Life is easier on iPhone.

And that starts as soon as you turn it on.


Get up to AED 890 in credit toward a new iPhone when you trade in your smartphone at an Apple Store.1

Find a store

Will it be easy to switch to iPhone?

Yes. There’s no need to save your stuff before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you — everything from photos and videos to contacts, messages, and Google Apps. You can even trade in your old smartphone for credit toward an iPhone.1

Will iPhone be easy to use?

You bet. Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. Just glance to make purchases with Apple Pay. Or type by swiping from one letter to the next. You can always refer to the Tips app to get even more out of your device.

Why do people love the camera so much?

iPhone delivers the best camera experience in a smartphone. And the camera just keeps getting better. Portrait mode creates a depth-of-field effect so your subjects really pop. Portrait Lighting lets you choose from cool effects that make your shot more dramatic. The latest iPhone models let you shoot the highest-quality video in a smartphone. And they feature Night mode, for beautiful images in drastically lower light.

What makes iPhone so fast?

Every iPhone has an Apple‑designed chip built for performance — in fact, the latest iPhone models have the fastest chip ever in a smartphone. Because these chips are so efficient, iPhone delivers incredible battery life. It also learns from your daily charging routine to reduce battery aging. Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.

How does iPhone help keep my personal information private?

Unlike many other phones, important data on your iPhone is encrypted from the start, then protected by your passcode, Touch ID, or Face ID. Apple apps like Maps and Safari help keep private all the places you go and sites you visit. Apple will not sell your information to anyone for any reason. And easy-to-install software updates help protect your device and your data from security threats.

What makes Messages so great?

The Messages app is simple, powerful and more expressive than ever. It doesn’t just send messages, it also lets you become an Animoji, share photos and videos, send a sketch, and even shoot lasers. All your conversations are private, because every message is encrypted end-to-end. And, of course, you can use your favorite messaging apps, too.

What makes the App Store better?

We have a team of full-time editors who are experts in the world of apps. They curate millions of apps and games to make it easy for you to find your new favorites. They give new apps a test drive to help make sure they do what they say they do. And they bring you must-read stories about innovative developers and app culture. We also require apps to ask your permission if they want to access your personal information.

What about the environment?

Every time we create a product or service, we think about how to lessen its impact on the planet. For instance, iPhone is assembled without generating landfill waste. The solder in the main logic board is made with 100 percent recycled tin, and more than 40 components in iPhone XS, iPhone XS Max, and iPhone XR contain recycled plastic. When you switch to iPhone, we’ll even recycle your Android for you.

Can I get help from a real person?

Yes. No matter where you are, we have real human beings ready to help. Want to know more about switching? Or about software on your new iPhone? Apple’s award-winning support team offers assistance of any kind. Just call a Specialist, chat online, or visit an Apple Store. There’s also an Apple Support app and Twitter handle @AppleSupport.

Can I switch at an Apple Store?

Absolutely. Apple Specialists are friendly, knowledgeable, and ready to assist you in switching. They can help you transfer important content to your new device, get you started with iCloud and even help you download apps from the App Store. You can also attend Skills sessions, which are part of the Today at Apple program, to learn how to do even more with iPhone.

Will I be glad I switched?

iPhone has always had industry-leading satisfaction rates - and they just keep getting better. People who have an iPhone say they love it. That’s a lot of smiling selfies. A lot of happy emoji. And a lot of people who are glad they chose the world’s most loved smartphone. And when you’re ready for your next iPhone, you can trade in your old one for credit toward a new one.

Which iPhone is right for you?

iPhone 11 Pro

Starting at AED 4,219

  • All-new triple-camera system (Ultra Wide, Wide, Telephoto)
  • Up to 20 hours of video playback2
  • Water resistant to a depth of 4 meters for up to 30 minutes3
  • 5.8″ or 6.5″ Super Retina XDR display4
Buy

iPhone 11

Starting at AED 2,949

  • All-new dual-camera system (Ultra Wide, Wide)
  • Up to 17 hours of video playback2
  • Water resistant to a depth of 2 meters for up to 30 minutes3
  • 6.1″ Liquid Retina HD display4
Buy

iPhone X R

Starting at AED 2,529

  • Single-camera system
    (Wide)
  • Up to 16 hours of video playback2
  • Water resistant to a depth of 1 meter for up to 30 minutes3
  • 6.1″ Liquid Retina HD display4
Buy

iPhone 8

Starting at AED 1,889

  • Single (Wide) or dual-camera system (Wide, Telephoto)
  • Up to 14 hours of video playback2
  • Water resistant to a depth of 1 meter for up to 30 minutes3
  • 4.7″ or 5.5″ Retina HD display
Buy

iPhone 11 or iPhone 11 Pro?

Get a quick take on the differences

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in your current iPhone or Android smartphone.5 Trade in multiple devices for even more credit. It’s good for you and the planet.

Learn more

Why Apple is the best place to buy?

Have questions about carriers, payments, or anything else iPhone? Just say the word.

Learn more

Only iPhone.

No other phone is like iPhone.

Learn more

Memoji your face. Find any photo. Drive undistracted. Reply with a thumbs-up. Locate a lost iPhone. Magnify text. Get enough sleep. FaceTime 31 friends.