Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, and a connection to the people and things you care about most.

Track work outs, stay healthy and meet your fitness goals with your Apple Watch. It’s the fitness partner that fits on your wrist.

Move. Exercise. Stand.

Track all the ways you're active.

Activity rings show your daily activity. Make it your goal to close them every day. To keep you motivated there are awards, personalized coaching and Activity competitions.

A healthy number of workouts.

From strength training and HIIT to Pilates and yoga, Apple Watch tracks all your favourite ways to work out — with the metrics you most want to see.

Go all out with the enhanced Workout app.

Train in new ways with advanced metrics like Heart Rate Zones, Power and Elevation. Keep an eye on your pace. And automatically transition between workouts with Multisport.

Coming soon

Race Route. Repeat it and beat it.

If it's an Outdoor Run or Outdoor Cycle workout you do often, you can choose to race against your last or best result and receive in-the-moment updates to help you get there.

Make a splash with your watch.

Apple Watch is rated water-resistant to 50 metres.1 Perfect for swimming, surfing or water balloon fights. Quick, duck!

Apple fitness plus

Fitness for all. Now all you need is iPhone.

Choose from 11 different workout types, as well as audio-guided walks and runs. Make every workout yours with modifications. And work out anywhere, anytime, from five to 45 minutes — with dozens of new additions every week. Get three months free when you buy an Apple Watch.2

Learn more about Apple Fitness+

Only on Ultra

Apple Watch Ultra. Adventure awaits.

Introducing the most rugged and capable Apple Watch ever, designed for the demanding needs of endurance athletes, outdoor adventurers and ocean explorers. Apple Watch Ultra features all-new apps for scuba and free diving, a redesigned compass, a robust yet lightweight titanium case, precision dual-frequency GPS and up to 36 hours of battery life.3

Wear your watch to bed, and Apple Watch can track your sleep. It’s always looking out for you.

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.4 But many people don't recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

Available on Series 8 and Ultra

Blood oxygen. Key to your wellness.

Apple Watch features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.5

Learn how to use the Blood Oxygen app

Available on Series 8 and Ultra

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.6 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn how to use the ECG app

Introducing Crash Detection. Help on automatic.

Apple Watch is now able to detect if you’re in a severe car crash and automatically connect you with emergency services, provide your location and notify your emergency contacts.7

Emergency services when you need them.

Apple Watch can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.7 You can also get immediate help in an emergency by pressing and holding the side button.8

Stay well-versed in your wellness.

Apple Watch has apps that help you focus on your overall health and wellness by helping you stay on top of your medications9, protect your hearing from loud sounds and get reminders to wash your hands.

Available on Series 8 and Ultra

Temperature sensing. Understand your cycle like never before.

Apple Watch now has an innovative new sensor that tracks your temperature while you sleep.10 Cycle Tracking uses this data to provide a retrospective estimate of when you ovulated, which can be helpful for family planning. As always, your data is private and secure.11

You snooze. You win.

The Sleep app not only tracks your sleep, it works with your iPhone to help you create a bedtime routine and schedule. And now with watchOS 9, you get deeper insights into your various sleep stages during the night.

Log in to your noggin.

Good health means not just exercising your body, but also training your mind. The Reflect feature brings more mindfulness into your life as you focus on a short, thought-provoking theme. And the Breathe feature helps you focus, centre and connect.

It keeps you connected to the people and things you care about mostwith texts, calls, music and more..

Stay in touch with a tap.

Text, make calls and listen to music with ease. And with available cellular, you can do it all without your phone.12 It makes leaving your phone behind something you can do on purpose.

Express yourself.

Composing messages is easy on Apple Watch. Use dictation, Scribble and emoji all at once. Then spice it up with a GIF from #images or a personal photo of your own. Wish you could just type your message? You can with the QWERTY keyboard on Apple Watch Series 8 and Apple Watch Ultra.

Stream over 90 million songs with Apple Music.

Apple Music gives you a music collection that goes everywhere you do.13 And with Apple Podcasts and Audiobooks, you’ll always have something to listen to.

Put your money where your wrist is.

Store your credit, debit and prepaid cards in the Wallet app, then use Apple Pay to buy almost anything — quickly and securely with just a double click of the side button.14

Never forget your key again.

Keep a digital key to your home in your Wallet, so it’s always with you.15 Home key works with a variety of popular lock brands and allows you to safely share your key with family, guests or even a contractor.

Hey Siri. Do everything for me.

Find directions, figure out what song is playing or even get a language translation just by raising your wrist and asking.

Improve your sense of direction.

With Maps, you can find driving, walking, transit or cycling directions to wherever you’re going and get a tap on the wrist when it’s time to turn.

Tap into thousands of apps with the App Store.

The App Store on Apple Watch lets you find and download apps straight to your watch without having to take out your iPhone.

Apple Watch Family Setup feature.
It can help keep the family closer.

Family Setup lets everyone in on the fun.

With Family Setup, everyone in the family, like your kids and older adults, can have an Apple Watch. Even those who don’t yet have their own iPhone.16 It’s all the connectivity, wellness and safety features you love, for everyone you love. Fun and independence for them. Peace of mind for you.

Kid-friendly features. Parent-friendly goals.

Kids can call, text, ask Siri questions, listen to music and use apps. Each watch has its own phone number, and you can approve whom kids contact. And Schooltime mode restricts app access when it’s time to study.

The perfect watch for Nana, Abuela,
Pawpaw or Yeye.

Safety features like Fall Detection,17 Emergency SOS, and high and low heart rate notifications make Apple Watch great for older family members, even if they don’t own an iPhone. Calling, texting and location sharing provide an easy way to stay connected with the family.

Control music on your iPhone, ping your iPhone to locate it, or unlock your Mac all with your Apple Watch. It’s well-acquainted with all your Apple devices.

No more hide-and-seek with your phone. Or AirPods. Or…

Ever lost your phone knowing it’s probably just a few metres away? The Find Devices app helps you quickly locate your lost Apple devices. And the Find Items app helps you find belongings connected to an AirTag. All from your wrist.

Have everything under remote control.

You can use Apple Watch as a remote control for music on your phone, to snap a picture on your iPhone camera or to control your Apple TV. It’s the remote that’s impossible to lose.

The key to unlocking your Mac.

Just having your watch on is enough to unlock your Mac. All you have to do is be next to your computer when you wake it up. No password necessary.

With many customization options, It’s easy to make it yours.

Change your watch band. Change your look.

Watch bands come in many different styles, materials and colours. You can swap them out in seconds, making it easy to find the right look for the right moment.

There’s a face for that.

Whether you like your watch face minimal or full of information, you can customize it to be exactly how you want it. And now Nike faces are available to everyone.

Find faces. Share them, too.

Discover the perfect watch face for whatever you’re into on the App Store or online. And share faces with friends by text or email.

Use AR to see
Apple Watch  SE.

Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus

Get 3 months free when you buy an Apple Watch.2

Apple Watch Studio

Any case. Any band.
Any style you want.

Which Apple Watch
is right for you?

New

Apple Watch
Series 8

Buy

45mm or 41mm

Swimproof1

IP6X dust-resistant1

 

 

Always-On Retina display
Up to 1000 nits

Blood Oxygen app5

ECG app6

High and low heart
rate notifications

Irregular rhythm
notification4

Temperature sensing10

Cycle tracking
with retrospective
ovulation estimates11

Emergency SOS7

International
emergency calling8

Fall Detection

Crash Detection7

 

Cellular available12

Family Setup — pair
multiple
watches
with one iPhone16

New

Apple Watch
SE

Buy

44mm or 40mm

Swimproof1

 

 

 

Retina display
Up to 1000 nits

 

 

High and low heart
rate notifications

Irregular rhythm
notification4

 

Cycle tracking11

Emergency SOS7

International
emergency calling8

Fall Detection

Crash Detection7

 

Cellular available12

Family Setup — pair
multiple
watches
with one iPhone16

New

Apple Watch
Ultra

Buy

49mm

Swimproof18

IP6X dust-resistant19

MIL-STD 810H certification20

Action button

Always-On Retina display
Up to 2000 nits

Blood Oxygen app5

ECG app6

High and low heart
rate notifications

Irregular rhythm
notification4

Temperature sensing10

Cycle tracking
with retrospective
ovulation estimates11

Emergency SOS7

International
emergency calling7

Fall Detection

Crash Detection7

86-decibel Siren
to attract attention

Cellular12

Family Setup — pair
multiple
watches
with one iPhone16

Compare all models Shop Apple Watch