iPhone

iPhone X

Say hello to the future.

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Special Edition

iPhone 8

Compare iPhone models.

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play and connect with the world around you. iPhone is already built for the next generation of AR apps.

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A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

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Ways to buy
iPhone

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Turn the smartphone you have into the iPhone you want.

Get up to $400 toward a new iPhone. Just trade in your eligible smartphone with Apple GiveBack. It’s good for you and the planet.

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Free shipping on everything

And free returns.

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Pick up at an Apple Store

Buy online and pick up available items today.

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Why Switch

Life is easier on iPhone.

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Guided Tour

Take a tour of iPhone X.

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AirPods

Wireless. Effortless. Magical.

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Accessories

Explore iPhone accessories.

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Selfies on iPhone X

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How to shoot on iPhone.

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Cashless made effortless.

Apple Pay lets you make purchases securely, easily and privately in millions of stores, in popular apps and on the web using Safari.

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iCloud

The best place for all your photos, files and more.

iCloud is built into every Apple device and keeps your stuff safe, up to date and available wherever you are.

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You want to do what’s best for your family.
So do we.

Apple is continually designing new features to help make sure kids use their devices in the ways you want.

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