• 3.0 out of 5 stars

    Cover provides good protection, but isn't a great stand

    • Written by from CAMPBELL

    The cover snugly encloses my iPad Air and provides a good seal between the front flap and the case the whole way around. As you'd expect, the cutouts line up perfectly and the automatic lock / unlock function also works well.

    However, the smart case isn't a great iPad stand. The flap does not provide enough stability for tablet manipulation (typing, launching apps etc) when folded back on itself when standing in the upright, requiring a second hand to support it to prevent it from falling over. Also, in the slightly inclined mode, the strength of the magnet built into the case is insufficient to keep the cover folded back on itself, and as a result the case usually collapses in on itself. Even when it doesn't, the incline is only slightly more angled than horizontal anyway.

    545 of 598 people found this useful

  • 3.0 out of 5 stars

    Really nice case...but...

    • Written by from Loudon

    Honestly, the quality of the case itself is great, but it has a design flaw. When the cover is closed, it doesn't lay flat. Because of the way the hinge material (between the case and cover) was designed to be sturdy, it holds the cover up about 1/16th of an inch. This, in turn, makes the cover not lay flat as the back pane of the cover (nearest the hints) is raised and the other two panels of the cover lay flat. It's significant enough that it's very noticeable when looking at it.

    471 of 537 people found this useful

  • 4.0 out of 5 stars

    Great look & feel, but maybe too soft as a stand

    • Written by from Littleton

    This case has a great feel. Nice, soft leather with an even softer interior to protect you iPad Air. Full coverage front and back so no worries about scratching your device. Thin and light so it complements the tablet. The only complaint I have is when the cover is folded and used as a stand, I have to position it just right otherwise the triangular "base" created by the cover collapses and the unit falls backwards. This seems to be because the cover is soft. Perhaps the polyurethane cases will work better since they appear more rigid.

    436 of 482 people found this useful

  • 5.0 out of 5 stars


    • Written by from los angeles

    Let me start off by saying, wow this case looks great! The brown leather gave my new iPad a timeless look, plus he microfiber on the inner cover of the case doubles as a cleaning cloth for your device. I've read the bad reviews and I have come to the conclusion that everyone is using it wrong. I witnessed this the first night I got mine. My girlfriend went to grab the iPad and place it in stand position and it would not stop toppling over. I then realized she had been folding the stand incorrectly, having the leather exposed instead of the correct way with the microfiber exposed.


    problem solved ��

    148 of 164 people found this useful

  • 5.0 out of 5 stars

    Great Case/Cover...if you use it right

    • Written by from Austin

    There are a few reviews here and elsewhere that say the iPad will fall over when using the stand in either the Keyboard Stand or the Movie Stand.
    This is true only if you put the finished leather facing down (touching the table/desk), this is much more slick than the microfiber inner lining and it will fall very easy.
    If you make the stand with the microfiber facing down (touching the table/desk) it will have a much tougher time falling if it ever does since its not as slick as the leather.
    Try this way out and you will see that the stand is much more stable and you also will not scratch your nice leather.

    I'm very satisfied with the Smart case now and its looks quite nice as well.

    77 of 85 people found this useful

  • 5.0 out of 5 stars

    Beware of Bad Reviews

    • Written by from Lake Orion

    First off, this product is an amazing one at least. The leather is quality, the magnets are strong, the feel is amazing, and there is just enough wiggle room so it fits securely but not too tight.

    BEWARE OF BAD REVIEWERS!!!! This product works EXACTLY how it is supposed to. Those giving it bad reviews don't like the product because it is not for them and they give it a bad review. The magnets hold up in both positions and anyone who says otherwise isn't using it right. It fits snug, good viewing angles, and 3 panel system makes for quicker easier set-up. The cover moves around a little, but how else are you supposed to get it off if there is no lip hanging off. We'll designed and thought out. Simply amazing.

    48 of 63 people found this useful

  • 4.0 out of 5 stars

    Very Happy

    • Written by from Brooklyn

    After reading all the reviews here, I went into the Apple store fully intent on buying the Smart Cover. I asked the sales people to try out the smart case, and was astounded by the difference in look and feel between the case and cover. First off, I really love the look and feel of the brown leather case. As I haven't owned one before since the iPad 1G, this was a substantial upgrade. I am aware of what other people are saying about the new case feel vs the older leather cases, but I think this is a very personal and subjective quality which really requires the user to check it out themselves. I wanted to address two concerns: 1) in landscape mode the ipad is unstable. I think you will have to just go to the store and check it out, because I haven't had any problems with it falling. The viewing angle is much more upright, so it isn't as sturdy as the cover, but unless you are trying to knock it over I just didn't have this problem. 2) the cover doesn't sit flat. I have heard this time and time again, so when I went to the store I was expecting to be disappointed; only I wasn't. In fact, the cover sites nice and flush. But if you bend the cover enough, I have noticed that it begins to form a slight lift; but it goes away after keeping the cover unbent for a little while. Overall, I love it.

    33 of 35 people found this useful

  • 2.0 out of 5 stars

    Poor Design

    • Written by from Washington

    The case feels solid and yet soft, just like the Smart Cases for previous generation iPads. While it may not provide much impact protection, I have no doubt that it will protect the iPad from scuffs and scratches.

    I noticed immediately that the front cover doesn't lay flat across the screen of the iPad when closed. The fabric hinge is too stiff, and without the folding metal origami of the previous Smart Covers, which I am sure added weight, the cover doesn't seem to fit quite as it should.

    This is odd considering Apple's typical attention to detail, but when the cover folds into a stand the situation gets worse. It appears that while the previous generation cases and covers used two sets of flat magnets to hold the the folding pieces together, the newest case only has a set of small magnets in the very tip of the cover.

    The larger flat magnets in the previous cover held the whole surface of the cover against itself when you folded it back, increasing friction between them. This elegant design held a heavier iPad steady while the user pushed and swiped at the screen using the weight of the device as a further means to push the case onto itself and holding everything fast.

    The new case only has weak magnets at the very tip of the cover flap, and if you don't align them very carefully, the iPad will fall flat. Also, the weight of the iPad no longer helps to anchor the cover because of the steep angle, so when you push or swipe at the screen it rocks backwards, sometimes collapsing the cover and causing the device to fall again.

    When you consider the simple, brilliant design of the previous Smart Cover/ Case this newest case is designed in a shoddy manner inconsistent with its $90 price tag.

    What we have here is a case where Apple is selling an accessory unworthy of their own product.

    42 of 54 people found this useful

  • 5.0 out of 5 stars

    Brown Looks Very Classy

    • Written by from BEDFORD

    Just purchase the Brown smart case for my new iPad Air and so glad I didn't get another color. The Brown looks very classy on the Air....I think it will look very nice even when the leather weathers a bit.
    The fit is perfect, no share edges like on the smart case for the previous generation iPad.

    As far as protection goes I'm sure it will take care of the iPad Air for lite bumps and minor drops just like the previous one.

    I did consider the Black but once I seen the Brown I was hooked.

    32 of 40 people found this useful

  • 1.0 out of 5 stars

    Nice Looking but terrible function

    • Written by from Charlotte

    The top cover doesn't lay flat but more importantly the triangle doesn't support the weight of the iPad. It seems as if the magnets are way to weak so any pressure on the iPad causes the triangle to come apart and the iPad to fall over. It almost seems as if Apple didn't test the functionality of the case before deciding to sell it. Don't buy this case!

    30 of 39 people found this useful

  • 4.0 out of 5 stars

    Change of Original Review

    • Written by from Avon

    In my initial review I complained about the instability of the case when using the iPad Air in the upright position ... the case would collapse if touched (even lightly) in the upper half of the screen.

    Well, I took the iPad out of the case and then put it back in.. Although I could not see any physical difference before or after this ... BUT NOW THE CASE IS VERY STABLE IN THE UPRIGHT POSITION. I do not know what changed, but now it works as described. (Putting the iPad into the case is a simple pop into the cavity, so I don't know what changed ... the iPad was secure both initially and now).

    So now I give it four stars (I would have preferred a less slick texture. It feel like it could easily slip out of my hand).

    24 of 27 people found this useful

  • 1.0 out of 5 stars

    GREAT look and feel...

    • Written by from Elmsford

    ...but the functionality is very poor. I use it a lot and I'm always fidgeting with the cover. There's something wrong with the design of the magnet system. It doesn't hold it's fold properly and therefore is never secure. When used as a stand or prop, it often falls. I've owned every model iPad. This case has the poorest functionality of any I've owned. It is not representative of Apple design quality.

    23 of 27 people found this useful

  • 5.0 out of 5 stars

    Awesome product

    • Written by from Miami

    Apple, you did a great job with this new design ! Can't understand some of the comments I read. Those either just don't like it or are interested in some other products. Sharp edges that were obvious in previous designed cases are gone. Thank you !
    Five stars from this happy user!

    21 of 24 people found this useful

  • 1.0 out of 5 stars

    Steve Jobs would not be proud.

    • Written by from Grand Rapids

    The previous version of the Smart Case was much better. The Air Smart Case has a poor color selection. The magnets are not strong enough to keep the cover in place when using the iPad. For $79 Apple should be ashamed. Do not buy. I'll be returning mine.

    22 of 28 people found this useful

  • 1.0 out of 5 stars

    $80 piece of junk....

    • Written by from PHOENIX

    The leather looks and feels great. The left side of the cover is too big and bulky sticking out and looking awkward. The cover never did lay flat when closed, the corners would lift up. I have been trying to get some clarification as to why Apple has only make available a smart case in Leather. On my 3rd generation iPad I had a polyurethane smart cover in Product RED and I loved it. Also the iPad mini still has the polyurethane cover available. My recommendation is to steer clear of this case. Totally disappointed in the design of this product. Epic fail...

    16 of 18 people found this useful

  • 1.0 out of 5 stars

    Apple showed me better brands

    • Written by from Petaluma

    I always buy everything from Apple. Until this case. First $79 was insane. So I reluctantly bought it. After getting home and looking at one terrible design (triangle stand gone - that extra flap gave it stability - now missing.) I returned it the next day very disappointed in both price and design. Price was the real problem. This should have been $29 (or even $19 to reward customers for being loyal). But it wasn't. It's a flat out rip-off. Anyway - I returned home and just felt unsafe without a case (having dropped my ipad 3 - 1 ft and shattering the glass - but that's another bad design problem for later).

    So what Apple did was force me to look at other brands. Thank you Apple - as I found there are many accessories made by other companies that were not only better but they cost significantly less. For $25 i got a better designed case. This led to me looking at all the Apple accessories that other brands make and found several items I plan to get in the future over Apple brand.

    So who is to blame? Greed in marketing at Apple, the designers for putting out a garbage case (over-priced, magnet for dirt and normal grease on hands, stand is broken (by design)....it's just plain wrong).

    If I were apple - i would toss in a case for free. That case did not cost more than a dollar to make. Losing customers loyalty to brand is a bad thing.

    14 of 16 people found this useful

  • 1.0 out of 5 stars

    Poor Design and Far Too Expensive For What You Get

    • Written by from Franklin

    I purchased this case with high expectations being that Apple designed it and their last model case was superb. The Leather Quality is nice and the magnet/sleep mode is a nice touch. It stands up well for landscape viewing at all angles.

    The design is garbage. It is far too flimsy to offer any real protection for my new iPad Air. The tablet will fall out of the case if you aren't careful. It is not a tight fit by any standards. (The Kindle Covers are very tight. You almost need a shoe horn to get the tablet in or out which is excellent.)

    When the case is closed it does not close all the way. The spine side leaves a gap of about an eighth of an inch. And the hinge is super flimsy and sticks out from the side the case about a quarter of an inch.

    It looks thrown together and cheap. I have used cheaper cases on other tablets that perform better than this.

    Once my other case comes in I will promptly send this one back. I could by two GOOD cased for $80. This one is terrible.

    I am not used to sub-par products from Apple. But this case seems to be an afterthought and it should be redesigned before they keep selling them.

    18 of 24 people found this useful

  • 1.0 out of 5 stars


    • Written by from Fairfield

    I HATE this case! It doesn't stand up in landscape very well if you need to touch it. It's fine if you are just standing it up to watch a movie, but if you need to swipe or pinch or touch it, the thing falls over. I'm so sick of it falling over now. The problem is the new 3-fold versus the previous 4 fold. It's a terrible design and they should give everyone their money back because it's that bad! The cutout for the headphone jack is also problematic because it's not big enough. I previously used my Goal Zero Rock Out speaker without issue but this one prevents it from plugging in all the way. What a total pain.

    They should redesign it and give everyone that has this version a new one. It's that bad!

    11 of 11 people found this useful

  • 1.0 out of 5 stars

    Falls over

    • Written by from Somerville

    With four sections, the old cover could easily keep the triangle shape needed to prop the ipad up. The new design, with three sections, simply cannot maintain the triangle--it collapses constantly. This is not complicated, a child could intuitively tell you that this would happen. Whoever thought this change would be an improvement needs to be fired immediately.

    13 of 15 people found this useful

  • 1.0 out of 5 stars

    Great concept but....

    • Written by from Knoxville

    I bought the black smart case looks and feels amazing, but for the $80 price tag this case lacks so much, a magnet in the back would be idea, and the case is utterly useless as a landscape stand the ipad falls over constantly. The front cover also isn't very secure apple needs to work out the bugs on this one

    18 of 25 people found this useful