Profiles Archive

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Pro / Design

Fragments of Imagination
Fragments of Imagination
Interactive agency Hi-ReS! creates intriguingly imperfect digital worlds. Read More
Blurring Boundaries
Blurring Boundaries
Leeds-based multimedia agency ripe use Apple technology to produce integrated campaigns spanning a startlingly diverse range of media. Read More
How He Rolls
How He Rolls
At his design firm JamFactory, Bristol-based designer/skater Gavin Strange pushes his MacBook Pro through an inspired run of acclaimed product design. Read More
 
Art of Code
Art of Code
The team at Trafik create unique software applications to help realise their graphic design visions. Read More
Rising Star
Rising Star
Mexico City architect Michel Rojkind is earning international attention for his organic forms and Modernist flair. Read More
Visual Versions
Visual Versions
Grammy nominees Neil Ashby and Matthew Curry remix The Beatles’ classic “Revolver” cover to give visual expression to Thievery Corporation’s Versions. Read More
 
Remixing Reality
Remixing Reality
Blending architecture, graphic design, film and animation, multimedia studio Tronic dissolves the lines between digital creations and the real world. Read More
Seeing Music
Seeing Music
Airside was born in 1998 when three London-based freelancers who shared a studio space joined forces. Read More
Everything Everywhere
Everything Everywhere
Universal Everything is a virtual, multidisciplinary studio led by Matt Pyke from his home in Sheffield. Read More
 
Multinational Multimedia
Multinational Multimedia
2x4 started as a traditional design studio but has evolved to create everything from motion graphics to environmental design. Read More
MTV Makes Me Wanna Use Mac
MTV Makes Me Wanna Use Mac
Cristian Jofre is the creative director of MTV Networks International. He’s an ideas man, obsessed with turning abstract notions into reality. Read More
Pushing Creative Boundaries at WCRS
Pushing Creative Boundaries at WCRS
Two of the advertising industry’s most creative practitioners, Luke Williamson and Yan Elliot, are using the Mac to push the boundaries at WCRS. Read More
 
Perfect Proofing
Perfect Proofing
Photographic retouchers taylorjames had their prayers answered by a Mac-based workflow based around DALiM DiALOGUE. Read More
Mac Shows True Colours
Mac Shows True Colours
Whether you buy your copy of Reader’s Digest in Basingstoke or Bangalore, the colour balance of the images remain constant. And it’s all thanks to ColorSync. Read More
Apple/Extensis Solution Serves Up Results
Apple/Extensis Solution Serves Up Results
An Xserve running Extensis Portfolio Server has revolutionised the way DisplayPlan manage their archive of digital visual assets. Read More
 
Prepress Giants Streamline PDF Workflow
Prepress Giants Streamline PDF Workflow
“Since we’ve been running Enfocus PitStop Server with a dual processor Xserve, we’ve increased our productivity threefold”. Read More
Generation X
Generation X
With an impressive roster of clients, ranging from Time magazine to Peugeot, Richard May is spearheading a new generation of British mixed media illustrators. Read More
 

Pro / Music

Reviving Recoil
Reviving Recoil
For his latest project, former Depeche Mode keyboard player Alan Wilder remixes blues vocals with electronic music using Apple’s Logic Pro. Read More
Mechanised Mischief
Mechanised Mischief
Technical director Alan Pollard helps Björk rock her Volta tour with live performance over digital tracks mixed on Macs with Logic Pro. Read More
In Tune With the Times
In Tune With the Times
Indie rock wunderkind Sam Duckworth, aka Get Cape. Wear Cape. Fly, relies on the Mac and Logic Pro to help him fulfil his musical vision. Read More
 
Pushing the Possibilities
Pushing the Possibilities
The record-breaking Belfast boys reveal how the Mac and Logic are pushing their creativity to new heights. Read More
The Logic Behind Lily
The Logic Behind Lily
Future Cut Productions rely on the Mac and Logic Pro to help them write and produce platinum-selling hits for the likes of Lily Allen. Read More
One Man, One Instrument
One Man, One Instrument
“Recently I realised I hadn’t lost my love of music — I just needed to start making it for myself again”, explains keyboardist and Mac afficionado Roger O’Donnell. Read More
 
Binary Universe
Binary Universe
To BT, it’s all ones and zeros. For his latest release, “This Binary Universe”, the virtuoso sound artist fuses music and motion to create a new form of digital art. Read More
Controlled Collisions
Controlled Collisions
Jamie Lidell is a soul singer, a beatboxer, an electronic music producer on the cutting edge. And he brings it all together on his Mac. Read More
Acoustic Architecture
Acoustic Architecture
Performance architect Christopher Janney uses the Mac to create exhibitions and events based on acoustic architecture and physical sound. Read More
 
Crossfade into the Digital Domain
Crossfade into the Digital Domain
His instruments used to be some vinyl and a couple of decks. Now with a Mac in his toolkit, Sasha has practically reinvented his art. Read More
Renaissance Man
Renaissance Man
Apple technology is helping composer Daniel Pemberton realise his dream of a world where creativity is freely available to all. Read More
Valhalla for the Human Ear
Valhalla for the Human Ear
Walk into the Sonic Laboratory, the concert hall at Belfast’s Sonic Arts Research Centre, and you enter a temple of audio delights. Read More
 
The Power of Three
The Power of Three
Keane reinvented itself — with a little help from Logic Pro — as a trio and went on to sell millions of copies of its debut album. Read More
Logic Brings Wild to Life
Logic Brings Wild to Life
Thomas Bärtschi uses Logic to create soundscapes that can be deployed across multiple media and multiple platforms. Read More
The Future Tastes Delicious
The Future Tastes Delicious
“The G5 is the best, fastest and most able computer when it comes to handling audio”, says director Ed Moris. Read More
 

Pro / Photo

Perpetual Motion
Perpetual Motion
Award-winning photojournalist and ultra-mobile Mac user Edmond Terakopian documents the human condition with unique tenderness. Read More
The Mountain Is My Studio
“The Mountain Is My Studio”
Skiing and snowboarding photographer Richard Walch makes his craft look remarkably easy. But the truth is very different. Read More
Eye of the Storm
Eye of the Storm
Renowned photographer Mick Rock, best known for his seminal work in the 1970s, has installed Aperture at the heart of his digital workflow. Read More
 
Feeding the Beast
Feeding the Beast
The 24-hour global media has an insatiable appetite for celebrity. Just ask red carpet photographer Robert Leslie. Read More
Capturing Controversy
Capturing Controversy
An uncompromising approach to his craft has resulted in Andy Earl capturing some of the most iconic — and controversial — images of the past 25 years. Read More
Close Control with Aperture
Close Control with Aperture
High-end sports and fashion photographer Mark Newton uses Aperture to achieve everything he has previously achieved with film — and more. Read More
 
Window on a Wild World
Window on a Wild World
Award-winning photographer Colin Prior uses Aperture to help him capture some of the world’s most remote places. Read More
Photography Finds a Voice
Photography Finds a Voice
Magnum in Motion remixes photography with video, text, music, narration and animation to create gripping pictorial essays. Read More
Shooting for Perfection
Shooting for Perfection
Christian Popkes is a perfectionist who adopts a holistic approach to photography, which is why he uses Apple’s Aperture software. Read More
 
Capturing the Beautiful Game
Capturing the Beautiful Game
In a unique assignment, London-based photographer and Aperture devotee Levon Biss visited 26 countries to capture the global reach of football. Read More
Breaking Away
Breaking Away
With the help of Aperture, veteran photographer Graham Watson captures the passion of the Tour de France. Read More
Mac-Powered Photography
Talent, Humanity and a Zest for...
World famous photographer Yann Arthus-Bertrand relies on Aperture to drive his digital workflow. Read More
 

Pro / Science

Cluster Speeds Gene Research
Cluster Speeds Gene Research
The University Hospital, Nottingham, has invested in a five-node Apple Workgroup Cluster to carry out the analytical study of DNA and proteins. Read More
 

Pro / Video

Eugene Riecansky: Stepping up to HD
Stepping up to HD
Currently one of the hottest names in video production, Eugene Riecansky made the leap to HD when he created a stunning video for Madonna's Get Together single. Read More
Recording History
Recording History
The world's most famous recording studio is the setting for this intimate music series, built using Final Cut Studio. Read More
The Power of Song
The Power of Song
Apple’s Final Cut Studio empowered two independent British filmmakers to create We Are Together, a feature-length documentary about children, music and HIV. Read More
 
Second Youth
Second Youth
After a ten-year hiatus, director Francis Ford Coppola returns with a new kind of film — edited by long-time collaborator Walter Murch. Read More
Super Screens
Super Screens
For video-forward musical artists XL Video comes up big, delivering super-sized effects for concerts worldwide. Read More
Joined-up Thinking
Joined-up Thinking
Situated at the heart of London’s video community in Soho, UNIT is a Final Cut Studio-based post house that is punching above its weight. Read More
 
In With the New
In With the New
ITV Productions cuts its flagship drama series, Heartbeat and The Royal, using five Final Cut Pro editing rooms linked via an Xsan storage area network. Read More
Documenting Courage
Documenting Courage
Filmmaker Martyn Hollingworth took a Mac-based edit suite on the road to capture cancer sufferer Jane Tomlinson’s epic trans-America cycle ride. Read More
Cold Fusion
Cold Fusion
At D-Fuse, concept rules. Uprooting convention, the London-based studio mixes motion and still imagery, music and video to form a new kind of expression. Read More
 
Hybrid Hi-Fi
Hybrid Hi-Fi
W+K Tokyo Lab fuses music, video and animation to create an aesthetic experience that pulsates with the rhythm and colour of Tokyo. Read More
One-Man Huricane
One-Man Huricane
This “blue sky thinker” uses the Mac to blur the lines between art and journalism, between production and post-production, and between the present and the future. Read More
Let There Be Light
Let There Be Light
With “77 Million Paintings”, legendary musician and producer Brian Eno explores the aesthetic possibilities of light and generative software. Read More
 
Sound of Light
Sound of Light
Blending images, video, animation and music, Takagi Masakatsu’s art knows no aesthetic borders. Read More
Chronicling Endurance in High Def
Chronicling Endurance in High Def
London-based production company BHP Sport captured the 2006 Land Rover G4 Challenge using XDCAM HD camcorders and Final Cut Pro. Read More
Macs Keep Wasps Buzzing
Macs Keep Wasps Buzzing
London Wasps rugby club has been using an innovative Mac-only sports analysis system, called SportsCode, to help improve team and player performance. Read More
 
A Match Made in Heaven
A Match Made in Heaven
Top wedding videographer Graham Mew uses Apple technology to help couples preserve memories of their special day. Read More
Mac Lab Drives Commercial Success
Mac Lab Drives Commercial Success
The UK’s largest advertising agency, Abbott Mead Vickers (AMV · BBDO), has built a state-of-the-art in-house production facility based around Apple technology. Read More
The Light Fantastic
The Light Fantastic
Vince Foster is one of the biggest names in the lighting industry, but these days his job stretches beyond lighting design and into the realm of computer graphics. Read More
 
Full on Final Cut
When budgets were cut for the second series of the BBC’s Full on Food, the show’s production team turned to Apple technology. Read More
Ice Cool Under Pressure
The team received the bulk of the footage just 24 hours before the launch of a crucial promo for a high-profile client. “The technology was fantastic”, says Ade Thomas. Read More
Pushing Broadcasting to the Limit
The UK coverage of the 2005 Tour de France was created using a non-linear workflow based on Apple’s Final Cut Pro and Xsan. Read More
 
Xsan Drives 24-Hour News Station
Poland’s first 24-hour news channel, TVN 24, is home to Europe’s largest Mac-based broadcast installation. Read More
Preserving Greatness
“Integrating QuickTime Pro with AppleScript has allowed us to build a full-service video production pipeline” — Chris Thorpe. Read More
“Final Cut Pro Has Changed our Lives”
“It’s always been a dream of ours to work from home and FCP has given us the means to do it”, says John Thornicroft. Read More
 
A Final Cut Odyssey
A Final Cut Odyssey
“Pulse: A Stomp Odyssey” was the first large-format movie to be edited entirely with Apple’s Final Cut Pro. Read More
 
 
 

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