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SMS Promotion. Official Rules.

1.  NO PURCHASE NECESSARY.

2.  Promotion. The SMS promotion (the “Promotion”), sponsored by iTunes S.à.r.l. (“Sponsor”), is a promotion running from September 8th, 2007, at 00:01 am to September 28th, 2007, at 23:59 pm (“Promotion Period”) in which entrants will be eligible to claim one (1) song code that will entitle the holder to download one (1) song from the iTunes Store for the UK, subject to the iTunes Store’s Terms of Service (available at http://www.apple.com/legal/itunes/uk/service.html) and Terms and Conditions for Gift Certificates, iTunes Cards, Song Codes and Monthly Gifts (available at http://www.apple.com/legal/itunes/uk/gifts.html), free of charge (retail value of each song: either £0.79 or £0.99) (“Song Code”). The expiration date of each Song Code received via this Promotion is September 30th, 2007.

3.  How to Enter. Send a text message with the word “ROCK” or “POP” or “LIVE” or “ITUNES” to the short code 85100 via a wireless device capable of two way text messaging (“Entry”). Once Sponsor has received the Entry, Sponsor shall send a text message to entrant confirming the Entry and providing a Song Code. Only Entries received by Sponsor during the Promotion Period will be accepted. Only one Song Code obtained via the Promotion shall be valid per iTunes Store account. Only one entry is permitted per mobile number.

4.  Important Notice for Text Messaging. Your mobile service provider may charge you for each text message you send and receive according to its standard text messaging rates. Please consult your mobile service provider regarding their pricing plans. You must be a mobile service subscriber with text messaging service, using a participating service provider in order to enter via this method. Not all mobile phone providers carry the necessary service to participate. Check your phone capabilities for specific text messaging instructions.

5.  Eligibility. Entries are limited to individual consumers only; commercial enterprises and business entities are not eligible. Directors, officers, employees, contractors and agents of Sponsor, its subsidiaries, affiliates, resellers, or advertising or promotional agencies and members of their immediate families (defined as children, parents, siblings or spouses) are not eligible to participate in the Promotion.

6.  Entries via Text Messaging. The authorised account holder of the mobile telephone number associated with the Entry will be deemed to be the entrant. The “authorised account holder” is the natural person assigned to a mobile telephone number by a wireless service provider. The use of any automated launching or entry software or any other mechanical or electronic means that permits the entrant to automatically enter repeatedly is prohibited. Mechanically generated entries will be discarded and may result in total and permanent disqualification from the Promotion.

7.  Notification. Sponsor will notify Entrants of a Song Code via SMS using the telephone number associated with the Entry. Sponsor is not responsible for any delay or failure to receive notification for any reason, including inactive telephone accounts, technical difficulties associated therewith, or any Entrant’s failure to adequately monitor any telephone number.

8.  Conditions of Participation. By submitting an Entry for this Promotion, you agree to abide by these rules and any decision Sponsor makes regarding this Promotion. Sponsor reserves the right to disqualify Entrants from the Promotion, and any future contest or other promotion conducted by Sponsor, and to take such other action as may be appropriate, against any Entrant or winner who, in Sponsor’s reasonable suspicion, tampers with the entry process, intentionally submits mechanical entries, violates these rules, or acts in an unsportsmanlike or disruptive manner.

9.  Disclaimer and Limitation of Liability. SPONSOR MAKES AND GIVES NO REPRESENTATIONS, CONDITIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, REGARDING THE PROMOTION OR ANY ENTRANT’S PARTICIPATION IN THE PROMOTION. SPONSOR SHALL NOT BE RESPONSIBLE OR LIABLE FOR ANY LOSS, DAMAGE, COST OR INJURY THAT ARISES FROM, ANY OCCURRENCE, EVENT OR CONDITION OUTSIDE SPONSOR’S REASONABLE CONTROL THAT MAY AFFECT THE PROMOTION OR CAUSE THE PROMOTION TO BE DISRUPTED, SUSPENDED OR CORRUPTED, INCLUDING: (I) LATE, LOST, DELAYED, DAMAGED, MISDIRECTED, INCOMPLETE OR UNINTELLIGIBLE ENTRIES; (II) TELEPHONE, ELECTRONIC, HARDWARE OR SOFTWARE PROGRAM, NETWORK, INTERNET OR COMPUTER MALFUNCTIONS, FAILURES, VIRUSES OR DIFFICULTIES OF ANY KIND; AND (III) FAILED, INCOMPLETE, GARBLED OR DELAYED COMPUTER OR TELEPHONE TRANSMISSIONS. SPONSOR RESERVES THE RIGHT, IN ITS SOLE DISCRETION AND WITHOUT PRIOR NOTICE, TO SUSPEND OR CANCEL THE PROMOTION OR ALTER THE RULES IF AT ANY TIME A COMPUTER VIRUS, TECHNICAL PROBLEM, OR OTHER UNFORESEEABLE OCCURRENCE, EVENT OR CONDITION ALTERS OR CORRUPTS THE ADMINISTRATION OF THE PROMOTION.

10.  Release. BY ENTERING THE PROMOTION, EACH ENTRANT RELEASES AND AGREES TO HOLD HARMLESS SPONSOR AND ITS PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES AND AGENTS FROM ANY LIABILITY WHATSOEVER FOR ANY CLAIMS, COSTS, LOSSES OR DAMAGES OF ANY KIND (INCLUDING, WITHOUT LIMITATION, THOSE RELATED TO PERSONAL INJURY, DEATH, DAMAGE TO PROPERTY, INFRINGEMENT OF PROPRIETARY RIGHTS, RIGHTS OF PUBLICITY OR PRIVACY OR DEFAMATION), ARISING OUT OF OR IN CONNECTION WITH: (I) ENTERING THE PROMOTION; (II) ACCEPTANCE OR USE OF ANY PRIZE; OR (III) OTHERWISE ARISING OUT OF OR RELATING TO THE PROMOTION.

11.  Privacy and Use of Promotion Information. Any personal information received by Sponsor in connection with this Promotion will be used solely in accordance with Sponsor’s privacy policy, which can be found at http://www.apple.com/uk/legal/privacy. You may easily change contact preferences by going to http://www.apple.com/contact/myinfo.

12.  Governing Law. These Official Rules and this Promotion are governed by and controlled by laws of England & Wales. This Promotion is subject to all applicable laws. Void where prohibited. 13.  Sponsor. The sponsor of this Promotion is iTunes S.à.r.l., located at 8 rue Heinrich Heine, L-1720 Luxembourg. All questions regarding this Promotion should be directed by email to SMS Promotion, iTunes S.à.r.l., 8 rue Heinrich Heine, L-1720 Luxembourg.