The future of television is here.
And that future is apps. Think about it. You already use apps to watch TV on your mobile devices and computers. With Apple TV, apps have liberated television, letting you choose precisely what and when you want to watch. Built on a powerful platform called tvOS, Apple TV lets you interact with your TV in completely new ways. Ask Siri to find just the film or TV programme you’re in the mood for. Or turn your living room into a games room, fitness studio or classroom. This is Apple TV. And this is where television is headed.