Everyone Can Create

A collection of project guides that bring creative expression to every subject.

The projects in the Everyone Can Create guides teach students to develop and communicate ideas through video, photography, music, and drawing. And they help ignite creativity by giving teachers fun and meaningful ways to bring these skills into any lesson, topic, or assignment.

Download the project guides

Why creativity matters.

After 40 years working alongside educators, we’ve seen — and research has shown — that creative thinking leads to deeper student engagement. And when students are more engaged, they take more ownership of their learning. Creative skills help students become better problem solvers, communicators, and collaborators. They explore more and experiment more. They tell richer stories and find their own unique voices. They stretch their imaginations and make connections they might not otherwise make — and carry all these skills through everything they’ll do in school. And beyond.

Project-based guides for teaching new skills and creative techniques.

Designed with the help of educators and creative professionals, Everyone Can Create project guides introduce the language, fundamental skills and techniques of video, photography, music, and drawing. Students will use free apps available on any iPad, like Clips and GarageBand, taking advantage of the built-in camera, microphone, speakers, Multi-Touch display, and support for Apple Pencil. The collection also offers a project guide to help teachers infuse these skills into the subjects they teach every day. So students can use musical rhythm to make a math equation more memorable, produce a video to re-create a turning point in history, or use drawing to illustrate a city’s changes in architecture over time.

Download the Teacher Guide


Video gives students a powerful means of interpreting existing ideas and expressing their own. Learning about composition, lighting, camera angles, pacing, and how to establish setting helps students construct strong narratives, which they can do right away with Clips, iMovie, and the built-in camera.

Download the Video project guide

  • Clips
  • iMovie


By examining and capturing photos, students can better understand the realities of the world around them. Using the iPad camera and the Photos app, they’ll learn to identify and frame compelling subjects, experiment with light and shadow, and explore all aspects of composition — from point of view to depth to symmetry.

Download the Photo project guide

  • Camera
  • Photos


Songs enrich and tell stories. Understanding rhythm, melody, and harmony gives students the building blocks to make music of their own. GarageBand helps students learn to create and sample beats, arrange tracks, record vocals, capture sound, and mix audio — opening up more ways to convey themes and ideas in their storytelling.

Download the Music project guide

  • GarageBand


Drawing encourages the mind to observe the world more closely, considering how things are put together and how they work. It lets students articulate concepts that exist only in their imaginations, in ways words just can’t. Using Apple Pencil with apps like Tayasui Sketches School, they’ll explore balance and symmetry, different types of lines, shapes, shading, color, and texture.

Download the Drawing project guide

  • Sketches School
  • Pages

Get hands-on with Everyone Can Create projects in Today at Apple Sessions

Join us for Teacher Tuesdays sessions at Apple Stores and explore creative expression on iPad. Based on the Everyone Can Create projects, you’ll work hands-on with creatives in a 60-minute session to learn how to enhance lessons in any subject or grade level with video, music, drawing, and photography. Sessions are recommended for educators of students ages 5-18.

Find sessions for teachers