The Mac is designed to provide the best computer experience you can have. Everything just works. And everything works together. That’s because Apple makes both the hardware and the software. So whether you’re accessing a Wi-Fi network or organising your photos by faces or video chatting with friends, it’s all amazingly simple. And that’s just the beginning. Here are a few more reasons why so many people choose a Mac.
It’s better at the things you do every day.
You can do amazing stuff right out of the box.
It’s a high-performance computer for everyone.
Apple supports you and your Mac.A Mac is better at the things you do every day.
The things you do most often on a computer, like browsing the web, checking email and working with Microsoft Office files, are some of the things the Mac does best.
The first time you use a Mac, you’ll quickly discover the benefits of a single company making the hardware, software and operating system. Take the Multi-Touch trackpad on the MacBook Pro. Mac OS X Leopard enables trackpad gestures, so you can interact more easily with your photos, documents and the web. Zoom in or out on images with a pinch. Scroll up and down a page with a flick. Or flip through your web bookmarks like you’re turning the pages in a book.
A Mac also has Wi-Fi technology built in1 and can join wireless networks (even Windows networks) in a few clicks. Just select your network, enter a password if necessary and you’re connected. There’s no configuration process or complicated setup. Like a lot of things, the Mac does it all for you.
A Mac is great at day-to-day things, too. It comes loaded with all the essentials for email, calendar, contacts, browsing the Internet and much more. And since these applications are all made by Apple, they all work together seamlessly. The Mac can also open Microsoft Office applications such as Word and Excel, and even run Windows — so it’s compatible with the PC world.2 With one exception: It doesn’t get PC viruses. Learn more about compatibility and the Mac
How it’s better.
From managing your life to managing your files, everything gets simpler. See the gallery
On a Mac you can do amazing things with photos, movies and music.
Take home a Mac, and right away you can start doing cool stuff with iPhoto, iMovie and GarageBand. They’re part of iLife ’09. And they’re included with every new Mac.
All part of every new Mac. Learn more
Innovation is everywhere on the Mac. Starting with how you manage your photos. iPhoto features facial recognition that lets you organise your entire photo library by the people in the pictures. So when you need to find a particular photo of a friend, the hard work is already done for you. It’s incredibly advanced technology, but a Mac makes it simple.
Or how about finally making use of all your video clips? With iMovie, it’s easy. In fact, you can put together a great-looking movie in minutes (literally). And you can give your finished video some professional polish. Add Hollywood-quality animated titles or stabilise your shaky video in just a few clicks.
A Mac can also teach you how to play guitar or piano. Just open GarageBand and you’ve got video music instruction right on your Mac. When you’re ready to take it a bit further, you can download Artist Lessons and learn to play hit songs from the musicians who made them famous.3 And then jam right along with them. Learn more about iLife ’09
Photos, movies and music.
Organise your pictures by people. Make a video in minutes. Learn to play a song. See the gallery
On a Mac, advanced technologies come standard.
Why Mac? Intel multicore processors. Engineering innovations years ahead of their time. And an operating system tailor-made to get the most from it all. That’s why Mac.
The Mac is loaded with high-performance technologies. Intel multicore processors are standard, so applications fly. Powerful NVIDIA graphics bring the latest 3D games to life. And fast Wi-Fi, an iSight camera, Bluetooth and so many other features are all built in.
The innovations also extend to features you might not expect. Like the battery. The MacBook Pro includes a breakthrough battery that can run for up to 7 hours (8 hours on the 17-inch MacBook Pro) and a charging system that helps the battery last for years.4 The precision aluminium unibody enclosure is another engineering marvel. It allows the MacBook Pro to be thin, light and still incredibly durable. And its Multi-Touch trackpad is a single sheet of smooth glass, allowing for more room for fingers to move. Even the power cord is smartly designed. It attaches with a magnet, so if someone should accidentally trip on it, the cord just pulls away, leaving the MacBook Pro safe.
And, of course, only a Mac comes with Mac OS X Leopard, an operating system custom-designed for the advanced technology inside. Mac OS X has a rock-solid UNIX foundation that makes it secure and reliable, as well as an elegantly designed interface that makes it easy to learn and use. Learn more about Mac OS X
Years ahead of its time.
Innovative technology and precision engineering in every detail are what a Mac is all about. See the gallery
It’s like having your own team of experts.
Every new Mac comes with professional advice, award-winning service and support and a world of online resources. And that’s one more big reason you’ll love a Mac.
Support from AppleCare.
A Mac includes 90 days of free telephone technical support and a one-year limited warranty. If you purchase the AppleCare Protection Plan, you can extend that coverage to three years from the original purchase date of your Mac.
Support from the Apple Retail Store.
You can always get expert advice at the Genius Bar in any Apple Retail Store. And even better, when you buy a new Mac directly from Apple you can sign up for One to One. A personal trainer will get you set up, teach you the basics in face-to-face sessions and help you with your own projects.
Online tutorials at Apple.com.
You can find everything you need to know about a Mac online at Apple.com. Watch video tutorials on iPhoto, iMovie, GarageBand, Mac OS X, accessing Wi-Fi networks and more. Learn great Mac tricks and tips. And find out how to get the most out of your Mac.
- Based on an IEEE 802.11n draft specification. Wireless Internet access requires a base station or other wireless access point and Internet access; fees may apply. Some ISPs are not currently compatible with AirPort.
- Microsoft Office and Windows are sold separately.
- GarageBand Artist Lessons are sold separately.
- 13-inch MacBook Pro testing conducted by Apple in May 2009 using preproduction 2.53GHz Intel Core 2 Duo-based MacBook Pro units. 15-inch MacBook Pro testing conducted by Apple in May 2009 using preproduction 2.8GHz Intel Core 2 Duo-based MacBook Pro units with a Better Battery Life setting. 17-inch MacBook Pro testing conducted by Apple in May 2009 using preproduction 2.8GHz Intel Core 2 Duo-based MacBook Pro units with a Better Battery Life setting. Battery life depends on configuration and use. See www.apple.com/uk/batteries for more information. The wireless productivity test measures battery life by wirelessly browsing various websites and editing text in a word processing document with display brightness set to 50%.
