A game subscription service that anyone can enjoy, with the best collection of mobile games — all without ads or in-app purchases.
Bundle up to six subscriptions, with iCloud+, Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, and Apple News+ for one low monthly price.
Watch Apple Arcade videos and learn how to find your next game, share games with your family, and more.
Apple Arcade is a game subscription service with 200+ incredibly fun games — all without ads or in-app purchases. Share with up to 5 family members.
Apple introduced the upgraded Apple Vision Pro, featuring the powerful M5 chip, the Dual Knit Band, and innovative features with visionOS 26.
Apple Media Services are designed to work with a wide range of accessibility features.
Chase trophies, build a dynasty, and make the calls that define champions with Football Manager 26 Touch, returning to Apple Arcade on November 4.
https://www.apple.com/newsroom/2025/10/build-dynasties-in-football-manager-26-touch-on-apple-arcade/
AirPlay effortlessly streams your music, videos, photos, podcasts, and games from many Apple devices to speakers in multiple rooms or to your TV.
Enjoy the best content and experiences on Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, Apple Podcasts, and Apple Books.
visionOS 26 includes groundbreaking spatial experiences, widgets that stay put, and Safari in 3D, so you can experience work and play in new ways.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.
Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
macOS Tahoe with a new design, more ways to work seamlessly across devices, and new features to turbocharge productivity every day.
Apple and NBCUniversal today announced the launch of the Apple TV and Peacock Bundle, available beginning October 20.
Simply connect Apple TV, HomePod mini, and other accessories to experience a smart home that runs flawlessly across your devices.
The Apple TV app features Apple TV+, all your favorite streaming services, top cable TV providers, premium channels, and new Release movies.
Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.
https://www.apple.com/education/college-students/success-stories/chuenchompoo/
Find out how Swift Student Challenger winner Ruoshan uses a Mac to develop an app, study for Social Work courses, create impactful plans and more.
https://www.apple.com/education/college-students/success-stories/li/
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.
Maximize the life and lifespan of the lithium-ion battery in your iPod, iPhone, iPad, or MacBook. Learn how to service and recycle it, too.
iPadOS 26 delivers a fresh design, an intuitive, new windowing system, and a more helpful Apple Intelligence, so you can flow through work and play.
Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip.
https://www.apple.com/newsroom/2025/10/apple-unveils-new-14-inch-macbook-pro-powered-by-the-m5-chip/
iPad has an all-screen Liquid Retina display, the A16 chip and four color options. And it supports the Magic Keyboard Folio.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
The Apple Gift Card for everything Apple: products, accessories, services and more. Corporate gift cards and electronic gift cards are also available.
Get a new MacBook Air laptop with the M4 chip from only $83.25 per month. Select a model or customize your own. Buy now at apple.com.
See how Nebraska Athletics uses Apple technology to give its entire department a competitive edge.
https://www.apple.com/education/higher-education/success-stories/university-nebraska/
Apple TV+ revealed a first look at season two of the hit multilingual French-Japanese drama “Drops of God” from Legendary Entertainment, starring Fleur Geff...
iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colors.