Apple TV

The future of television is here.

And that future is apps. Think about it. You already use apps to watch TV on your mobile devices and computers. With Apple TV, apps have liberated television, letting you choose precisely what and when you want to watch. Built on a powerful platform called tvOS, Apple TV lets you interact with your TV in completely new ways. Ask Siri to find just the film or TV programme you’re in the mood for. Or turn your living room into a games room, fitness studio or classroom. This is Apple TV. And this is where television is headed.


All the entertainment your TV can handle.

iTunes films and TV programmes. Netflix and BBC iPlayer. Live sport and news. And so much more. If it’s worth watching, there’s definitely an app for that.

See what’s on Apple TV

“What are some popular new releases?”

Games and More

Apps and games on TV. This is huge.

Think big, exciting games. Apps that let you redecorate your house or shop for a new one. Multi-person experiences that redefine family games night. There are thousands of apps already available on the App Store on Apple TV, and more are arriving all the time.

Learn more about the App Store on Apple TV

“Play Real Racing 3”

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With Apple TV and tvOS, a redesigned interface and the Siri Remote, there’s never been a better time to be a TV.

Redesigned Interface

A TV experience you’ve never experienced.

Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.

Learn more about
the Apple TV experience

“Show me top family films”

Siri Remote

Ask more of your television.

What’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like “Show me popular TV programmes.” Or “Show me boxing films.” Siri can also do more than find films and TV programmes. Ask Siri to play an album that’s just been released* or search the App Store for the best fitness apps. If you have HomeKit-enabled products, you can even ask Siri to dim the lights or adjust the thermostat.

Learn more about
the Apple TV experience
Game of Thrones - Season 6 is available on iTunes
Game of Thrones - Season 6 is available on iTunes

Touch Surface

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select and navigate your TV screen effortlessly.

Learn more about
the Apple TV experience
A Bigger Splash is available on iTunes

The latest updates, automatically installed.

Apple TV runs on a powerful operating system, tvOS. Whenever new features and functions are added, you can have them downloaded automatically. So your Apple TV keeps getting better and better.

See what’s new on Apple TV

Siri Remote with Touch surface, apps and games, and a completely immersive experience.