Everyone Can Create

A collection of project guides that bring creative expression to every subject.

The projects in the Everyone Can Create guides teach students to develop and communicate ideas through drawing, photography, video, and music. And they help ignite creativity by giving teachers fun and meaningful ways to bring these skills into any lesson, topic, or assignment.

Download the project guides

Why creativity matters.

After 40 years working alongside educators, we’ve seen — and research has shown — that creative expression leads to deeper student engagement. And when students are more engaged, they take more ownership of their learning. Students become better problem solvers, communicators, and collaborators. They explore more and experiment more. They tell richer stories and find their own unique voices. They stretch their imaginations and make connections they might not otherwise make — and carry all these skills through everything they’ll do in school. And beyond.

Find the creative genius in every student.

Every student learns differently, finds inspiration in different places, and communicates ideas in their own way. Designed with the help of educators and creative professionals, Everyone Can Create includes four project guides that introduce the fundamental skills and techniques of drawing, photography, video, and music. Students use free apps available on any iPad and take advantage of the built-in camera, microphone, speakers, Multi-Touch display, and Apple Pencil. The Teacher Guide helps teachers fold these skills into the subjects they teach every day with fun and engaging activities.


Drawing encourages the mind to observe the world more closely, consider how things are put together and how they work. It lets students articulate concepts that exist only in their imaginations, in ways words just can’t. Students will learn skills like balance and symmetry, making lines, shapes, shading, color, and texture so they can illustrate with word art, doodling, portraits, and logo design.

Download the Drawing project guide


By exploring and capturing photos, students can better understand the realities of the world around them. Using the iPad camera and the Photos app, they learn to identify and frame compelling subjects, experiment with light and shadow, and explore all aspects of composition — from point of view to depth to symmetry. They’ll use a variety of techniques to capture scenes, take a portrait, or compose a collage.

Download the Photo project guide


Video gives students a powerful means of interpreting ideas, expressing their thoughts, informing, influencing, and inspiring their audience. Using iPad cameras along with Clips and iMovie, students will learn about composition, lighting, camera angles, pacing, and how to establish setting to construct strong narratives through documentaries, live events, and short films.

Download the Video project guide


Music helps us enrich and tell more powerful stories. Learning the building blocks of verses, chorus, and bridges from songs you’re already familiar with builds confidence in creating music of your own. Students will learn to create and sample beats, arrange tracks, and record vocals. They’ll learn chord structure, drum beats, and song composition so they can open up new ways to convey themes and ideas with music.

Download the Music project guide

Helping teachers bring creativity to any topic.

Everyone Can Create comes with a Teacher Guide designed to help educators infuse creativity at every grade level with fun activities that deepen student learning. It includes lesson ideas for projects in math, science, literacy and literature, history and social studies, and coding. We’ve also provided rubrics to help you evaluate student work in each medium. You’ll see students use musical rhythm to make a math equation memorable, produce a video to re-create a turning point in history, or use drawing to illustrate a city’s architectural changes over time.

Download the Teacher Guide

Get hands-on with Everyone Can Create projects in Today at Apple Sessions.

Join us for Labs for Teachers at Apple Stores and explore creative expression on iPad. Based on the Everyone Can Create curriculum, you’ll work hands-on with creatives in a 60-minute session to learn how to enhance assignments in any subject or grade level with video, music, drawing, and photography. Sessions are recommended for educators of students ages 5 to 18.

Find sessions for teachers

Be inspired by champions of creativity around the world.

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