iPad in Business

The GoodLife Team

Real estate, real results with iPad.

When people look for a new home, they’re not just looking for bedrooms and bathrooms - they’re searching for a place where they can love, laugh and make memories. The GoodLife Team, an estate agency in Austin, Texas, helps customers visualise and find these “perfect-fit” properties by taking advantage of the most intuitive, innovative technology available for real estate professionals. In other words, they use iPad.

“I feel as though iPad was invented for the real estate industry,” says Krisstina Wise, founder and CEO of the GoodLife Team. “Before getting one, I had no idea it would become as useful as it has been for my company. Real estate is a mobile industry and iPad enables us to do business wherever we are, at any time. It’s the best mobile device for real estate professionals.”

“Our entire sales force uses iPad,” adds Garry Wise, GoodLife’s Chief Sales Officer, and Krisstina’s business partner and husband. “By using iPad, we’re able to rapidly respond to offers, counter-offers, and secure a home for our clients.”

Home Sweet iPad

Rather than relying on paper printouts and scribbled notes in meetings with buyers and sellers, GoodLife Team members use their lightweight, instant-on iPads to gather customer information, share property images, find directions, research neighbourhood facts and look up competitive information at a moment’s notice. Photos and videos of properties are crisp and clear on the LED-backlit iPad display, and with just a pinch it’s easy to zoom in for a closer look at the details.

All this iPad interaction engages GoodLife’s customers and helps them visualise exactly what they want and need from their new home. “We hand them an iPad with a tour of all the homes we’re going to see,” Garry says. “They take it into the different homes and take notes on what they loved about each house. They can see the route we’re taking on the map. They can circle different areas they might be interested in. iPad really draws customers into the experience of buying a house.”

More Apps, Less Paper

The GoodLife Team depends on multiple iPad business apps to get things done faster and better. Favourites include Keynote for presentations, Fuze Meetings for mobile video conferences and iBooks to organise and present PDF tours of homes for clients to review.

To access customer information on iPad, the GoodLife Team uses a customised real estate CRM tool based on Salesforce.com. “We’re able to manage our entire database of clients,” says Garry. “I can schedule appointments and manage all my relationships and transactions, all within iPad.”

The Evernote app lets sales staff and potential buyers take notes, add photos and even record audio for a complete customer snapshot or property profile. And with apps like DocuSign and iAnnotate PDF, GoodLife agents can use their iPads to capture signatures and email offers on the spot.

“DocuSign enables my sales team to write contracts wherever they are on iPad,” Krisstina says. “We get our contracts over first, negotiate them, get them back and deliver the service to our customers right there.”

This paperless system saves not just trees, but time. A lot of time. “On average, being paperless saves us three hours per transaction,” Garry says. “In three hours, I can meet four other clients. That’s 750 hours we’re saving this year alone. iPad lowers our costs across the board, and increases our profitability.”

These apps provide the kind of sophisticated backend capabilities that - until iPad - few small businesses were able to afford. “iPad has enabled us to function like a big business,” Krisstina says. “There's an app to solve every problem.”

The Keys to the Good Life

In a business where timing can make or break a deal, iPad gives the GoodLife Team a definite edge over their non-wired, non-mobile competitors. “iPad is a complete competitive advantage that enables us to do business more effectively,” Krisstina says. “Real estate isn’t done in an office. Real estate is done out in the field. And iPad is there through every part of the transaction.”

But iPad gives the GoodLife Team more than just speed and efficiency: it delivers an integrated, high-quality client experience that helps customers find their own “good life”.

“Buying a house should be fun,” Garry reflects. “At the same time, it’s an extremely serious and important decision. They’re searching for a home to raise their families in, or start a life with somebody in or that they’ll end up retiring in. Using iPad, we can capture and enhance fun and excitement and celebration. It is a great experience for them.”

Company Snapshot

  • Boutique estate agency
  • Founded 2007 in Austin, Texas
  • 25 employees, 250 transactions per year
  • 2010 Inman Innovator Award winner for “Most Innovative Brokerage”
  • www.goodlifeteam.com

“Real estate isn’t done in an office. Real estate is done out in the field. And iPad is there through every part of the transaction.”

Krisstina Wise, CEO, the GoodLife Team


“iPad has enabled us to function like a big business. There's an app to solve every problem.”

Krisstina Wise, CEO, the GoodLife Team


“iPad really draws customers into the experience of buying a house.”

Garry Wise, Chief Sales Officer, the GoodLife Team


“On average, being paperless saves us three hours per transaction. In three hours, I can meet four other clients. That’s 750 hours we’re saving this year alone. iPad lowers our costs across the board, and increases our profitability.”

Garry Wise, Chief Sales Officer, the GoodLife Team