iSight. The world’s most popular camera. For good reason.

Every day, more photos are taken with iPhone than any other camera. That’s because so much thinking has gone into the iSight camera. So anyone anywhere can take an amazing photo. At any time.

Watch the iSightCamera video

It’s not just a great camera for a phone. It’s a great camera, period.

What makes the iSight camera so remarkable is how beautiful photos look without you having to do anything at all. Just aim and shoot. That’s it. iPhone knows the best setting to use and how intense the flash should be, and it automatically recognises faces in the frame. All because of the advanced technologies custom designed for the camera’s hardware and software. It just makes more sense to teach iPhone how to take a great picture rather than teach people how to be expert photographers.

The new iSight camera on iPhone 5s builds on the iPhone 5 camera in ways that make a real difference to your photos. It captures beautiful images at 8 megapixels. What makes them beautiful is a redesigned camera sensor that allows for bigger pixels. Bigger pixels equal better photos. And better photos are precisely what inspired the advancements we made with the new iSight camera on iPhone 5s.

Larger sensor. Larger pixels. Larger aperture.

Light is one of the most important factors in getting a great photo. Not just how well your subject is lit, but how sensitive your camera’s sensor is to light. Here’s how it works: a camera’s sensor — and the pixels on it — collect light. The larger the sensor and the larger the pixels, the more light is collected. And that translates to better, brighter images with truer colours and less noise.

iPhone 5s features a state-of-the-art sensor that increases the area available for pixels by 15 per cent, and yet it still fits inside the incredibly thin iPhone. The pixels are larger too — 1.5 microns, to be exact. We also bumped up the size of the camera aperture. Now it’s at ƒ/2.2 to let in even more light. All in all, the iSight camera on iPhone 5s features an impressive 33 per cent increase in light sensitivity. And that means you get amazing-looking photos every time.

33 per cent more light collected by sensor
15 per cent
Larger 8MP Sensor
33 per cent
Increase in Light Sensitivity

Intelligent True Tone flash.

The new True Tone flash gives the iSight camera capabilities that are a first for any smartphone. It’s made up of two LEDs, one white and one amber. But they don’t simply fire in tandem. When you take a picture with the flash enabled, the iSight camera uses software algorithms to assess the colour temperature of the scene. That allows iPhone 5s to determine just the right percentage and intensity of white light vs. amber light you need — using over 1,000 unique combinations. The result is a beautiful shot with more true-to-life colours. Not too cool. Not too warm. Better highlights. More natural-looking skin tones. And the same goes for the iSight videos you record.

True Tone flash helps produce more accurate image colors.

Faster focus. Faster capture. Burst mode.

For some shots, speed makes all the difference. The faster, more powerful A7 chip in iPhone 5s includes a new image signal processor (ISP). Because it’s designed by Apple, the ISP is integrated with the iSight hardware and camera software, delivering faster photo capture and up to 2x faster autofocus.*

The ISP and faster sensor also make burst mode possible, which is great when your subject is in motion. Burst mode continuously captures 10 photos per second, letting you take hundreds of images so you don’t miss a moment. Intelligent software algorithms work behind the scenes to analyse all the shots in real time, comparing sharpness and clarity and even detecting when someone’s eyes are closed. Then iPhone suggests individual photos or a sequence of photos that you might like best.

Burst mode captures 10 photos per second.

Burst mode is also ideal for capturing an entire action sequence. So go ahead and shoot your friend’s “switch-frontside 1080 double cork” from jump to landing. Then use your photos to tell the story.

Auto image stabilisation.

Motion blur and hand shakiness happen. And often you end up deleting what could have been a great photo. Auto image stabilisation helps avoid that. It works by taking four photos with a short exposure time. Then the best parts of those photos are combined into one image with as little noise, subject motion and hand shake as possible.

Phenomenal panorama.

With one sweeping motion, the panorama feature lets you capture a single epic shot. Shoot something with varying light, like the sun setting over a cliff, and iPhone 5s automatically adjusts the exposure for highlights and shadows while you pan. It also photographs the scene at an impressive 30 frames per second — that’s 50 per cent faster than with iPhone 5.

Fixed exposure
Dynamic auto exposure

HD Video Recording

The iSight is an amazing still camera. And it’s every bit as amazing when it comes to video. Capture moments in stunning 1080p HD. Take still photos as you record. Add a bit of awesomeness with a slow-motion effect. Whatever you shoot, you can bet it’ll be anything but boring.

Frames per Second
25 per cent
Playback Speed
Live Video

Slow-motion video.

When you watch a video in slow motion, it feels infinitely more exciting. Whether it’s a snowboarder landing a jump or a dog chasing its tail, slow-motion video cranks up the drama and, sometimes, the humour. The slo-mo feature on iPhone 5s lets you capture video at 120 frames per second in 720p. When you’ve finished, select the portion you want to slow down, and that clip plays back at quarter speed. You can change which part is in slow motion at any time, and even share it with your friends.

Live video zoom.

The pinch-to-zoom technique you use when taking pictures now works when recording video. iOS 7 on iPhone 5s gives you the ability to zoom in on your subject — up to 3x — as you’re recording. So you can put the emphasis just where you want it.

iOS 7 and the iSight Camera

The Camera app in iOS 7 gives you more ways to capture your favourite moments. And the Photos app makes it easier — and more fun — to see all of them.

Camera app

Camera in iOS 7 puts all your shooting formats — still, panorama, square, video and slo-mo — front and centre. With a swipe, you can capture what you want the way you want. Eight Apple-designed filters let you get even more creative. Pick a filter and see it live before you take the shot. Or apply it after. If you change your mind later and decide no filter is the best filter, just remove it. Artistic licence is all yours.

Photos app

Moments, Collections and Years — smart groupings of your photos and videos based on time and place — make it faster, easier and more delightful to scroll down memory lane. In Collections, you’ll find, say, your trip to California. And in your California Collection are distinct Moments — Hollywood Boulevard, San Francisco Bay and Yosemite National Park. When you really need to go back in time, tap the Year view and prepare to be amazed. Every photo and video you’ve ever taken fills your screen in a mosaic that’s almost like artwork.

Learn more about iOS 7

iCloud Photo Sharing

iCloud lets you share your favourite moments with your favourite people when you create a shared stream. With iOS 7, friends and family can post their own photos, videos and comments to your streams, and it all appears on everyone’s iOS devices — automatically. Videos can be up to five minutes long and viewed in up to 720p HD. And to see the latest updates from all your shared streams, just check out the Activity view in Photos.

Learn more about iCloud