• 2.0 out of 5 stars

    Not long lasting

    • Written by from Warwick

    Bought this Smart Cover for my I pad retina display from Apple in July 2013, was very happy with it until the edges started coming apart and the I pad would no longer stay in place. Very disappointed as thought I was doing the right thing investing in a Apple product

    5 of 6 people found this useful

  • 2.0 out of 5 stars

    It only lasted ten months

    • Written by from London

    I loved my case at first.
    Unfortunately it only lasted ten months. As it's quite expensive and there isn't much too it, I would have expected it to last longer. The seams all started to split apart. They are just joined with glue.

    6 of 6 people found this useful

  • 2.0 out of 5 stars

    not so Smart case

    • Written by from LEEK

    Like others I bought the case with the ipad 3 as I thought the genuine all round case would be of higher quality than it has turned out to be. Mine has split at the to and bottom, the ipad is now not secure so I will go back to using a £3 one that I bought for my ipad 2 a year before that. It would be a nice gesture of apple to offer a discount or a trade in for us, but I'm sure this will not be seen as necessary. On a more positive note the current genuine leather case I have on my iPad Air is lasting very well as it is almost a year old now and has no sign of wear, it was flippin' expensive though for a case.

    7 of 8 people found this useful

  • 2.0 out of 5 stars


    • Written by from HEMEL HEMPSTEAD

    Put up with this case for about a year before I replaced it. The iPad 4 is very loose in the case and often popped out at the corner. The bonding between the back and the front gave out and gradually split apart.
    Really disappointed especially from a company who have always had a reputation on good quality

    6 of 8 people found this useful

  • 2.0 out of 5 stars


    • Written by from Dunfermline

    My iPad Smart Case is now coming apart at the edges and my iPad falls out! I have had it for a year and a half now but am disappointed to say the least because I specifically chose an Apple case, expecting it to last. I haven't been careless with the case or anything, it just fell apart.

    Another issue is that the "stand" does not give a stable base for the iPad when in the vertical position and even the slightest tap will knock it over. However, if used in the typing position it does work well.

    Improvements could also be made to the case to make it comfier to hold in your hands, as the edge of the case is actually quite sharp and digs in when you hold the iPad for any length of time.

    The case did fit well at first and I loved the all round protection it provides but when I paid £39 I expected better.

    5 of 5 people found this useful

  • 2.0 out of 5 stars

    Great for 11 months

    • Written by from Chislehurst

    Great case for the fourth gen iPad but after 11 months, the bottom of the case has split and no longer holds the iPad securely. £40 should last more than a year in my opinion as I now have to spend a decent amount of money on another case (not this one). Highly recommended whilst it worked though...

    5 of 5 people found this useful

  • 2.0 out of 5 stars

    Not Very Good!

    • Written by from Wigan

    This case fits the iPad good but it is loose round the left and right edges but it does it job like Apple says it protect the front and back of the iPad aswell as cleans the screen with the microfiber cloth on the inside screen cleaner. It also protects the back of ten iPad aswell as the volume buttons and the sleep/wake button. Not worth the £39.00 apple charge though

    4 of 4 people found this useful

  • 2.0 out of 5 stars

    Great at first......

    • Written by from CARDIFF

    Was pleased with this case when purchased 15 months ago. Although would mention that the fit was not always perfect. However it is now showing signs of wear. The case is coming apart on one side and the edge of the cover is now white all the way around. Looks terrible. At this price I would expect it to have lasted somewhat longer notwithstanding that it is in use for quite a few hours everyday!

    2 of 3 people found this useful

  • 2.0 out of 5 stars

    don't come unstuck

    • Written by from Canvey Island

    I bought this case originally when I purchased my ipad 3. After having it for 9 months the bottom part of the case began to come unstuck so I contacted apple to advise them where they quickly and promptly sent a replacement.

    After having the replacement just 6 months, this one has also began to come unstuck between the frame and lower part of the case.

    Very disappointed .....

    6 of 6 people found this useful

  • 2.0 out of 5 stars

    Just alright.

    • Written by from Enniskillen

    I bought the case as opposed to the cover because I didn't want to scratch the back of my retina iPad. Before the apple case I had a cheap £2 (fake black leather). To be honest there isn't much difference between it and the case.

    The one thing I do like about the case it that it's light. When travelling, the previous case was heavy. I like that this completely encases my iPad and is still slimline like an iPad should be.
    It feels safe, which a £400+ device should.

    Another thing I liked was you can get it engraved. Engrave your case and not your iPad. It's not so permanent.

    The one thing I don't like is the "stand". Very unstable upright and could be maybe 5-10 degrees higher when in the flatter position. Apple could give it some attention.

    The title summarises.

    4 of 4 people found this useful

  • 2.0 out of 5 stars

    Not very good fit

    • Written by from Normanton

    I just purchased one of these case for my ipad, but ended up taking it back. It doesn't fit very well at all. The case actually comes off on the long edges when in use. Unfortunately you cannot get around this as the front cover pulls it almost off when you put it behind to use the ipad. Not the quality I have come to expect from apple.
    Definitely stick with the normal Apple ipad cover. It's a lot better made and fits perfectly.

    6 of 6 people found this useful

  • 2.0 out of 5 stars

    Excellent cover but poor stand

    • Written by from Ewloe

    Does exactly what it says but is very 'wobbly' when using the stand; I take it a lot on planes and don't trust the stand not to fall over with the slightest bit of turbulence which could lead to the screen smashing. Shame really as it is a very good cover with a funky colour (I chose the red one; looks really good).

    9 of 12 people found this useful

  • 2.0 out of 5 stars

    Good all round apart from one issue...

    • Written by from Northampton

    There is nothing wrong with the case at all apart from one issue. The issue being the sharp, uncomfortable edges. The very edges of the iPad Smart Case are uncomfortable whilst holding and dig into your hands making it uncomfortable to hold for periods of time. It's like Apple thought of everything you would need from a case and got it right but then didn't design it with any ergonomics in mind! I love Apple products but would not have brought this case had I known the issue before buying one. Apple please just round off the edges!

    58 of 70 people found this useful

  • 2.0 out of 5 stars

    Looks great but won't stay closed.. . .

    • Written by

    The case looks stylish and fits perfectly onto the iPad.
    However there are 2 main problems:

    If you turn the case over when it's closed it flops open.
    Which is really annoying.. . . come on apple!!!

    It doesn’t always stay upright when you fold the case back to prop the iPad up.

    The above issues are a real shame as the dark grey cover looks great with a white iPad. I'm considering returning the product.

    I would look to an alternative supplier other than apple unless they can sort these issue.

    34 of 43 people found this useful

  • 2.0 out of 5 stars

    Poor Case

    • Written by from Solihull

    Being a genuine Apple product i was expecting good things from this case but no the design is very poor, the case does protect the Ipad and does fit well but if you planned on carrying your ipad in any kind of bag the protector will not work.

    Due to the design the cover does not stay closed hold the ipad vertically and the cover starts to open anything more than 90 degrees and the cover will open. Very poor design will be returning the case at the earliest possible time not fit for purpose considering the price!

    Please look elsewhere for a case if you plan on taking your ipad on any sort of journey!

    22 of 31 people found this useful

  • 2.0 out of 5 stars

    Basics good; Executed Poorly

    • Written by from Nottingham

    The concept is great, A smart cover with a back. It does the same features well. It protects the iPad and keeps it clean.

    My problem is that Apple's keen eye for detail seems to have slipped somewhat.

    The bonded edges between the back cover and the surround have visible fraying and discoloration along 90% of the edges. The holes for the camera, silence switch, headphone jack, dock and mic also have a discolored finish, and rough edges, which I can only think has come from a punch system used in manufacturing. They are minor details, but for the price and the brand?

    I would expect something for half the price from a third rate manufacturer.

    36 of 45 people found this useful