• 2.0 out of 5 stars

    Disappointing in the long term

    • Written by from Wattisfield

    The fold back lid is a good idea since it switches the iPad on and off. But the case is not comfortable to hold one-handed. The folded back lid unbalances the iPad. It also picks up dust as the felt is exposed to whatever the device is laid on. On the plus side, it had (repeat had) a quality feel. The case seemed well made and was fine for the first few months, but is now falling apart. As time has gone on it has got looser and looser. The frame around the screen is now splitting from the base. The lid switches can no longer be guaranteed unless the iPad is left lying flat. The iPad is now falling out of the case all the time. I need to replace the case. It won't be with the official Apple one - especially at the price.

    1 of 1 people found this useful

  • 5.0 out of 5 stars


    • Written by from Leicester

    Although it may not be as stylish as other cases, it does an amazing job. I've had my case for over 1 year now and my iPad has not got a single scratch. It fits very well and provides a great amount of protection inside and out due to the soft fabric lining on the inside. Although it's quite expensive, it's worth it in the long run as you wont need to ever replace the case. Highly recommend!

  • 1.0 out of 5 stars

    Useless, fell appart.

    • Written by from Rotherham

    For a £39 case it dosn't last very long and you can tell its been cheaply made. just baught a £3 case and it feels like a propper case.

    5 of 7 people found this useful

  • 1.0 out of 5 stars

    Smart case for iPad mini

    • Written by from hereford

    Disappointing, spent a lot of money on my case, 18months, edges are coming away from the iPad and it falls out��

    8 of 9 people found this useful

  • 1.0 out of 5 stars

    Does not last

    • Written by from Altrincham

    I loved it when I got it, but two years on, it is literally falling apart at the seams. I don't even use the iPad all day, this is not customer damage or reasonable wear and tear, this is shoddy goods. For the price I paid from the apple shop I expected a lot better. It is now worse than useless. Very, very disappointed. If you read this Apple, you have my email address feel free to contact me.

    9 of 10 people found this useful

  • 1.0 out of 5 stars

    Shoddy goods

    • Written by from Glasgow

    After 1 year of use the case started to lose its colour, stretched and the iPad popped out a few times but now, 2 years later, the whole thing has split at the seams. Not good for £40. Never will I buy another Apple case. I'll just go for the compatible cheaper options in future! Wish I could post the photos of damage!

    4 of 5 people found this useful

  • 1.0 out of 5 stars

    Shoddy piece of kit

    • Written by from Dun laoghaire

    This outrageously priced cover would be bad value at at a fifth of the price. It has stretched so much that it is no longer usable. Yes, I have had it for over a year, but from Apple I would have expected durability. This product makes a nonsense of the famed Apple brand value of quality. Wake up Apple - your reputation for quality is only as strong as its weakest link and you have certainly taken the eye off the ball with these cheaply made covers. I am now wondering what other short cuts you are taking! Caveat emptor.

    6 of 6 people found this useful

  • 2.0 out of 5 stars

    Not long lasting

    • Written by from Warwick

    Bought this Smart Cover for my I pad retina display from Apple in July 2013, was very happy with it until the edges started coming apart and the I pad would no longer stay in place. Very disappointed as thought I was doing the right thing investing in a Apple product

    5 of 6 people found this useful

  • 5.0 out of 5 stars

    iPad 2 smart case

    • Written by from ardnacrusha

    Best case ever! Very easy to clean after little kids sticky fingers and throwing about, a wipe with a damp cloth and its new again.

    1 of 4 people found this useful

  • 5.0 out of 5 stars

    Excellent all round protect better than leather by miles.

    • Written by from borehamwood

    This case is excellent as it gives all round protection and the cover part does not come away as the Smart Cover does which was very annoying. I love the polyurethane material as it always stays bright and cleanable. I think this is the main advantage over the leather cases by apple and I also find I get a better grip with this case. I am preferring not to upgrade my iPad now because Apple does not do a smart case in polyurethane for the ipad air2. It is also more affordable.

    0 of 2 people found this useful

  • 5.0 out of 5 stars

    Excellent Product

    • Written by from Coulsdon

    I have had my case for about three years and it still feels new. Very resilient and durable and when I buy my next ipad I will definitely buy exactly the same product again.

    0 of 2 people found this useful

  • 2.0 out of 5 stars

    It only lasted ten months

    • Written by from London

    I loved my case at first.
    Unfortunately it only lasted ten months. As it's quite expensive and there isn't much too it, I would have expected it to last longer. The seams all started to split apart. They are just joined with glue.

    6 of 6 people found this useful

  • 1.0 out of 5 stars

    Very poor quality - avoid!

    • Written by from Montrose

    I purchased my first case with my iPad 4 just over a year ago. Never a perfect fit, within a couple of months it stretched enough that the iPad would occasionally pop out of the case. I returned to the Apple Store where I bought both items and they replaced the case without question. Now, some eight months later, the seam along the bottom edge of my second case has split open.

    I am quite frankly appalled that such a product is sold by Apple who have a reputation for building quality products. I intend to return to the store again to complain about this.

    10 of 10 people found this useful

  • 2.0 out of 5 stars

    not so Smart case

    • Written by from LEEK

    Like others I bought the case with the ipad 3 as I thought the genuine all round case would be of higher quality than it has turned out to be. Mine has split at the to and bottom, the ipad is now not secure so I will go back to using a £3 one that I bought for my ipad 2 a year before that. It would be a nice gesture of apple to offer a discount or a trade in for us, but I'm sure this will not be seen as necessary. On a more positive note the current genuine leather case I have on my iPad Air is lasting very well as it is almost a year old now and has no sign of wear, it was flippin' expensive though for a case.

    7 of 8 people found this useful

  • 1.0 out of 5 stars


    • Written by from Exeter

    I am a dedicated Mac fan because of the excellent design and build quality. Sadly this case fails. It has split apart along the seam that joins the back to the front retaining edge. And this is not due to the iPad being removed all the time. It has been simply left in place. This issue has been noted by several other reviewers. Maybe the latest Air case is better, but the previous model is best avoided. Check the Air case reviews in a few months and this should reveal if the problem has been addressed. But for now - best look elsewhere.

    15 of 16 people found this useful

  • 2.0 out of 5 stars


    • Written by from HEMEL HEMPSTEAD

    Put up with this case for about a year before I replaced it. The iPad 4 is very loose in the case and often popped out at the corner. The bonding between the back and the front gave out and gradually split apart.
    Really disappointed especially from a company who have always had a reputation on good quality

    6 of 8 people found this useful

  • 1.0 out of 5 stars

    Not great

    • Written by from London

    I can't recommend this case. It's not comfortable to hold. The "stand" is unstable. It gets dirty very quickly and mine allowed grit to get inside and marked the back of my iPad. Then it fell part after 3 months.
    Look elsewhere.

    8 of 8 people found this useful

  • 1.0 out of 5 stars

    Totally rubbish

    • Written by from birmingham

    I have this case in red and it's totally rubbish, it has literally fallen apart and I've not had it that long. I would definitely not recommend anyone to buy this product. It is a total waste of money. I would have posted pictures of how it has fallen apart but there is no option to attach photos.

    11 of 11 people found this useful

  • 2.0 out of 5 stars


    • Written by from Dunfermline

    My iPad Smart Case is now coming apart at the edges and my iPad falls out! I have had it for a year and a half now but am disappointed to say the least because I specifically chose an Apple case, expecting it to last. I haven't been careless with the case or anything, it just fell apart.

    Another issue is that the "stand" does not give a stable base for the iPad when in the vertical position and even the slightest tap will knock it over. However, if used in the typing position it does work well.

    Improvements could also be made to the case to make it comfier to hold in your hands, as the edge of the case is actually quite sharp and digs in when you hold the iPad for any length of time.

    The case did fit well at first and I loved the all round protection it provides but when I paid £39 I expected better.

    5 of 5 people found this useful

  • 3.0 out of 5 stars

    Great Case........while it lasts

    • Written by from Bournemouth

    I have had this case for about a year and during that time it has been very effective at caring for my iPad.

    However, I have noticed that the edges can end up pressing into your finger skin if you are holding the iPad for some time; this has lead to some new callouses for me!

    Not withstanding that, the biggest failing for me is that the edges have now failed i.e. begun to come apart at the seams. It is for this reason that I only give this item 3 stars

    3 of 3 people found this useful