From the moment you pick up iPhone, iPad or iPod touch, you know how to use it. That’s because iOS was designed to be easy to understand. The simple-yet-beautiful Home screen invites you to discover each of the built-in apps. So straightaway, you’re browsing your favourite websites, capturing a few candid photos or texting your friends. And no matter what you’re doing or what app you’re using, everything feels easy, intuitive and even fun.
Because Apple makes both the hardware and the operating system for iPad, iPhone and iPod touch, everything is designed to work together. So apps take full advantage of hardware features such as the dual-core processor, accelerated graphics, wireless antennas and more. Multitasking is a perfect example. iOS 7 learns when you like to use your apps and updates the content in them at power-efficient times, like when your device is already in use and connected to Wi-Fi. So the content in your favourite apps stays up to date without a major drain on your battery.
iOS is the platform for over a million mobile apps — and counting.6 And every app starts with the right DNA. That’s because Apple gives third-party developers a rich set of tools and APIs to create apps that take advantage of the technology inside every iOS device. With all those apps in one place, they’re easy to access, easy to search and easy to buy using the same account you use for iTunes. Just browse the App Store on your iOS device and download them with a tap.
iCloud stores your music, photos, apps, mail, contacts, calendars, documents and more, and wirelessly pushes them to all your devices. So if you buy a song, take a photo or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone and iPod touch too.7
Even if you own just one Apple device, iCloud is incredibly useful. Find My iPhone helps you locate your lost iPhone, iPad, iPod touch or Mac. iCloud Photo Sharing lets you post your favourite moments to a shared stream. Friends and family can add photos, videos and comments to your stream, and it all appears on everyone’s iOS devices — automatically.8 And with iCloud Keychain, you no longer have to remember usernames, passwords and credit card information. It does all that for you, and thanks to 256-bit AES encryption, it’s highly secure.Learn more about iCloud
iOS updates are free. And they’re available to download wirelessly on your iPhone, iPad or iPod touch the moment they’re released. Your device even alerts you when it’s time to get the latest version. So you won’t miss out on all the amazing features in new updates.
iOS provides built-in security from the moment you turn on your device. That’s because the hardware, firmware and operating system include features designed to help your device — and what you put on it — stay safe.
Malware and viruses aren’t confined to desktops anymore. They can infect mobile devices too. Which is why Apple takes security seriously when it comes to iOS. For starters, hardware and firmware features are designed to protect against malware and viruses, while iOS features help to secure your personal information. Preventing unauthorised access to your device by setting a passcode is another way to help ensure security. When you use a passcode, it automatically encrypts and protects your email and third-party apps.
iOS is designed to put your privacy first. For example, if an app wants your location information or data from Calendar, Contacts, Reminders or Photos, it needs your permission first. Your conversations over iMessage and FaceTime are encrypted. So no one but you and the person you’re talking to can see or read what’s being said. And features built into Safari give you the ability to browse privately, block cookies and prevent websites from tracking you.
Find My iPhone Activation Lock.
Your iPhone is your iPhone, no matter where it is. The same goes for your iPad and iPod touch. Because security features in iOS 7 make it very difficult for anyone who’s not you to use or sell your device. Turning off Find My iPhone or erasing your device requires your Apple ID and password. Find My iPhone can also continue to display a customised message, even after your device is erased. And your Apple ID and password are required before anyone can reactivate it.9
Most of the websites you visit nowadays require usernames and passwords. Remembering them all can be tough. So let iCloud Keychain do it for you. It stores your website usernames and passwords on the devices you’ve approved, protects them with robust 256-bit AES encryption and keeps them up to date on each device. Then it automatically fills them in whenever and wherever you need them. Password Generator can even suggest unique, hard-to-guess passwords for your online accounts. iCloud Keychain works with credit card information too, so checking out takes no time at all.
iOS includes a variety of accessibility features that help people with disabilities experience more of what iPhone, iPad and iPod touch have to offer. The built-in VoiceOver screen reader allows those who are blind or have reduced vision to hear a description of the item they’re touching on the screen. With Guided Access, you can restrict an iOS device to one app by disabling the Home button, and even limit touch input to certain areas of the screen. Which can be helpful to people with autism or other attention and sensory challenges. And Switch Control gives individuals with limited physical or motor skills complete control of their device through switch access. iOS also offers many other beneficial accessibility features, such as dynamic screen magnification, playback of closed-captioned video, mono audio, simplified screen gestures and more.
iPhone, iPad and iPod touch support keyboard and dictionary functions for multiple languages and dialects.
Switch languages on the fly.
iOS lets you take your pick of 30 languages and easily switch between them. Because the keyboard is software based, you can select from over 50 different layouts with support for diacritic marks on characters and contextual character options for Japanese. Built-in dictionaries support over 50 languages, VoiceOver reads screens in more than 35 languages and Voice Control understands over 20 languages.
Features made just for China.
iOS also gives Chinese speakers a great experience, with precision text input, Tencent Weibo integration, a Chinese–English bilingual dictionary and improved handwriting input — including recognition for multiple Chinese characters.
Businesses around the world are choosing iOS devices for their enterprise-ready features. With a comprehensive approach to security, scaleable deployment options and a powerful platform for apps, iOS offers companies and organisations of all sizes just about everything they need to be more productive than ever.
iPhone, iPad and iPod touch are incredible learning tools thanks to iOS. With educational apps from the App Store, free courses and lectures from iTunes U and interactive textbooks from iBooks, students of all ages and all walks of life can learn the way they want, wherever they want.