iPhone 5s is precision crafted down to the micron. And it’s evident throughout. The beautiful aluminium housing. The sleekness of metal and glass. Sapphire crystal in the Home button. And more sapphire crystal protecting the iSight camera. Design and construction on this level is unmatched. As a result, iPhone 5s looks and feels unbelievably thin and light. And it’s available in three elegant expressions: gold, silver and space grey.
You check your iPhone dozens and dozens of times a day, probably more. Entering a passcode each time just slows you down. But you do it because making sure no one else has access to your iPhone is important. With iPhone 5s, getting into your phone is faster, easier and even a little futuristic. Introducing Touch ID — a new fingerprint identity sensor.
Put your finger on the Home button, and just like that your iPhone unlocks. It’s a convenient and highly secure way to access your phone. And Touch ID is capable of 360-degree readability. Which means no matter what its orientation — portrait, landscape or anything in between — your iPhone reads your fingerprint and knows who you are. And because Touch ID lets you enrol multiple fingerprints, it knows the people you trust too.
There’s fast. And then there’s A7 fast. The new A7 chip gives you CPU and graphics performance up to 2x faster than the A6 chip. Even more impressive, A7 makes iPhone 5s the first 64-bit smartphone in the world — that’s desktop-class architecture in a super-slim phone. And because iOS 7 was built specifically for 64 bit, it’s uniquely designed to take advantage of the A7 chip.
A7 supports OpenGL ES version 3.0 to deliver the kind of detailed graphics and complex visual effects once possible only on Mac computers, PCs and gaming consoles. The difference is amazing. Take the imaginary worlds in games, for instance. Textures and shadows look more true to life. Sunlight reflects off the water. The whole experience feels much more realistic.
iOS 7 and all the built-in apps are optimised for the A7 chip. The Camera app is a great example. It takes advantage of a new image signal processor built into A7 to give you up to 2x faster autofocus, faster photo capture and higher video frame rates.1 You’d think with all this going on, battery life would suffer. But it doesn’t, because A7 is designed to be incredibly energy efficient.
The new M7 coprocessor is like a sidekick to the A7 chip. It’s designed specifically to measure motion data from the accelerometer, gyroscope and compass — a task that would normally fall to the A7 chip. But M7 is much more efficient at it. Now fitness apps that track physical activity can access that data from the M7 coprocessor without constantly engaging the A7 chip. So they require less battery power.
M7 knows when you’re walking, running or even driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot. Since M7 can tell when you’re in a moving vehicle, iPhone 5s won’t ask you to join Wi-Fi networks you pass by. And if your phone hasn’t moved for a while, like when you’re asleep, M7 reduces network pinging to spare your battery.
iPhone 5s features advanced technologies custom designed for the iSight camera’s hardware and software. So anyone anywhere can take an amazing photo at any time. It simply makes more sense to teach iPhone how to take a great picture rather than teach people how to be expert photographers. Here are just some of the capabilities of the new iSight camera.
Larger sensor. Larger pixels. Larger aperture.
Light is a key factor in getting a great photo. The new iSight has a 15 per cent larger sensor. Bigger pixels, measuring 1.5 microns. And an aperture of ƒ/2.2. All of which let in more light.
Continuous burst mode.
Burst mode lets you capture multiple shots of the action by snapping 10 photos per second. And real-time analysis suggests individual shots or a sequence of photos that you might like best.
True Tone flash.
A white LED and an amber LED work with intelligent software algorithms to adjust the flash intensity and colour temperature, using over 1,000 unique combinations to light your subject perfectly.
Auto image stabilisation.
Auto image stabilisation kicks in when you need it to help reduce noise and motion from shaky hands or moving subjects.
Shoot video at 120 frames per second at 720p and play back any section at quarter speed for a dramatic effect. Then share it with friends for mass appeal.
Live video zoom.
Live video zoom lets you get up close with just a pinch. You can zoom in — up to 3x — on whatever you’re recording while you’re recording.
Shoot in square mode and the iSight camera automatically frames and crops your shot to a square format — perfect for sharing on Instagram, Twitter, Facebook, wherever.
Take a piece — a rather big piece — of a gorgeous skyline with you. Pano mode lets you capture epic panorama photos with dynamic auto exposure that adjusts as you take the shot.
Apply filters to your still and square photos. Pick a filter and see the effect before you shoot. Or add it later. If you change your mind and decide no filter is the best filter, simply remove it.
When you can’t be there in person, you can at least be there onscreen. Share some good news with your best friend or say “good night” to a travelling loved one with a FaceTime video call. The all-new FaceTime HD camera on iPhone 5s features larger pixels and an improved backside illumination sensor, so your smile lights up the room in almost any light. And because you can make audio-only FaceTime calls in iOS 7, your tête-à-tête doesn’t have to be face-to-face.2
iPhone 5s supports more networks than ever before. So now even more people can experience fast download and upload speeds. Meanwhile, the number of carriers supported by iPhone throughout the world continues to grow. So when you’re travelling, you can take advantage of ultra-fast networks in more places.
iOS 7 was designed with iPhone 5s in mind. Everything about it takes advantage of the advanced technologies built into iPhone 5s — like the 64-bit A7 chip, the Touch ID fingerprint identity sensor and the new, even more remarkable iSight camera. In addition, iOS 7 introduces great new features, such as smarter multitasking, AirDrop and Control Centre, that make the things you do every day even easier, faster and more enjoyable. No matter what you’re doing or which app you’re using, finding your way round is extremely intuitive. So from day one, you know how to use our most advanced mobile OS on our most advanced iPhone yet.Learn more about iOS 7
iOS 7 comes with an amazing collection of apps for the things you want to do and need to do, like sending emails and texts, browsing the web, shooting and sharing great photos and videos, getting directions and more. And all the built-in apps are optimised to take advantage of the A7 chip’s high-performance 64-bit architecture.
Turn your iPhone into a photo-editing, movie-making, memoir-writing, presentation-sharing, number-crunching mobile powerhouse. iPhoto, iMovie and the iWork family of apps — Pages, Keynote and Numbers — let you do all that and more. And you can get all five apps for your iPhone 5s free from the App Store.3
The App Store is where you’ll find the best selection of mobile apps anywhere. There are over 900,000 of them.4 And because each one is made specifically for iPhone, you also get the best app experience possible. Browse and buy apps for everything from productivity to games, education to entertainment, social networking to finance, and so much more. All from one trusted source — and all in one place. So they’re easy to access, easy to search and easy to make yours.
iCloud lets you access your content whether you’re using your iPhone, iPad, iPod touch or Mac. And thanks to new features in iOS 7, it’s more indispensable than ever. Even if iPhone is your only Apple device, you can use iCloud Photo Sharing to send photos and videos to your friends’ iOS devices. They can comment as well as post their own photos and videos to your shared streams. And the new Activation Lock feature of Find My iPhone makes it harder for anyone who’s not you to use or sell your device.5
iPhone 5s has a stunning exterior. So any case that dares to conceal it should be equally appealing. The new iPhone 5s Case more than meets the requirement. Made from premium, hand-selected leather, each one looks and feels luxurious. And because it’s precision crafted for iPhone 5s, your phone still feels incredibly slim, even with the case on.
The leather is deliberately shaped to cover the volume buttons, the on/off switch and the chamfered edge of iPhone. Holes for the iPhone speaker are cut with a high-speed drill normally used for circuit boards. Inside, a soft microfibre lining protects the exterior of your iPhone. Outside, you see colour that’s more than surface deep, thanks to a dye that’s infused into the leather. And there are six complementary colours to choose from, including a (RED)™ edition.