Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE.
Get AED 160 - AED 1,010 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get AED 160 - AED 1,010 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get AED 160 - AED 1,010 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get AED 160 - AED 1,010 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
View the tech specs for Apple TV 4K and the Apple TV Remote — including size, weight, capacity, ports, and more.
Apple Pay is a safe, secure, and private way to pay. And Apple Pay Later gives you the flexibility to pay over time for purchases on iPhone or iPad.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics, and six speakers.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
Apple TV 4K features our best audio & video quality. Dolby Vision, HDR10+, & Dolby Atmos. Works seamlessly with Apple devices, services, & smart home.
Wallet is an app that can store your credit and debit cards, transit cards, event tickets, car keys, driver's license or state ID, and more.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, and iPhone 15 Plus.
View all technical specifications for iPhone 14 and iPhone 14 Plus.
See all the technical specifications for Mac Pro with the M2 Ultra chip.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro, and M3 Max chips.
AirPods feature high-quality sound, voice-activated Siri, an available wireless charging case, and free personalized engraving.
View all technical specifications for iPhone 15 Pro and iPhone 15 Pro Max.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
See all the technical specifications for iMac with the M3 chip and 24-inch display.
View all technical specifications for iPad (10th generation).
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
Powerful and compatible with everything you need for higher education and more. Apple devices work together so you can focus on what matters.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.