• 3.0 out of 5 stars


    • Written by from Boston

    Apple is constantly looking to improve the quality of their products. The Smart Case is the perfect place to begin! This thing cost $50....If the price was $25, I'd give it 4 stars. Does nothing other than hold and cover your iPad.

    155 of 181 people found this useful

  • 4.0 out of 5 stars

    Simple, Functional Case

    • Written by from SANTA FE

    I just bought this case a couple of days ago and thus far have been happy with it. It's nice having a simple one piece case which protects the iPad without adding a lot of bulk. Good for carrying an iPad in a back pack or other bag. I like the dark gray color and the texture for gripping the iPad. Unlike other reviews, I find the fit reasonable and have no trouble opening the magnetic lid (note: I have iPad gen 3). I have not yet tried to remove the case and put it back on since the iPad is very functional staying in the case at all times. The only drawback I have found thus far are the slightly "sharp" edges (similar to original iPad case from Apple) but I understand that part of the functionality of the edge is to add stiffness without requiring that the entire case be stiff.

    152 of 161 people found this useful

  • 2.0 out of 5 stars

    Good protection, but uncomfortable to hold.

    • Written by from St. Albert

    The case fits well and provides good protection, but the edges are actually quite sharp and make the case uncomfortable to hold.

    149 of 163 people found this useful

  • 1.0 out of 5 stars


    • Written by from Roscoe

    Bought it with the iPad, thinking it'd be a good match to protect the tablet. It's cheap, flimsy, especially for the price, doesn't fit snug around the tablet. What's worse, the back of it is larger than the cover, both made out of the same cheap rubber material, meaning the two get stuck together and it's simply impossible to open the cover with a single motion. I should have stuck with my instincts, thinking that a molded piece of rubber shouldn't cost 10% of the price of a hyped up tablet... returned it.

    54 of 84 people found this useful

  • 3.0 out of 5 stars

    Its great if you never take it off and try it again.

    • Written by from San Antonio

    love the case brand new. it fit the ipad well and snugly. however i removed it once and when i tried it again it had stretched to the point that the spine would allow the side of the ipad to come out of the case whenever the flap was folded back and i was holding it in my left hand portrait-wise it was in no danger of coming out but this was annoying as a case should fit better and retain its shape. after a bit of use the flap stared becoming crooked. do love the magnet but not happy overall.

    107 of 117 people found this useful

  • 5.0 out of 5 stars

    Good color and protective

    • Written by from Aurora

    I bought the dark grey colored smart case and it very nice. The color looks really good and even if it gets some dirt or anything like that on it, it is barely noticeable and can be wiped off easily.
    I was once holding my iPad with this case and suddenly it fell out of my hands and hit the tile floor screen faced. When I picked it up, there was not crack or anything on it. This is a really nice case and is worth the money! :)

    120 of 128 people found this useful

  • 1.0 out of 5 stars

    Waste of Money

    • Written by from Ridgewood

    Case is fine. Just doesn't work as a stand. My Ipad keeps falling down.

    71 of 104 people found this useful

  • 5.0 out of 5 stars

    Best case available

    • Written by from Los Angeles

    This case is sturdy enough to protect against shock or scratching, but not overly bulky. The material of the case gives it a good grip, but surprisingly, doesn't get dirty easily or absorb dirt and other substances. The smart cover makes it convenient to stand up vertically or prop up horizontally. It does its job--it protects the iPad without adding to much bulk or heft. One thing to be careful of--the felt underside of the cover can get dirty easily, so be aware of the surface you set it on when the cover is open.

    83 of 88 people found this useful

  • 4.0 out of 5 stars

    Good case, great iPad protection

    • Written by from Little Rock

    I like this case. It fits my iPad (3rd gen) snuggly and offers ample protection. The magnetic closure putting the iPad to sleep/wake works great. The cover looks fantastic (I got the dark gray). The Apple logo on the back is a nice touch. The case was "stiff" at first, making the stand aspect awkward, but that has worked out as I've used it. In full upright positiion, there is not a lot of slant to the position - which can make viewing difficult. There are several ways to fold the cover/stand though, for differing viewing angles. The only reason this doesn't get a "5" is because you can't rotate the iPad - so the only viewing orientation with the stand is landscape/horizontal. For $10 more dollars, I would get the case over the cover. I rate this a definite "buy".

    60 of 64 people found this useful

  • 5.0 out of 5 stars


    • Written by from KOROPI

    I was very impressed with the Smart Cover that I had before, but this is just brilliant. Fit is excellent, it's hard wearing and of a slimline design that complements the iPad 2 perfectly.


    35 of 42 people found this useful

  • 5.0 out of 5 stars


    • Written by from Olympia

    This case is the type I wanted from the very beginning. Ipad 2 and 3.
    I would get every color if they were a little less expensive. But for one of them the price is okay but I really wish Apple would lower the price.
    Perfect fit! Great texture! Protection is excellent with this case.
    Over all excited!!

    25 of 31 people found this useful

  • 4.0 out of 5 stars

    This is the Smart Case...not the Smart Cover.

    • Written by from Ashburn

    First, to the reviewer that complained that this only protects the screen - you bought the wrong product. That is the Smart Cover. This is the Smart Case and it covers the screen, sides and back of your iPad.

    With that said, I have been using a combination of the Smart Cover and a third party snap case for the back. That left much of my sides exposed and did not cover the corners very well. This case has a better fit and feel. It has better coverage. And, although it is not important, it displays the Apple logo on the back. Again, not important...but I do like that look a little better than a plain back. I wish they offered this Smart Case in the leather finishes (I do like the feel of my black leather Smart Cover), or a few more masculine colors (distressed brown, royal or navy blue, deeper red/maroon).

    35 of 46 people found this useful

  • 5.0 out of 5 stars

    Exactly what I was looking for

    • Written by from Corvallis

    The color wasn't my first choice, but after buying the light gray one and owning it for an hour I started to foresee how dirty and screwed up it'd get. However, this dark gray one is amazing and looks even better in person than in the pictures. Also, it's not going to get marked up as easilly or noticeably from normal wear and tear. The functionality is perfect, the strength and durability seem really good as well, and it's comfortable to hold in your hands. Also, I have found it very versatile, with tons of different ways to prop it up at different angles--at least more than the pictures describe. I have a 30-degree-or-so angle that I'm loving right now. All in all, I love everything about the case except for the price. But I can still see the amount of designing that went in to making this great product, so I can't get too mad (though it'd be better if made in USA). I have seen the others: my partner has a leather In-case case and it's nowhere near as stylish, comfortable to hold, or people friendly, if you ask me.

    74 of 79 people found this useful

  • 5.0 out of 5 stars

    Owned both faith restored in Apple

    • Written by from Seattle

    Owned both case/covers and the smart case is so amazing this is my first online review. I work as a big four auditor and travel about thirty weeks a year and this case is a game changer. Does not fall off and is sleek thin and easy to use. Finally a case I can travel with and use. Thank you Apple

    86 of 91 people found this useful

  • 5.0 out of 5 stars

    A+ Case! Works, feels, looks mad awesome A+

    • Written by from Elizabeth

    Just bought the new iPad in replacement of my first generation iPad. I received a lot of criticizing for the purchase but who cares what people think anyway right? But one thing everyone did like was my dark grey smart case. It might be the best case the new iPad could have; just like the original black iPad case for the first generation. Get the case! Go for it

    44 of 54 people found this useful

  • 1.0 out of 5 stars


    • Written by from Cincinnati

    The way in which you can prop up the ipad with the cover is very unstable. The material is very flimsy and cheap. The felt-like interior of the cover attracts dirt, as does the outer material. For maybe $20 this would be an ok case. for $50? NO WAY!!!!!!!!!!! Im such a sucker.

    45 of 65 people found this useful

  • 5.0 out of 5 stars

    Love It

    • Written by from MORRISVILLE

    I recently bought the iPad 3 and this case. I think it's fantastic, it's much better than just the Smart Cover, because it covers the back as well. The front has a nice microfiber built in, but be aware, over time it will leave the fold marks on the screen, so a separate cleaning cloth is recommended. I slide the cover across instead of opening it like a book so the cover cleans off the screen as I'm opening.

    Overall, I'd say if you like the apple brand and don't mind the cost, I can't recommend it enough. There are other cases that might suit your needs, but this is a fantastic base covering, then for me, I carry my iPad in a Targus carrying case where I keep the extra cloth, wallet, pack of gum, pens, notebook, etc...

    44 of 50 people found this useful

  • 4.0 out of 5 stars

    This case gets a bad wrap

    • Written by from Horsham

    I just recieved my iPad smart case today and so far I am very impressed with it. It feels great and keeps the nice slim profile of the ipad which was a big concern for me. I like the cover I do feel that it can be a little hard to open sometimes but isn't such a massive deal as people make it out to be. I have the new iPad and it fits in well all the ports line up very well. The stand can be a little low for typing but it is nothing that can be adjusted by fixing the angle of the case a little bit. I only gave it 4 stars becasue the one fault I find with this case is that if you fold the cover behind it you have to hold it I think it would be beneficial if they added magnets on the back to hold the cover in place when you want it to lay flat. Other than that this is a great case I recommend it.

    28 of 35 people found this useful

  • 1.0 out of 5 stars

    The Ipad Smart Case

    • Written by from Weipa

    I bought the case, and when I got it I found that it's only a cover for the screen. I wanted a complete cover so that it wouldn't get scratched. It works find but It's not what I wanted. So I have a new case that covers the whole pad. Now I have a cover that I won't use.

    30 of 90 people found this useful

  • 5.0 out of 5 stars

    FInally - apple admits it!

    • Written by from Reading

    I have been trying to find a case like the original ipad had for years, finally apple has admitted that the magnetic cover they introduced with the ipad 2 was a failure, it falls off all the time, magnets work terrible and it offered no protection for the back.

    This is the case apple should have made years ago for the ipad 2 and 3!

    Better late than never I guess!

    30 of 39 people found this useful