Why does this bracelet cost more than the entire watch series 3?

I am trying to understand why this band cost more than the watch itself with a regular watch band. I can buy Citizen Eco Drive for approx 3-5 hundred dollars. I understand it is proprietary but does that truly mean a 11-13x markup from a band that can be bought at Target for $39.99?

38mm Space Black Link Bracelet

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3 Answers from the Community

  • This band is made of stainless steel, and Apple makes them using elaborate processes and high quality tolerances. Many (not all) 3rd party accessories are made cheaply, with lesser workmanship and quality. And Apple charges a premium for many accessories. I would say the Apple stuff is (almost always) better. Only you can decide if it's worth the price.

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  • When you see and use this strap you will understand why it is this price.

    It is so comfortable, light and secure you will hardly notice it.

    Hope this helps

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  • This is a brilliant strap for around 6 months and then the surface starts wearing,
    It is certainly not worth the extra money. The sports strap is much better quality at around 10% of the cost.( I had to buy one after losing my claim against Apple who still say it is just acceptable cosmetic wear).

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