At the same time we were designing iPhone 5c, we were also designing cases for it. From the beginning, the iPhone 5c Case was envisioned as a significant part of the colourful experience. Every detail was meticulously considered. Silicone was chosen for the exterior because it’s pleasant to hold and touch. Soft microfibre lines the inside. Precisely drilled holes align perfectly with the speakers on iPhone 5c. And the circle pattern draws focus to the colour underneath, creating 30 fun combinations. Even when viewed from the front, the edge of the case is designed not to cover the rim of the phone, but run perfectly parallel to it, allowing both colours to be visible. The result is a case that feels like part of the phone, not just something designed around it.
The rich and particular colour we wanted to infuse into iPhone 5c simply wasn’t possible with metal. But we had no interest in imitating the typical, fragile plastic phone. So we built iPhone 5c around a steel-reinforced frame that also acts as an antenna. It’s attached to the outer shell in individual pieces, then laser-welded together to achieve a precise fit. This structural integrity makes iPhone 5c pleasingly solid to the touch — unlike any plastic phone you’ve ever held. iPhone 5c feels as significant as it looks.
Its appearance may be new, but the way iPhone 5c performs is instantly recognisable. That’s because it has the things people loved about iPhone 5 inside. And more. The Apple‑designed A6 chip delivers impressive performance and graphics. Yet it’s incredibly energy efficient, so you can use your iPhone throughout the day without worrying about battery life. The 8MP iSight camera lets anyone anywhere take an amazing photo anytime. And because iPhone 5c has more LTE wireless bands than ever before, 4G LTE speeds are now a reality in even more places around the world.* Our intention was never to just make a colour phone, it was to create an entirely new expression of what iPhone can be.
From the clean, thoughtfully redesigned icons, to the colour-matched wallpapers that seem to radiate through the Home screen, colour is everywhere in iOS 7. And that happened with full intent and purpose. iOS 7 was designed with the colours of iPhone 5c in mind. So using it feels not just more delightful, but also more personal.
Equally noticeable are the ways in which iOS 7 brightens the tasks you perform every day. For example, it automatically organises your photos for you, based on where and when you took each picture. You’ve always been able to send videos, documents and contacts as attachments in emails or texts. But now AirDrop lets you share them wirelessly and directly with people nearby. iOS 7 even enhances the experience of reading a web page as Safari recedes into the background, so you see more content and less browser. iOS 7 was designed to make the experience of using iPhone 5c more pleasant, more colourful and even more fun.