with professional-quality image adjustment tools and create impressive prints, photo books, and calendars. Sign up or drop in. (Workshop)
4:00 pm - 5:00 pm Aperture Workshop
See how Aperture lets you import, manage, and enhanceyour photos in one simple, integrated workflow.Aperture 2 delivers streamlined tools for moving photos from capture to output with uncompromising quality. Sign up or drop in. (Pro Workshop)
5:00 pm - 6:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
6:00 pm - 8:00 pm NYC Motion Graphics User Group
Join the NYC Motion Graphics organization for lively discussions about film, broadcast, multimedia, and web design. This user group is a great place for everyone from students to designers and animators to meet and talk shop.
8:30 pm - 10:00 pm Getting Started Workshop
Got a new Mac? Thinking about getting one? Learn how easy it is to use a Mac at the Getting Started Workshop. We'll show you the basics, including setting up your new Mac, connecting to the web, sending email, importing and sharing photos, syncing music to your iPod, connecting a printer, and searching and organizing files. Sign up or drop in. (Workshop)
 
Tuesday, May 6th - Digital Music
10:00 am - 11:00 am .Mac Workshop
See how .Mac offers innovative software and services, including your own ad-free .Mac email account, 10GB of iDisk and email storage space, seamless syncing of personal data between Mac computers, elegant web page creation with HomePage, online file transfer and retrieval using your personal iDisk, and easy-to-use Backup software. In addition, learn all about the online .Mac Learning Center containing interactive tutorials on a variety of Apple products. Sign up or drop in. (Workshop)
11:00 am - 12:00 pm Mac OS X Leopard Workshop
With over 300 new features, Mac OS X Leopard will let you have more fun, and be more productive, no matter how you use your Mac. See top Leopard features including the new Desktop featuring Stacks, Finder with Cover Flow for your documents, iChat with fun new video effects, iChat Theater and screen sharing and Time Machine that will keep your Mac fully and automatically backed up. Sign up or drop in. (Workshop)
12:00 pm - 1:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)
1:00 pm - 2:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm GarageBand Workshop
GarageBand puts an entire recording studio right on your Mac, and we'll show you just how to use it. Learn how to compose a song with loops, beats, live instruments and vocals - no music experience required. Sign up or drop in. (Workshop)
3:00 pm - 4:00 pm Podcasting Workshop
'Podcasting' is one of the hottest buzzwords on the Internet. But what is it all about? Learn more about podcasting and how to create your own podcast. With the podcast recording studio in GarageBand and the podcast templates in iWeb, how can you go wrong? Sign up or drop in. (Workshop)
4:00 pm - 5:00 pm Logic Express Workshop
Logic Express 8 makes it easier than ever to translate musical inspiration into professional recordings. A redesigned interface and a range of powerful, easy-to-use features put sophisticated tools at your fingertips. Sign up or drop in. (Pro Workshop)
5:00 pm - 6:00 pm Logic Pro Workshop
A thoughtfully redesigned Logic Pro 8 makes it easier than ever to translate musical inspiration into professional productions. A range of powerful, easy-to-use features puts sophisticated tools at your fingertips, and complete surround support lets you make incredible, immersive music. Sign up or drop in. (Pro Workshop)
 
Wednesday, May 7th - Business Day
10:00 am - 11:00 am Mac OS X Leopard Workshop
With over 300 new features, Mac OS X Leopard will let you have more fun, and be more productive, no matter how you use your Mac. See top Leopard features including the new Desktop featuring Stacks, Finder with Cover Flow for your documents, iChat with fun new video effects, iChat Theater and screen sharing and Time Machine that will keep your Mac fully and automatically backed up. Sign up or drop in. (Workshop)
11:00 am - 12:00 pm .Mac Workshop
See how .Mac offers innovative software and services, including your own ad-free .Mac email account, 10GB of iDisk and email storage space, seamless syncing of personal data between Mac computers, elegant web page creation with HomePage, online file transfer and retrieval using your personal iDisk, and easy-to-use Backup software. In addition, learn all about the online .Mac Learning Center containing interactive tutorials on a variety of Apple products. Sign up or drop in. (Workshop)
12:00 pm - 1:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)
1:00 pm - 2:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm Daily Productivity Workshop
How do you get your work done? Mac makes it easy. Learn how to use iCal, Address Book, Mail, Safari, iSync, and all the powerful features of Mac OS X to organize yourself or your office. Whether you need to schedule soccer practice and dentist appointments, or meetings with clients and CEOs we've got you covered. Come and learn how easy it can be to be and stay organized. Sign up or drop in. (Workshop)
3:00 pm - 4:00 pm iWork Workshop: Pages
Pages, part of the iWork '08 suite, is the easiest way to look good in print. Whether you're working from one of many stunning templates or starting from scratch, Pages is full of exciting possibilities for your print projects. Sign up or drop in. (Workshop)
4:00 pm - 5:00 pm iWork Workshop: Keynote
Whether it's colleagues, clients, teachers, students, or friends, a Keynote presentation is a surefire way to impress. This workshop will help you get the most out of the presentation-building features of Keynote. Sign up or drop in. (Workshop)
5:00 pm - 6:00 pm iWork Workshop: Numbers
DiscoverNumbers ?08, the spreadsheet you?ve been waiting for?and already know how to use. Innovative, powerful, and intuitive, Numbers ?08 lets you do everything from setting up your family budget to completing a lab report to creating detailed financial documents. Sign up or drop in. (Workshop)
 
Thursday, May 8th - Digital Movies
10:00 am - 11:00 am Mac OS X Leopard Workshop
With over 300 new features, Mac OS X Leopard will let you have more fun, and be more productive, no matter how you use your Mac. See top Leopard features including the new Desktop featuring Stacks, Finder with Cover Flow for your documents, iChat with fun new video effects, iChat Theater and screen sharing and Time Machine that will keep your Mac fully and automatically backed up. Sign up or drop in. (Workshop)
11:00 am - 12:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)
12:00 pm - 1:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
1:00 pm - 2:00 pm iMovie and iDVD Workshop
iMovie has been rebuilt from the ground up for iLife '08 and it's going to change the way you make movies. Discover new ways to store, organize, and browse your videos, as well as the fastest way ever to create amazing home movies to share with everyone in your life. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm Motion Workshop
Create stunning 2D and 3D motion graphics in real time withMotion 3, the fastest and most intuitive way to animate and express your creative vision. Just drag and drop to make dramatic particle effects explode into 3D space; form vector-based paint strokes with the swish of a pen. New Motion master templates let you edit text and drop in video without leaving Final Cut Pro. Sign up or drop in. (Pro Workshop)
3:00 pm - 4:00 pm DVD Studio Pro Workshop
Learn how to create DVDs using predesigned templates or menus you design yourself. The flexible interface and advanced encoding capabilities give you maximum control over your finished DVD. Sign up or drop in. (Pro Workshop)
4:00 pm - 5:00 pm Final Cut Express Workshop
Discover how to take your movies to the next level with Final Cut Express 4. Apple?s powerful moviemaking package now supports the latest AVCHD cameras, features an open format Timeline, provides iMovie ?08 compatibility, and offers sophisticated effects and filters. Sign up or drop in. (Pro Workshop)
5:00 pm - 6:00 pm Logic Pro Workshop
A thoughtfully redesigned Logic Pro 8 makes it easier than ever to translate musical inspiration into professional productions. A range of powerful, easy-to-use features puts sophisticated tools at your fingertips, and complete surround support lets you make incredible, immersive music. Sign up or drop in. (Pro Workshop)
 
Friday, May 9th - Digital Lifestyle
9:00 am - 12:00 pm Getting Started for PC to Mac Workshop
Interested in switching to a Mac? Find out how it can improve your life, how easy it is to make the change, and how compatible Mac computers are with Windows PCs. Sign up or drop in. (Workshop)
12:00 pm - 1:00 pm .Mac Workshop
See how .Mac offers innovative software and services, including your own ad-free .Mac email account, 10GB of iDisk and email storage space, seamless syncing of personal data between Mac computers, elegant web page creation with HomePage, online file transfer and retrieval using your personal iDisk, and easy-to-use Backup software. In addition, learn all about the online .Mac Learning Center containing interactive tutorials on a variety of Apple products. Sign up or drop in. (Workshop)
1:00 pm - 2:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm GarageBand Workshop
GarageBand puts an entire recording studio right on your Mac, and we'll show you just how to use it. Learn how to compose a song with loops, beats, live instruments and vocals - no music experience required. Sign up or drop in. (Workshop)
3:00 pm - 4:00 pm iLife '08 Workshop
Get up close and personal with iLife '08, the most significant upgrade ever to Apple's award-winning suite of digital lifestyle applications. Discover new ways to organize and edit your photos in iPhoto, create amazing home movies with iMovie and iDVD, record music and podcasts with GarageBand, and share it all on beautiful websites with iWeb and the .Mac Web Gallery. Sign up or drop in. (Workshop)
4:00 pm - 5:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)
5:00 pm - 6:00 pm iPhoto Workshop
Find out why iPhoto '08 makes it easier than ever to organize, enhance, and share your entire digital photo collection. You'll learn new ways to make your photos look their best with professional-quality image adjustment tools and create impressive prints, photo books, and calendars. Sign up or drop in. (Workshop)
7:00 pm - 8:00 pm Meet the Editors: The Tracey Fragments
Join film editors Jeremy Munce and Gareth C. Scales and additional editor Matthew Hannam as they discuss the making of their upcoming filmThe Tracey Fragments, starring Ellen Page (Juno). Edited entirely with Apple's Final Cut Pro software, The Tracey Fragments uses highly inventive and dynamic Mondrian-like split screens to tell the story of how 15-year-old Tracey Berkowitz wound up riding around a pre-blizzard urban wasteland on the back of a city bus, naked except for the tattered curtain she?s wrapped in.
 
Saturday, May 10th - Digital Lifestyle
9:00 am - 1:00 pm Getting Started Workshop
Got a new Mac? Thinking about getting one? Learn how easy it is to use a Mac at the Getting Started Workshop. We'll show you the basics, including setting up your new Mac, connecting to the web, sending email, importing and sharing photos, syncing music to your iPod, connecting a printer, and searching and organizing files. Sign up or drop in. (Workshop)
1:00 pm - 2:00 pm .Mac Workshop
See how .Mac offers innovative software and services, including your own ad-free .Mac email account, 10GB of iDisk and email storage space, seamless syncing of personal data between Mac computers, elegant web page creation with HomePage, online file transfer and retrieval using your personal iDisk, and easy-to-use Backup software. In addition, learn all about the online .Mac Learning Center containing interactive tutorials on a variety of Apple products. Sign up or drop in. (Workshop)
2:00 pm - 3:00 pm iMovie and iDVD Workshop
iMovie has been rebuilt from the ground up for iLife '08 and it's going to change the way you make movies. Discover new ways to store, organize, and browse your videos, as well as the fastest way ever to create amazing home movies to share with everyone in your life. Sign up or drop in. (Workshop)
3:00 pm - 4:00 pm GarageBand Workshop
GarageBand puts an entire recording studio right on your Mac, and we'll show you just how to use it. Learn how to compose a song with loops, beats, live instruments and vocals - no music experience required. Sign up or drop in. (Workshop)
4:00 pm - 5:00 pm Podcasting Workshop
'Podcasting' is one of the hottest buzzwords on the Internet. But what is it all about? Learn more about podcasting and how to create your own podcast. With the podcast recording studio in GarageBand and the podcast templates in iWeb, how can you go wrong? Sign up or drop in. (Workshop)
5:00 pm - 6:00 pm iWeb Workshop
Take your website, blog, or podcast to the next level. iWeb lets you create awe-inspiring websites and blogs complete with podcasts, photos, and movies and get them online fast. With iWeb and a Mac, you have everything you need to become a true web master. Sign up or drop in. (Workshop)
6:00 pm - 7:00 pm iPod and iTunes Workshop
Explore iTunes for Mac and Windows and learn why it is the best digital jukebox with the #1 music store inside. You'll learn to import and organize your music, burn CDs, buy music or audio books from the iTunes Music Store, create playlists, and share your music. And with iPod, you can take your favorite music and even photos with you wherever you go. Sign up or drop in. (Workshop)
7:00 pm - 8:00 pm iPhone Workshop
Get to know your new iPhone in a workshop that takes you through the basics. See how easy it is to make calls, send email, use Safari to browse the web, and much more. Sign up or drop in. (Workshop)

*All dates, times, locations, speakers and content are subject to change without notice.

MacBook Air availability

Check back tonight after 9:00 p.m. for tomorrow's availability at this store.

MacBook Air is unavailable.

MacBook Air will not be in stock at this store tomorrow.
Check another store.

MacBook Air is available.

MacBook Air will be in stock at this store tomorrow.
Check another store.

*1.6 GHz 80GB only. Contact store directly
 for 1.8 GHz 64GB SSD availability.

Helpful shopping tips from the Apple Store.

  • Tip 1. Shop early. Shop late.

    The store tends to be busiest in the middle of the day. Shopping earlier in the morning or later in the evening helps you avoid the crowds.

  • Tip 2. Make an appointment.

    Test-drive new products and learn all about them with Personal Shopping.

  • Tip 3. Check out anywhere.

    When you use your credit card for purchases, any Mac Specialist or Concierge can check you out on the spot.

  • Tip 4. Ask for help.

    T-shirt

    If you have any questions, speak to a Concierge (in the orange shirt). The Concierge is your guide to the Apple Retail Store and will always point you in the right direction.

Special Offers

What good is a digital life if you can’t share it?

Between January 22, 2008 and April 21, 2008 buy any Mac and the .Mac Retail Box or .Mac Family Pack Retail Box and save $30 on a .Mac annual membership. Learn more.

Perfect Companion

Between January 22, 2008 and April 21, 2008 buy an Apple computer and a qualifying printer and save up to $100. Learn more.

Work at Apple

Take a moment to browse the job opportunities in your local Apple Store.