A game subscription service that anyone can enjoy, with the best collection of mobile games — all without ads or in-app purchases.
Bundle up to six subscriptions, with iCloud+, Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, and Apple News+ for one low monthly price.
Apple and Spectrum unveiled the schedule for The Lakers in Apple Immersive, a series of live basketball games in a revolutionary storytelling format availab...
https://www.apple.com/newsroom/2026/01/spectrum-front-row-tips-off-january-9-on-apple-vision-pro/
In February, four new games join Apple Arcade, including Sid Meier’s Civilization VII Arcade Edition.
Apple Arcade is a game subscription service with 200+ incredibly fun games — all without ads or in-app purchases. Share with up to 5 family members.
Watch Apple Arcade videos and learn how to find your next game, share games with your family, and more.
Apple Media Services are designed to work with a wide range of accessibility features.
Enjoy the best content and experiences on Apple TV, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, Apple Podcasts, and Apple Books.
visionOS 26 includes groundbreaking spatial experiences, widgets that stay put, and Safari in 3D, so you can experience work and play in new ways.
AirPlay effortlessly streams your music, videos, photos, podcasts, and games from many Apple devices to speakers in multiple rooms or to your TV.
Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.
Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
macOS Tahoe with a new design, more ways to work seamlessly across devices, and new features to turbocharge productivity every day.
2025 was a record-breaking year for Apple services, marked by unprecedented growth, global expansion, and continuous innovation.
https://www.apple.com/newsroom/2026/01/2025-marked-a-record-breaking-year-for-apple-services/
Simply connect Apple TV, HomePod mini, and other accessories to experience a smart home that runs flawlessly across your devices.
Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.
https://www.apple.com/education/college-students/success-stories/chuenchompoo/
The Apple TV app features Apple TV, all your favorite streaming services, top cable TV providers, premium channels, and new Release movies.
Find out how Swift Student Challenger winner Ruoshan uses a Mac to develop an app, study for Social Work courses, create impactful plans and more.
https://www.apple.com/education/college-students/success-stories/li/
Maximize the life and lifespan of the lithium-ion battery in your iPod, iPhone, iPad, or MacBook. Learn how to service and recycle it, too.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.
iPadOS 26 delivers a fresh design, an intuitive, new windowing system, and a more helpful Apple Intelligence, so you can flow through work and play.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
The Apple Gift Card for everything Apple: products, accessories, services and more. Corporate gift cards and electronic gift cards are also available.
See how Nebraska Athletics uses Apple technology to give its entire department a competitive edge.
https://www.apple.com/education/higher-education/success-stories/university-nebraska/
Get a new MacBook Air laptop with the M4 chip from only $83.25 per month. Select a model or customize your own. Buy now at apple.com.
Today, Apple TV debuted the riveting trailer for season two of the hit multilingual French-Japanese drama “Drops of God” from Legendary Entertainment.
iPad has an all-screen Liquid Retina display, the A16 chip and four color options. And it supports the Magic Keyboard Folio.
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/