There’s almost no limit to what iPhone can do.

The App Store has the best selection of mobile apps — from Apple and third-party developers. And they’re all designed specifically for iPhone. The more apps you download, the more you’ll realise your iPhone can do just about anything you can imagine.

Great updates. Even to updates.

Now you can easily find apps that are relevant to your current location. And when it comes to keeping all your apps up to date, the App Store handles that for you — automatically.

Apps Near Me

Wherever you find yourself — the Louvre, for instance — tap Near Me and you’ll see a list of apps you might find useful, including everything from the museum’s app to travel guides and more.

Auto Updates

Updates have always been easy and free through the App Store. And now they automatically download in the background. So you’ll always have the latest versions of all your apps.

A world of apps. At your fingertip.

Purchasing apps is now as easy as placing your finger on iPhone. Say there’s an app you’re ready to download. With Touch ID, you simply touch the fingerprint identity sensor on the Home button, and in an instant the App Store recognises you and approves your transaction. No need to type your Apple ID or remember your password. Getting apps on your iPhone has never been easier.

Not just a million apps. A million great apps.

Shopping at the App Store is a great experience because it’s easy to find the apps you want — and to discover new apps you didn’t even know you wanted. Browse freely by category. Or shop from collections of apps hand-picked by experts. Apple reviews everything on the App Store to guard against malware, so you’re buying and downloading from a trusted source.

Built for iPhone

Apps in the App Store are designed to take full advantage of the advanced technologies in iPhone — like the A7 chip, Retina display, gyroscope and accelerometer.


Discover new apps by browsing categories such as Business, Social Networking and Productivity. Within a category — say, Productivity — you’ll see sections like New & What's Hot. So it’s easy to find apps you might enjoy.

One Trusted Source

The App Store has more than one million apps and counting.* Many of them appear on the App Store first, before they’re available anywhere else. And you’re buying and downloading from one trusted source — not multiple stores.

Apps for whatever you’re up for.

Stay on top of the news. Stay on top of your finances. Or plan your dream holiday. No matter what you want to do with your iPhone, there’s probably an app to help you do it.


iPhone is ready for work. Manage projects, track stocks, monitor finances and more with these 9-to-5 apps.

View business apps in the App Store


Keep up with your studies using intelligent education apps like King of Maths and NatureTap.

View education apps in the App Store


Sit back and enjoy the show. Or find countless other ways to entertain yourself. These apps offer hours of viewing pleasure.

View entertainment apps in the App Store

Family & Kids

Turn every night into family night with interactive apps that are fun for the whole house.

View family and kids apps in the App Store


Create budgets, pay bills and more with financial apps that take everything into account.

View finance apps in the App Store

Food & Drink

Hungry? Thirsty? A little of both? Learn new recipes, drinks, and the secrets behind what makes a great meal.

View food and drink apps in the App Store

Health & Fitness

When you need a little motivation, let apps like Nike+ FuelBand, Couch-to-5K and more help you drop kilos and tone muscles.

View health and fitness apps in the App Store


Find the perfect recipe for Friday night. Or see what surf conditions are like on Saturday. Whatever your passion, there’s an app for you.

View lifestyle apps in the App Store


Discover new music or make some of your own with apps like Figure, Shazam and djay 2 for iPhone.

View music apps in the App Store


Stay current on breaking news and weather with apps like NPR News, Flipboard and more.

View news apps in the App Store

Photo & Video

Take a photo, shoot a video, show it off, share it. With apps for photos and video, you’re always ready to capture the moment, at a moment’s notice.

View photo and video apps in the App Store


Your hands will be anything but idle with these productivity apps that help you get organised and get things done.

View productivity apps in the App Store


Whatever your sport, there’s an app or two that can get you closer to the game and even help you improve your own.

View sports apps in the App Store


You’re going places. Or maybe you’d like to. Let iPhone and these great travel apps help get you there.

View travel apps in the App Store