• 4.0 out of 5 stars

    Love this case, with one exception.

    • Written by from West Grove

    Very happy with this case. Had a smart cover, which magnetically attaches to the side and protects only the front, but this is a step up in terms of protection (obviously), and the ability to both hold the iPad and put it into a bag for travel without worrying about the case moving around and scratching up the iPad (the smart cover had metal-to-metal contact with the device, and would pop off at unexpected times). The suede-like interior is excellent, and the exterior manages to look both industrial and elegant at the same time.

    The one problem seems to be the "hinge" side, which pulls away from the iPad and has to frequently be realigned in order for the case to close correctly.

    I'd love to see Apple follow up with a similar case for the new iPhone due this fall.

    1892 of 2160 people found this useful

  • 5.0 out of 5 stars

    Works great!

    • Written by from Illinois City

    I really like this case. Fits great and protects the iPad well yet still maintains the slim profile.

    1090 of 1364 people found this useful

  • 1.0 out of 5 stars

    Not worthy of the Apple logo.

    • Written by from Denver

    The fit is pretty substandard. The "hinge" is terrible, and it doesn't close properly most of the time (the edge of the cover pulls away from the edge of the iPad); sometimes it pulls away to the point where the magnets aren't close enough to put the iPad to sleep.

    Probably the worst Apple product ever... I can't believe Apple put out something of this quality!

    1435 of 2167 people found this useful

  • 4.0 out of 5 stars

    Simple, Functional Case

    • Written by from SANTA FE

    I just bought this case a couple of days ago and thus far have been happy with it. It's nice having a simple one piece case which protects the iPad without adding a lot of bulk. Good for carrying an iPad in a back pack or other bag. I like the dark gray color and the texture for gripping the iPad. Unlike other reviews, I find the fit reasonable and have no trouble opening the magnetic lid (note: I have iPad gen 3). I have not yet tried to remove the case and put it back on since the iPad is very functional staying in the case at all times. The only drawback I have found thus far are the slightly "sharp" edges (similar to original iPad case from Apple) but I understand that part of the functionality of the edge is to add stiffness without requiring that the entire case be stiff.

    152 of 161 people found this useful

  • 2.0 out of 5 stars

    Good protection, but uncomfortable to hold.

    • Written by from St. Albert

    The case fits well and provides good protection, but the edges are actually quite sharp and make the case uncomfortable to hold.

    149 of 163 people found this useful

  • 3.0 out of 5 stars


    • Written by from Boston

    Apple is constantly looking to improve the quality of their products. The Smart Case is the perfect place to begin! This thing cost $50....If the price was $25, I'd give it 4 stars. Does nothing other than hold and cover your iPad.

    155 of 181 people found this useful

  • 5.0 out of 5 stars

    Good color and protective

    • Written by from Aurora

    I bought the dark grey colored smart case and it very nice. The color looks really good and even if it gets some dirt or anything like that on it, it is barely noticeable and can be wiped off easily.
    I was once holding my iPad with this case and suddenly it fell out of my hands and hit the tile floor screen faced. When I picked it up, there was not crack or anything on it. This is a really nice case and is worth the money! :)

    125 of 133 people found this useful

  • 5.0 out of 5 stars

    Don't be fooled...

    • Written by from Tremonton

    This case is amazing. I read so many reviews prior to, and even AFTER, purchasing this case. Most of them were the most nit picky things I'd ever come across. The case fits perfectly with an iPad 3. The rubber feel to the back is awesome to hold in your hands, it makes you feel like it will never fall out. The smart cover, as a stand, works flawlessly. I read on one review that the edges were too sharp… please. The magnetic cover part is very easy to open. The only good thing that I read about this case was the lining. And they nailed that. The lining of the case is very soft and will keep your iPad scratch free on the top and the bottom.

    VERY SATISFIED, don't be fooled by "Reviewers" trying to gain some web traffic or youtube plays by calling an Apple product sub-par.

    132 of 147 people found this useful

  • 5.0 out of 5 stars

    Excellent Choice. Can't understand bad reviews

    • Written by from Englewood

    I had mixed feelings about buying this case based upon some of the previous negative reviews. I have a 3rd gen iPad, so I don't know if it makes any difference in how the device fits in the case. I had a smart cover, but found it was always opening accidentally. I have experienced NONE of the problems aforementioned by others. The case is slim fitting, so it doesn't detract from the sleekness of the iPad. The cover stays closed tightly and folds in the same way the smart cover does. Just be mindful that the case is not shock absorbent. So if you drop it on a hard surface, you're likely to incur damage.

    115 of 125 people found this useful

  • 3.0 out of 5 stars

    Its great if you never take it off and try it again.

    • Written by from San Antonio

    love the case brand new. it fit the ipad well and snugly. however i removed it once and when i tried it again it had stretched to the point that the spine would allow the side of the ipad to come out of the case whenever the flap was folded back and i was holding it in my left hand portrait-wise it was in no danger of coming out but this was annoying as a case should fit better and retain its shape. after a bit of use the flap stared becoming crooked. do love the magnet but not happy overall.

    107 of 117 people found this useful

  • 2.0 out of 5 stars

    Really Disappointed for the price

    • Written by from Greenfield

    I bought this from Apple because I wanted something fitted by the people who made the device.

    What I received was a big disappointment. The case edge rolls off the device where the cover folds back. It's a constant irritation to have to pop it back over the lip.

    The other big issue is that the case was designed to fit previous model iPads, so it has the bigger hole for the 30-pin connector. Unfortunately, that hole is not aligned to the lightning connector properly, so when I plug the device in to charge it, the case slightly obstructs the connector, often causing the device not to charge.

    For the price and being directly from Apple, I expected flawless. I didn't get that kind of product. Not by a long shot. Do not recommend.

    103 of 114 people found this useful

  • 5.0 out of 5 stars

    Owned both faith restored in Apple

    • Written by from Seattle

    Owned both case/covers and the smart case is so amazing this is my first online review. I work as a big four auditor and travel about thirty weeks a year and this case is a game changer. Does not fall off and is sleek thin and easy to use. Finally a case I can travel with and use. Thank you Apple

    86 of 91 people found this useful

  • 5.0 out of 5 stars

    Best case available

    • Written by from Los Angeles

    This case is sturdy enough to protect against shock or scratching, but not overly bulky. The material of the case gives it a good grip, but surprisingly, doesn't get dirty easily or absorb dirt and other substances. The smart cover makes it convenient to stand up vertically or prop up horizontally. It does its job--it protects the iPad without adding to much bulk or heft. One thing to be careful of--the felt underside of the cover can get dirty easily, so be aware of the surface you set it on when the cover is open.

    83 of 88 people found this useful

  • 5.0 out of 5 stars

    Exactly what I was looking for

    • Written by from Corvallis

    The color wasn't my first choice, but after buying the light gray one and owning it for an hour I started to foresee how dirty and screwed up it'd get. However, this dark gray one is amazing and looks even better in person than in the pictures. Also, it's not going to get marked up as easilly or noticeably from normal wear and tear. The functionality is perfect, the strength and durability seem really good as well, and it's comfortable to hold in your hands. Also, I have found it very versatile, with tons of different ways to prop it up at different angles--at least more than the pictures describe. I have a 30-degree-or-so angle that I'm loving right now. All in all, I love everything about the case except for the price. But I can still see the amount of designing that went in to making this great product, so I can't get too mad (though it'd be better if made in USA). I have seen the others: my partner has a leather In-case case and it's nowhere near as stylish, comfortable to hold, or people friendly, if you ask me.

    74 of 79 people found this useful

  • 5.0 out of 5 stars

    Great Idea!!

    • Written by from Wilmington

    I bought this dark gray smart case for business travel. It fits the IPad 2 like a glove. To those who have stated that it doesn't fit properly, I would say it is not applied correctly. It needs to be stretched over the corners like a tupperware lid, but snaps into place quite securely. It offers more protection than the plastic back covers. I also like that the cover is not held on by a magnet that can get bumped off easily. I own the aforementioned plastic back cover in conjunction with the magnetically attached smart cover. I can only cite 2 minor disadvantages of the smart case: 1) you cannot take the cover off and use it to wipe your screen.2) you need to use your fingernail to pry the cover open. I can live with both of those and wouldn't hesitate to buy another smart case.

    66 of 69 people found this useful

  • 5.0 out of 5 stars

    I like it a lot!

    • Written by from Saint John

    Don't know what people are complaining about . I got the pink one and my ipad3 fits in there snuggly... It's not moving around at all. It does what I need it to do...protect the iPad and it looks stylish as well!

    67 of 72 people found this useful

  • 5.0 out of 5 stars

    Best Case to Buy!

    • Written by from Primghar

    I had the smart cover for my iPad and loved how it turned my iPad on and off and worked as a stand. I didn't like how it only protected the front. So I bought a hard plastic snap shield protector for the back so it wouldn't get all scratched up. Once the smart case came out I ordered one the next day. I love the fit and the colors. It still works great as a stand and it wakes up the iPad and puts it to sleep. I also got mine personalized which is a nice option. One comment is the red is a little brighter than the red for the smart cover but not bad at all. I would reccommend this case to anyone who wants full protection of their iPad.

    65 of 69 people found this useful

  • 4.0 out of 5 stars

    Nice Protection!

    • Written by from Mishawaka

    I actually like this case and I've tried many. It protects the back unlike the Smart Cover alone. I purchased the dark gray or charcoal and it is really just gray. Apple, please make a black Smart Case and I'll give you the extra star!

    62 of 65 people found this useful

  • 4.0 out of 5 stars

    Great Case!

    • Written by from Bronx

    This is a great case for anyone who wants protection for their ipad without covering the nice design of the ipad or the additional bulk or heaviness of most cases. When I first bought the ipad I also purchased the smart cover which I found to be a nice cover for the ipad screen but the back of the ipad felt had no protection and I often felt it might slip out of my hands and fall. The smart cover has a nice texture, good grip and soft feel. it is also light weight, does not cover the nice design layout of the ipad and very easy to clean (I accidently got makeup on it and was able to clean it off using a cool cloth wet with mild soap. It didn't leave any wet stains or smudge marks either. It looked like new!). The only reason why I gave this case four stars is because at the time of my purchase I also ordered the ipad dock and I asked the representative if the ipad will fit on the dock with the smart case on. He told me yes, which is not true. Each time I want to place my ipad on the dock I have to remove the cover. I've noticed that some people have complained about the case not fitting the ipad snuggly. No worries there, it won't fall out because it takes a bit of lifting, pushing and tugging to get it out. And because I have to go through this each time I need to place it on the dock is why I give four stars. However, this lets me know that my ipad is secure and I am very pleased with my new case. I love the color too! I would definitely recommend it to others!

    60 of 63 people found this useful

  • 4.0 out of 5 stars

    Good case, great iPad protection

    • Written by from Little Rock

    I like this case. It fits my iPad (3rd gen) snuggly and offers ample protection. The magnetic closure putting the iPad to sleep/wake works great. The cover looks fantastic (I got the dark gray). The Apple logo on the back is a nice touch. The case was "stiff" at first, making the stand aspect awkward, but that has worked out as I've used it. In full upright positiion, there is not a lot of slant to the position - which can make viewing difficult. There are several ways to fold the cover/stand though, for differing viewing angles. The only reason this doesn't get a "5" is because you can't rotate the iPad - so the only viewing orientation with the stand is landscape/horizontal. For $10 more dollars, I would get the case over the cover. I rate this a definite "buy".

    60 of 64 people found this useful