Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights and a connection to the people and things you care about most.
And it’s always just a glance away.

It’s the fitness partner that fits on your wrist.

Move. Exercise. Stand.

Track all the ways you’re active.

Activity rings show your daily activity. Make it your goal to close them every day. To keep you motivated, there are awards, personalised coaching and Activity competitions.

A healthy number of workouts.

From running to cycling to high-intensity interval training, Apple Watch tracks all your favourite ways to work out, with the metrics you most want to see.

Make a splash with your watch.

Apple Watch is water-resistant to 50 metres.1 Perfect for swimming, surfing or water-balloon fights. Quick, duck!

Coming later this year

Now warming up.

Introducing a new fitness experience powered by Apple Watch. With the world’s most welcoming and knowledgeable trainers. And workout metrics that are transported to your iPhone, iPad and Apple TV.2

Learn more about Apple Fitness+

It’s always looking out for you.

You snooze. You win.

The new Sleep app doesn’t just track your sleep.
It works with your iPhone to help you create a schedule and a bedtime routine so you can meet
your sleep goals.

It has your heart in mind.

Unusually high or low heart rates could be signs of a serious condition. But many people don’t recognise the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

Get help when you need it.

Apple Watch can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.3 You can also get immediate help in an emergency — even when you’re travelling internationally — by pressing and holding the side button.4

Wash up. Count down.

Apple Watch automatically detects when you’re washing your hands and encourages you to go for a full 20 seconds. It can even remind you to wash them when you get home.

Stay well versed in your wellness.

Apple Watch has apps that help you focus on your overall health and wellness by letting you easily track your menstrual cycle, protect your hearing from loud sounds and practise mindfulness.

Only on Series 6

Blood oxygen. Key to your wellness.

Apple Watch Series 6 features a revolutionary new sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.5

Learn how to use the Blood Oxygen app

It keeps you connected to the people and things you care about most.

Stay in touch with a tap.

Text, make calls and listen to music with ease. And with available cellular, you can do it all without your phone.6 It makes leaving your phone behind something you can do on purpose.

Stream 70 million songs with Apple Music.

Apple Music gives you a music collection that goes everywhere you do.7 And with Apple Podcasts and Audiobooks, you’ll always have something to listen to.

Put your money where your wrist is.

Use Apple Pay to buy almost anything quickly and securely with just a double tap of the side button.8

Hey Siri. Do everything for me.

Find directions, figure out what song is playing or even get a language translation just by raising your wrist and asking.

Improve your sense of direction.

With Maps, you can find driving, walking or public transport directions to wherever you’re going, and get a tap on the wrist when it’s time to turn.

Tap into thousands of apps with the App Store.

The App Store on Apple Watch lets you find and download apps straight to your watch without having to take out your iPhone.

It’s your phone’s new best friend.

No more hide-and-seek with your phone.

Ever lost your phone while knowing it’s probably only a few metres away? Tap the Ping iPhone button and follow the sound, or touch and hold the button to flash the light on your iPhone. There it is, next to the pillow.

Have everything under remote control.

You can use Apple Watch as a remote control for music on your phone, to snap a picture on your iPhone camera or to control your Apple TV. It’s the remote that’s impossible to lose.

Apple Watch and Mac.
Also well acquainted.

Just having your watch on is enough to unlock your Mac. All you have to do is be next to your computer when you wake it up. No password necessary.

It’s easy to make it yours.

Change your watch band. Change your look.

Watch bands come in many different styles, materials and colours. You can swap them in seconds, making it easy to find the right look
for the right moment.

There’s a face for that.

Whether you like your watch face minimal or full of information, you can customise it to be exactly how you want it.

Find faces. Share them too.

Discover the perfect watch face for whatever you’re into on the App Store or online. And share faces with friends via text message or email.

Use AR to see
Apple Watch
Series 6.

Just open this page in Safari
on your iPhone or iPad.

Coming later this year

Make your move.
A new fitness experience powered by Apple Watch. Try world‑class workouts on your iPhone, iPad and Apple TV. And now you can get three months of Apple Fitness+ when you buy an Apple Watch.2

Apple Watch Studio Any case. Any band.
Any style you want.
Your watch. Your way.

Now you can pair the classic Hermès case with any
Hermès band to create a signature style.
Now you can choose any Nike case and pair any
Nike band for a style that's actively you.

Which Apple Watch is right for you?

Compare all models

  • Apple Watch
    Series 6

    • 44-mm or 40-mm
      case size

    • Always-On Retina display


    • GPS + Cellular16744

    • GPS

    • Blood Oxygen app21595

    • High- and low-heart
      -rate notifications

    • Water-resistant to 50 metres361*

  • Apple Watch


    • 44-mm or 40-mm
      case size


    • Retina display

    • GPS + Cellular16744

    • GPS


    • High- and low-heart
      -rate notifications

    • Water-resistant to 50 metres361*

  • Apple Watch
    Series 3

    • 42-mm or 38-mm
      case size


    • Retina display


    • GPS


    • High- and low-heart
      -rate notifications

    • Water-resistant to 50 metres361*