Apple Direct Marketing :: WWDC 2006 Campaign

Worldwide Developers Conference / Testimonials
Email campaign attempting to drive registrations to Apple's annual conference of Mac software developers.
Created by: Apple Graphic Design and Apple Developer Marketing

Wil Shipley / Delicious Monster >
Landing page >

John Penn II / Adobe Systems >

Matt Craig / Luxology >

WWDC 2006: Get a taste of what's in store.

From:		Apple
Subject:		WWDC 2006: Get a taste of what's in store.
Date:		May 22, 2006
To:		Engineers at companies that create Mac software

WWDC2006 August 7-11, San Francisco. I'm bringing mystery, horror, and intrigue.
What are you bringing? - Wil Shipley, Delicious Monster

Wil Shipley made organizing an entire collection of books, CDs, DVDs, and video games as easy as waving an iSight camera at a bar code. Of course, making anything that easy can get incredibly complicated.

That's why he'll be bringing his ideas and questions about the next version of Delicious Library to WWDC 2006, where he'll learn the newest Apple technologies directly from the engineers who created them. Visit the WWDC website for the latest information on the conference. Think of it as required reading for any Mac developer.

At last year's conference, I sought out the Core Graphics team, and with one conversation--actually, one sentence--they saved me months of work.

Space for presentations and sessions is limited. Registration is on a first-come, first-served basis.

*For pricing details, please see WWDC 2006 Pricing. Worldwide Developers Conference 2006 attendees must agree to the ADC Terms and Conditions. Prices, product offerings, and program terms are subject to change at Apple's discretion. Some products or promotions are not available outside the U.S. For further information, please review the WWDC 2006 Attendance & Refund Policy.

You are receiving this email because you have agreed to receive technical information from the Apple Developer Connection. If you no longer wish to receive email from ADC, you may unsubscribe online or go to http://developer.apple.com/contact/index.html.

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WWDC early registration extended to July 7.

From:		Apple
Subject:		WWDC early registration extended to July 7.
Date:		June 26, 2006
To:		Engineers at companies that create Mac software

I'm bringing code that makes supermodels blush. What are you bringing? - John Penn II, Adobe Systems

When you flip through the pages of a fashion magazine or marvel at an ad for a hot new sports car, you're not only seeing the work of photographers and designers. You're also seeing the work of John Penn II, Senior/Lead Computer Scientist for Adobe Photoshop.

To make sure he's ready to take full advantage of Mac OS X Leopard, John will be front and center at WWDC when Leopard is previewed for the first time anywhere. Still haven't registered for WWDC? You're in luck, because early registration has been extended to July 7. Sign up today, and get the first look at what's next.

If you want to be first in line to hear about what's coming, you need to go
to WWDC.

Space for presentations and sessions is limited. Registration is on a first-come, first-served basis.

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WWDC 2006: See ideas in all shapes and sizes.

From:		Apple
Subject:		WWDC 2006: See ideas in all shapes and sizes.
Date:		May 31, 2006
To:		Engineers at companies that create Mac software

WWDC2006 August 7-11, San Francisco. I'm bringing some really twisted characters.
What are you bringing? - Matt Craig, Luxology

Matt Craig's application doesn't just push the boundaries. It stretches, extrudes, blends, inverts, contorts, and bends them to the will of Hollywood animators, product designers, and other 3D modeling artists. To keep such demanding users satisfied, Matt is constantly looking for ways to leverage the technologies available in Mac OS X.

That's why he's bringing his questions and ideas for the next version of modo to WWDC, where he'll learn about the newest Apple technologies directly from the engineers who created them. Visit the WWDC website for the latest conference information and see the shape of things to come.

Keynote day is just the best. You get this giant thing dropped on you, and you don't know what it is, and it's exciting. Then you get to spend the rest of the week learning and taking advantage of what you just found out, and getting it into your app.

Space for presentations and sessions is limited. Registration is on a first-come, first-served basis.

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