Cooler design

Apple designers and engineers agonise over every millimetre of every new Macintosh model and every pixel of the user interface. The result: ergonomic products that are the toast of the design world. You can see obsession with detail wherever you look: the space-saving elegance of the all-in-one design of the iMac, the pint-sized perfection of the Mac mini, the anodised aluminium alloy enclosure of the MacBook Pro, even the elegantly simple Mighty Mouse.

Student-proof

Tripping over the power cord doesn’t send your MacBook flying off a table or desk. The magnetic power connection simply detaches, without damage to either the cord or the system. What happens then? You get back to work and avoid a very costly and awkward conversation.

No detail is too small

About the user interface, the more said the better. It starts with the desktop. A unique, friendly background image welcomes you, and photo-realistic icons on the Dock and in the Finder beg to be clicked. Launch Dashboard and marvel at the colourful widgets — small applications that are as elegant as they are functional. Start a multi-person video conference using iChat and a built-in iSight camera and see an astonishing three-dimensional view of all participants. Enjoy pristine video quality in QuickTime movies. Window title bars possess the eye-pleasing look of brushed metal and brightly coloured buttons that immediately signal their functions. So throw out your preconceived notions of how a computer should look, then take a closer look at a Mac.