• 2.0 out of 5 stars

    Not as great as it should be after spending that amount of money

    • Written by from Miami

    I was pretty happy with this product at first. After having the cover for a year it started coming off and the magnetic piece that holds it in place came off. I would hope a product costing this much would work for a few years at Least! So needless to say I am very disappointed in the product.

    2 of 2 people found this useful

  • 1.0 out of 5 stars

    Slips right off.

    • Written by from chapin

    First day I got my my new iPad Air 2 and I'm watching a video on youtube, the case is folded and the iPad is standing up. I get a call so I reach up and gently pause the video with a tap on the screen and the iPad falls right out of the case, and onto the hard floor. Now I have a dent in the side, and 3 cracks right down the screen. Very, very unhappy.

    2 of 2 people found this useful

  • 1.0 out of 5 stars

    Do not waste your money

    • Written by from Moravia

    This case is horrible it doesn't keep the iPad clean . It wakes the iPad up for maybe a week the it does not . Do not waste your money on this item . I bought this item in neon green couple of days it was brown

    6 of 10 people found this useful

  • 5.0 out of 5 stars

    Absolutely perfect

    • Written by from Jackson

    I wanted a case that did not take away from the beauty of my new iPad while making it more practical. This case is perfect. It is beautiful, simple, and functional. I've had it for a year and a half and it still works great, little dirty but completely functional. I think I will be upgrading to the Smart Cover to protect the back soon.

    3 of 4 people found this useful

  • 3.0 out of 5 stars

    More colors and patterns PLEASE

    • Written by from Phoenix

    I am constantly slipping my IPad in and out of my purse all day...the magnetic cover instantly turning the IPad on and off as it opens and closes is great time saver....and who has the time to pull it in and out of an envelope type case every time...so the cover works!!

    Now, it's time to get creative and make it in more colors and or in patterns, or even trendy Designer logo covers....you've done it for IPhones...now it's time to trend up our iPads ...

    3 of 4 people found this useful

  • 3.0 out of 5 stars

    Could be improved.

    • Written by from Markham

    This is a minimal, elegant, lightweight, thin, and simple stand for your iPad. These attributes are consistent with Apple's philosophy, and are what attracted me to this stand.

    The experience of this product is very mediocre however.

    One of the problems this cover has is that it's attachment to the iPad is too weak. Either the magnet near the hinge is too weak, or they should have used another method for attaching the cover to the iPad - which is more preferable.

    The cover could also offer a strap for carrying ease.

    The hinge could have "friction"/be slower.

    I was also deciding between this and the DODOCase, but the negative reviews regarding the DODOCase's poor durability drove me away. This cover could borrow the DODOCase's hard book realism, familiarity, personal-ness, experience, "sexiness". But maybe that's something that should be left to 3rd party accessory makers.

    Rating: 7.5/10 as a simple, multi-purpose stand. Initial, just-bought evaluation.

    2 of 2 people found this useful

  • 3.0 out of 5 stars


    • Written by from Collierville

    This is a great product, but its $39. Also in about 7 months the magnets started to get weaker.

    3 of 4 people found this useful

  • 5.0 out of 5 stars


    • Written by from seymour

    Cover is great for mini but they need to get a case for the mini so we don't have to go elsewhere.

    8 of 14 people found this useful

  • 1.0 out of 5 stars

    Does not last

    • Written by from Altrincham

    Absolutely loved it when I got it, but I have had it around two years and it is literally falling apart. The seams have come apart and it is worse than useless now. For the price I paid from the Apple shop I would expect this to last much longer. Would post a picture of it here if I could so you can see this is not a case of damage by customer or indeed reasonable wear and tear... This is just a poorly put together product. It's not as though I use the iPad all day either. Very very disappointed. Apple, if you read this, you have my email address...feel free to contact me.

    2 of 3 people found this useful

  • 3.0 out of 5 stars

    Okay product

    • Written by from Vista

    The Smart Cover gets dirty very fast, and starts to wear out very fast as well. It does protect the screen well enough, but the dirtiness and the wearing out are not good.

    6 of 11 people found this useful

  • 1.0 out of 5 stars

    Cover does not stay attached

    • Written by from Tempe

    I like the look and feel of this cover. Unfortunately, after two weeks of use it is not staying attached to my iPad mini. Although I am not using the cover as a handle, it is falling off when I pick up the device. Today the cover came off when I merely closed my mini. I've dropped the device several times in the last two days when the cover has come off. This will eventually lead to a broken mini. I'm replacing this cover with a different, safer one.

    10 of 19 people found this useful

  • 1.0 out of 5 stars

    Only lasted 2 days

    • Written by from Pomona

    Only lasted 2 days and now it falls right back off doesn't hold on to screen

    12 of 23 people found this useful

  • 2.0 out of 5 stars

    mixed review

    • Written by from Toronto

    great product in terms of keeping dust away from the screen. not sure why anyone would even comment on the back of the ipad being exposed.
    anyways i had my case in stand mode on my kitchen bar table, i went to press the volume key it snapped off the case and slid off the table and cracked the screen on the left and right corners. had my air for three months and have an appointment with the apple store in a few days. i wont be using any protective gear after this event.

  • 5.0 out of 5 stars

    Very nice cover excellent with iPad Air 2.

    • Written by from Bishops stortford

    Looks and feels very nice as you would expect from Apple fits just perfect best cover I have ever used.

  • 5.0 out of 5 stars

    Does exactly what I bought it for

    • Written by from Houlton

    I received my Smart Cover today in a timely manner. It is well made and aligns perfectly and securely with the iPad 4. My reason for purchasing it is to make using the iPad around the house more convenient than the more bulky Snugg case which I also own. The Smart Cover is designed to only protect the screen so when traveling I will slip the device into the Snugg case knowing that the iPad has more complete protection.

    1 of 2 people found this useful

  • 1.0 out of 5 stars

    It is a joke

    • Written by from Reynoldsburg

    I think this is a waste of money. It does not work well at all. I wanted something that coer the back and protect it if dropped. Sorry I purchased.

    28 of 56 people found this useful

  • 1.0 out of 5 stars

    Mini cover falling apart at the attachment

    • Written by from Chicago

    Bad Bad Bad. Apple should fix.

    4 of 9 people found this useful

  • 2.0 out of 5 stars

    waste of money

    • Written by from Phoenix

    I bought this cover because it was cheaper than the full case and that was a bad decision. first off, the back is unprotected. I've always liked mac products but this one, I feel like i've been duped. why would apple make a product that only covers the front? i accidentally dropped my ipad and the corner cracked because it was unprotected. I bought the green case and was told at the store that it was easy to clean, not true. The case gets dirty and stains almost instantly. the magnetic attachment is neat but it falls off a lot. i love the idea of the magnetic top powering the ipad on and off. that is the only reason this got 2 stars. My advice, spend the money on the leather full case or find an alternative manufacturer. it will protect ALL of the ipad AND clean better.

    14 of 30 people found this useful

  • 2.0 out of 5 stars

    Smart Cover is not so Smart

    • Written by from Charlotte

    The cover frequently fails to put my third generation iPad to sleep, resulting in a dead battery and in worst cases lost data due to apps continuing to run on line. Often when I close the cover, I hear the electronic click indicating it has gone to sleep, but later find that it woke back up. Very disappointed with this purchase.

    7 of 16 people found this useful

  • 1.0 out of 5 stars

    Apple should refund this junk.

    • Written by from Brunswick

    This is the worst device Apple has ever produced. It doesn't stay on the iPad, and it won't even stay up so you can form a stand! (Even the iPad II was ok at that, just the "new" iPad version is defective in this.

    This is absolutely worthless. I was fooled into buying the $79 version (I know, shame on me) and didn't even realize a $39 version existed, but I bought it at the Apple store and I learned to trust them.

    I am just going to throw it away. Even the Apple Store techs are now suggesting you buy a case somewhere else. (We buy them for a business so buy them on a regular basis.)

    Apple should refund all who were fooled into buying this junk. It has significantly lowered my opinion of apple products.

    17 of 37 people found this useful