Apple Press Info

First Weekend iPhone Sales Top Nine Million, Sets New Record

CUPERTINO, California - 23 September, 2013 - Apple® today announced it has sold a record-breaking nine million new iPhone® 5s and iPhone 5c models, just three days after the launch of the new iPhones on 20 September. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.

“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”

iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features users know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life.¹ iPhone 5s and iPhone 5c both offer more LTE bands² than any other smartphone in the world and include all-new FaceTime® HD cameras.

iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, and Safari®.

In Singapore, the new iPhones are available through SingTel, M1, StarHub and select Apple Authorised Resellers.

Pricing & Availability
iPhone 5s comes in gold, silver or space grey, and will be available in Singapore for a suggested retail price of SRP S$988 inc GST for the 16GB model and SRP S$1,148 inc GST for the 32GB model and SRP S$1,288 inc GST for the 64GB model. iPhone 5c comes in blue, green, pink, yellow and white and will be available in Singapore for a suggested retail price of SRP S$848 inc GST for the 16GB model and SRP S$988 inc GST for the 32GB model.  iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of SRP S$58 inc GST through the Apple Online Store (www.apple.com/sg) and select Authorised Apple Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a suggested retail price of SRP S$42 inc GST through the Apple Online Store (www.apple.com/sg) and select Apple Authorised Resellers.

¹ Battery life depends on device settings, usage and other factors. Actual results vary.
² 4G LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline

Image Use Agreement

Important Image Use Information

By copying or making any use of the image below, you acknowledge that you have read and understand, and agree to, the Image Usage Agreement below that governs your use of the Image. If you do not agree to the Agreement’s terms, do not copy or use the Image in any way, unless you have written permission signed by Apple.

Usage Agreement

Subject to the terms of this Agreement, you may use the Image solely in whole for editorial use by press and/or industry analysts. This right to use is personal to you and is not transferable by you to another party. The Image cannot be used to promote or sell any product or technology (such as on advertising, brochures, book-covers, stock photos, t-shirts, or other promotional merchandise). You may not alter, or modify the Image, in whole or in part, for any reason.

As between you and Apple, Apple is and shall remain the sole and exclusive owner of the Image. You will not delete, alter, or obfuscate any proprietary legends relating to the Image, and each use will be accompanied by the applicable proprietary attribution shown next to the Image.

I have read, understood, and agree to the Image Usage Agreement

Agree and Download
Disagree with Terms