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Apple products are designed to protect your privacy, because privacy is a fundamental human right.
Trade in your iPhone, iPad, Mac, Watch or any other device for credit toward a new one, or recycle it responsibly for free with Apple Trade In.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics and six speakers.
Learn about the community, culture and opportunities at our Austin location.
AirPods Pro (2nd generation) — Adaptive Audio, up to 2x more Active Noise Cancellation, Transparency mode and Personalised Spatial Audio.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, spatial audio and free engraving.
Apple and Nike have taken our long-running partnership even further with bands designed to minimise waste and reduce our environmental impact.
We’re taking action to address systemic racism by expanding opportunities for communities of colour. Because an equitable world is a better world.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Enjoy savings on your new iPhone with the latest carrier offers. Trade in your iPhone for credit towards a new one, exclusively at an Apple Store.
GarageBand for Mac has everything you need to learn, play, record, mix and share incredible music, even if you’ve never played a note.
Apple powers innovation across every part of campus — from cutting-edge research and game-day sports to daily student and faculty life.
Siri is an easy way to make calls, send text messages, use apps and get things done with your voice. Siri is the most private intelligent assistant.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
Final Cut Pro for iPad features a new touch interface, pro camera mode, multicamera editing, Fast Cut automation, and built-in graphics and effects.
watchOS 10 delivers redesigned apps for more information at a glance. Advanced cycling metrics, insights for mental and vision health and more.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
More answers to your questions about Apple and the environment.
The new iPad Pro has the M2 chip, 12.9-inch Liquid Retina XDR display, 11-inch Liquid Retina display, Wi-Fi 6E, 5G and support for Apple Pencil hover.
Photos for iOS and iPadOS makes it easy to relive, edit and share your favourite moments.
The worldʼs best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
iPhone 15 Pro and iPhone 15 Pro Max. Titanium design. A17 Pro chip. Action button. 48MP Main camera. USB-C.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.