If you're looking to use Apple product in your promotions, this page will provide you with all the information you need in purchasing and promoting.

Apple will not give written permission for any company to give away Apple product. If you choose to give the product away in any form of promotion you should follow these guidelines.

Promotions or giveaways specifically for iPhone, iPad or Apple Watch will not be approved. Apple will not sell iPhone, iPad or Apple Watch for promotional use nor provide written permission for any company to give it away.


Use of the Apple logo.

You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials.


Use of Photography.

If you wish to use an image of an Apple product in your campaign you will need to shoot your own photography.

Follow these guidelines to maximise the effectiveness of Apple product photography.

  • Do not alter or distort Apple product photos in any way.
  • Do not clutter Apple provided photos with props, models or marketing messages.
  • Always show products on a plain background.
  • Never animate or alter the photos when using them on web pages.
  • Never download or copy Apple photos from the public Apple website.
  • Never use/copy Apple trademark material.

Apple will not approve any artwork layout. You should abide by the guidelines above to ensure that you are representing the product in a favourable manner.


Using Apple Trademarks.

A trademark can be a name, a logo or even a slogan - any word, symbol, or device used to identify a company's products or services and distinguish them from those of other companies. Because strong trademarks are essential in building strong brands, they are extremely valuable assets. It is important that you use Apple trademarks carefully to prevent customer confusion about ownership and responsibility, and to protect the valuable investments Apple has made in them.

Apple trademark information and guidelines are available at the following web locations:


Required Disclaimer

Please include the following statement at the end of Apple legal language on your promotional material

Apple is not a participant in or sponsor of this promotion.



Purchasing Apple Products (excluding iPhone, iPad and Apple Watch).

You may purchase Apple products for your promotion direct from Apple (via the Apple Store) or from a retail outlet, visit https://locate.apple.com/au/en/

If you wish to purchase direct from Apple via the Apple Store please call 133-622.

Please note we do not offer discounts on volume purchases, all purchases from the Apple Store will be at recommended retail (RRP).