Apple Products and Consumer Law in the United Kingdom

Under consumer law in the UK, consumers are entitled to a free of charge repair or replacement, discount or refund by the seller, of defective goods or goods which do not conform with the contract of sale. For goods purchased in England or Wales, these rights expire six years from delivery of the goods and for goods purchased in Scotland, these rights expire five years from delivery of the goods.

When you purchase Apple hardware products, you will also receive coverage from the Apple One-Year Limited Warranty. This coverage operates alongside and in addition to your statutory rights under UK consumer law. You can also obtain additional benefits by purchasing the optional AppleCare Protection Plan or AppleCare+.1

Should your product be defective or if it does not conform with the contract of sale, you can choose to make a claim under UK consumer law, the Apple One-Year Limited Warranty or the optional AppleCare Protection Plan or AppleCare+ (whichever is applicable).

Non–Apple branded products purchased from Apple are also eligible for coverage under UK consumer law, but these are not covered by the Apple One-Year Limited Warranty, the AppleCare Protection Plan or AppleCare+.

Summary of Consumer Law, the Apple One-Year Limited Warranty, the AppleCare Protection Plan and AppleCare+.

  Consumer Law in the United Kingdom Apple One-Year Limited Warranty AppleCare Protection Plan or AppleCare+
Claim period England and Wales: 6 years from date of delivery
Scotland: 5 years from date of delivery
1 year from date of purchase Up to 3 years from date of purchase for Mac or Apple display,
Up to 2 years from date of purchase for Apple TV, iPad, iPhone or iPod
Cost of coverage Statutory rights at no additional cost Included at no additional cost Available for additional cost
How to make a claim Call or visit your seller3 Call Apple support2 or visit an Apple Retail Store or Apple-Authorized Service Provider Call Apple support2 or visit an Apple Retail Store or Apple-Authorized Service Provider
Included repair or replacement options Contact the seller for details Carry-in or postal service4 Carry-in or postal service for all devices; express replacement service for iPad and iPhone; or onsite service for desktop computers4
AppleCare+ is an insurance product which provides up to two incidents of accidental damage coverage for iPad, iPhone, iPod touch or iPod classic, each subject to an excess fee.
Repair or replacement outside country of purchase Contact the seller for details Yes5 Yes5
Telephone technical support6 Contact the seller for details 90 days from date of purchase Up to 3 years from date of purchase for Mac or Apple display
Up to 2 years from date of purchase for Apple TV, iPad, iPhone or iPod

The above summary is subject to the full terms and conditions applicable to the Apple One-Year Limited Warranty, AppleCare Protection Plan and AppleCare+. Copies of those respective terms and conditions are available at http://www.apple.com/legal/warranty/ and http://www.apple.com/legal/applecare/.

This page has been prepared by Apple and its contents are not endorsed by any third party.

  1. AppleCare+ is an optional insurance product covering the risk of accidental damage to your iPad, iPhone or iPod, battery depletion and the need for technical assistance.
  2. Apple support: (44) 0844 209 0611.
  3. Consumers who purchased Apple-branded or non-Apple-branded products at an Apple Retail Store or the Apple Online Store may be able to claim against Apple. Apple contact details are available here.
  4. Availability of each option depends on the country in which service is requested and the location of an Apple Authorized Service Provider. Apple may also request that the customer replace components with readily installable parts.
  5. Apple may restrict service for iPad and iPhone to the EEA and Switzerland.
  6. Telephone technical support includes assistance with installation, assembly, basic configuration, and software related issues.

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Summary of Consumer Law in the United Kingdom

Your consumer rights for goods purchased in the United Kingdom operate alongside, and in addition to, your rights under the Apple One-Year Limited Warranty and the optional AppleCare Protection Plan or AppleCare+.

Under UK consumer law, consumers may choose to have defective goods or goods which do not conform with the contract sale either repaired or replaced free of charge. If a repair or replacement is not possible, would impose a disproportionate burden on the seller, or could not be performed in a reasonable time and without significant inconvenience to the consumer, the consumer may choose either to have the price reduced or to withdraw from the contract by returning the product in exchange for a full refund. A consumer is also entitled to withdraw from the contract by returning the product in exchange for a full refund if the consumer rejects the goods within a reasonable period of time. The primary responsibility to provide a remedy is on the seller, which would be Apple if the goods were purchased from the Apple Online Store or an Apple Retail Store. If the goods were purchased from a third party reseller of Apple products, the primary responsibility to provide a remedy will lie with the reseller. For goods purchased in England or Wales, these rights expire six years from delivery of the goods. For goods purchased in Scotland, these rights expire five years from delivery of the goods. A claim under UK consumer law may be made subject to the defect being present at the time of purchase.

Any defect or non-conformity of goods with the contract which becomes apparent within 6 months of delivery are presumed to have existed at the time of delivery. After the expiry of this 6 month period, the burden to prove that the defect or non-conformity of goods with the contract existed on delivery generally shifts to the consumer.

UK consumer law automatically introduces the following terms into any contract of sale for goods and/or services to consumers:

Terms in relation to goods Terms in relation to services
The goods will match the description given of them. The services will be provided with due care and skill.
The goods will be of satisfactory quality. The services will be fit for a particular purpose.
The goods will be reasonably fit for any particular purpose that was made known to the retailer (unless the retailer disputed their appropriateness for that purpose at the time) The services will be provided within a reasonable time.

For additional information on consumer law, please visit the European Consumer Centre website at http://ec.europa.eu/consumers/ecc/index_en.htm