Colourful through and through.

Since time immemorial, colour has been a tool of expression. An undeniable extension of who you are. And that’s exactly why we brought it to iPhone. It’s why we said no to thousands of seemingly acceptable colours before saying yes to five with uncommon beauty and depth. And why colour is designed to permeate everything when you use iPhone 5c. From the way it looks. To the way it works. To the way it makes you feel. Because for colour to truly be part of the experience, it can’t simply be painted on. It has to be engineered in.

To do colour justice, we had to rethink how we think of plastic.

The rich and particular colour we wanted to infuse into iPhone 5c simply wasn’t possible with metal. But we had no interest in imitating the typical, fragile plastic phone. So we built iPhone 5c around a steel-reinforced frame that also acts as an antenna. It’s attached to the outer shell in individual pieces, then laser-welded together to achieve a precise fit. This structural integrity makes iPhone 5c pleasingly solid to the touch — unlike any plastic phone you’ve ever held. iPhone 5c feels as significant as it looks.

Just as noticeable as the addition of colour is the absence of compromise.

Its appearance may be new, but the way iPhone 5c performs is instantly recognisable. That’s because it has the things people loved about iPhone 5 inside. And more. The Apple‑designed A6 chip delivers impressive performance and graphics. Yet it’s incredibly energy efficient, so you can use your iPhone throughout the day without worrying about battery life. The 8MP iSight camera lets anyone anywhere take an amazing photo anytime. And because iPhone 5c has more LTE wireless bands than ever before, 4G LTE speeds are now a reality in even more places around the world.* Our intention was never to just make a colour phone, it was to create an entirely new expression of what iPhone can be.

iOS 7 and iPhone 5c — a beautiful example of software and hardware designed together.

From the clean, thoughtfully redesigned icons, to the colour-matched wallpapers that seem to radiate through the Home screen, colour is everywhere in iOS 7. And that happened with full intent and purpose. iOS 7 was designed with the colours of iPhone 5c in mind. So using it feels not just more delightful, but also more personal.

Equally noticeable are the ways in which iOS 7 brightens the tasks you perform every day. For example, it automatically organises your photos for you, based on where and when you took each picture. You’ve always been able to send videos, documents and contacts as attachments in emails or texts. But now AirDrop lets you share them wirelessly and directly with people nearby. iOS 7 even enhances the experience of reading a web page as Safari recedes into the background, so you see more content and less browser. iOS 7 was designed to make the experience of using iPhone 5c more pleasant, more colourful and even more fun.