iPad and iPad mini. They’re two of no other kind.

When iPad was introduced, there was nothing quite like it. And there still isn’t. Today millions of people are using iPad and iPad mini to do just about anything you can imagine. Here are a few reasons why they’re loving every minute of it.

We’re not the only ones who think you’ll love it.

People love using iPad. We know because they’ve said so. In a study by J.D. Power and Associates, Apple ranked “Highest in Customer Satisfaction with Tablets in the US” for the second time in a row.1 And because people love iPad so much, they’re doing more with it — at home, at work and in schools around the world.

Only iPad has so many apps designed specifically for it.

With more than 375,000 apps made just for iPad, there’s almost no end to what you can do.2 These aren’t merely scaled-up versions of phone apps that lack features designed for a larger screen. They’re powerful apps tailor-made to take full advantage of everything iPad has to offer. And because iPad and iPad mini are so thoughtfully designed, virtually every app works on both devices.

It’s beautifully made. And performs beautifully.

Made from high-quality materials like aluminium and glass, iPad and iPad mini are exquisitely designed. You can tell just by looking. But from the very first touch, you’ll realise there’s much more to them than meets the eye. That’s because Apple designers and engineers worked together to create a device that’s as remarkable on the inside as it is on the outside. With powerful Apple-designed chips and fast graphics, the true beauty of iPad may just be how astonishingly capable it is.

Two great sizes. Two brilliant displays.

iPad comes in two sizes. Each with a display that’s beautiful in its own right. The iPad with Retina display packs 3.1 million pixels into a mere 9.7 inches of screen. Which means your eye can’t distinguish individual pixels, and everything you see looks incredibly crisp and lifelike. While the iPad mini display is bright and vivid, and a perfect canvas for all the apps made for iPad.

A battery that lasts as long as you will.

iPad not only lets you do more, it lets you do more for longer. Even with its slim design and incredible performance, iPad has an astounding 10-hour battery life.3 Since iPad was first introduced, great battery life has been one of the things that makes an iPad an iPad. And — even as we’ve made it faster and more powerful — that continues to be true today.

Smile for the camera. Both of them.

The iSight camera on the back of iPad lets you shoot beautiful 5-megapixel still images and record HD video in full 1080p. And the front-facing FaceTime HD camera lets you shoot 720p video and make video calls on the big, beautiful iPad screen. But even more remarkable is what happens after you’ve got the shot. That’s when you can edit your photos with a touch or cut your video into a cinematic classic — all on the same device you shot it with.

iPad gives you ultra-fast wireless.

With advanced dual-band Wi-Fi built into every iPad, you can browse, download and stream content at remarkable speeds. If you want to stay connected in more places, Wi-Fi + Cellular models can make ultra-fast mobile network connections.4 With support for mobile networks all over the world, iPad is fast no matter where you are.

Millions of ways to play, work and learn. From one trusted source.

The more apps, music, films and books you download to your iPad, the better it gets. With iPad, all that content is available from one source: Apple. The iTunes Store is the world’s largest and most trusted entertainment store. And the App Store is home to over 375,000 iPad apps — all reviewed by Apple to guard against malware. Other mobile platforms have a myriad of fragmented store options, resulting in availability issues, developer frustration and security risks.

iOS 6. The world’s most advanced mobile operating system.

The innovative features and built-in apps in iOS 6 make iPad not only easy to use but also incredibly fun. Right from the start, you can say “hi” over email or wave hello with video calling. Every iOS software update downloads straight to iPad, so the latest iOS version is just a tap away. And because Apple makes both the hardware and the software, iOS features are designed to work perfectly with iPad features like the display, gyro and accelerometer.

iCloud puts your content on all your devices.

iCloud takes the experience of using iPad that much further. It stores your content — your music, photos, apps, mail, contacts, calendars, documents and more — and wirelessly pushes it to all your devices. And with Photo Stream, pictures taken on one iOS device automatically appear on all your devices, including your Mac or PC. iCloud is seamlessly integrated into your apps, and it all just works. So you’re up to date everywhere you go. All you have to do is nothing.

  1. Apple received the highest numerical score in the proprietary J.D. Power and Associates 2012-2013 (Vol. 1) US Tablet Satisfaction Study℠. 2013 Vol. 1 study based on responses from 1,857 US consumers who have owned their current wireless tablet for one year or less, and measures five wireless tablet manufacturers. Proprietary study results are based on experiences and perceptions of US consumers surveyed February 2013. Your experiences may vary. Visit jdpower.com.
  2. Refers to the total number worldwide. Not all content is available in all countries.
  3. Battery life varies by use and configuration. See www.apple.com/si/batteries for more information.
  4. Data plan required. Check with your carrier for details. Speeds will vary based on site conditions.