Everyone Can Create

A new curriculum that brings creative expression to every subject.

Everyone Can Create teaches students to develop and communicate ideas through video, photography, music, and drawing. And it gives teachers fun and meaningful ways to bring these skills into any lesson, topic, or assignment.

Coming this fall

Why creativity matters.

After 40 years working alongside educators, we’ve seen — and research has shown — that creative thinking leads to deeper student engagement. And when students are more engaged, they take more ownership of their learning. Creative skills help students become better problem solvers, communicators, and collaborators. They explore more and experiment more. They tell richer stories and find their own unique voices. They stretch their imaginations and make connections they might not otherwise make — and carry all these skills through everything they’ll do in school. And beyond.

Easy, fun lessons for teaching creative skills and techniques.

Designed with the help of educators and creative professionals, Everyone Can Create introduces the fundamental skills and techniques of video, photography, music, and drawing. Students will use free apps available on any iPad, like Clips and GarageBand, taking advantage of the built-in camera, microphone, speakers, Multi-Touch display, and support for Apple Pencil. The curriculum also offers materials to help teachers infuse these skills into the subjects they teach every day. So students can use musical rhythm to make a math equation more memorable, produce a video to re-create a turning point in history, or use drawing to illustrate a city’s changes in architecture over time.


Video gives students a powerful means of interpreting existing ideas and expressing their own. Learning about composition, lighting, camera angles, pacing, and how to establish setting helps students construct strong narratives, which they can do right away with Clips, iMovie, and the built-in camera.

  • Clips
  • iMovie


By examining and capturing photos, students can better understand the realities of the world around them. Using the iPad camera and the Photos app, they’ll learn to identify and frame compelling subjects, experiment with light and shadow, and explore all aspects of composition — from point of view to depth to symmetry.

  • Camera
  • Photos


Songs enrich and tell stories. Understanding rhythm, melody, and harmony gives students the building blocks to make music of their own. GarageBand helps students learn to create and sample beats, arrange tracks, record vocals, capture sound, and mix audio — opening up more ways to convey themes and ideas in their storytelling.

  • GarageBand


Drawing encourages the mind to observe the world more closely, considering how things are put together and how they work. It lets students articulate concepts that exist only in their imaginations, in ways words just can’t. Using Apple Pencil with apps like Tayasui Sketches School, they’ll explore balance and symmetry, different types of lines, shapes, shading, color, and texture.

  • Sketches School
  • Pages

Get a preview of the upcoming curriculum.

Here are a few lessons to explore, with many more coming this fall in each of the creative disciplines.

Teacher Guide

A teacher guide with supplementary teaching materials makes it easy to bring more forms of expression into any subject. It includes class activities that can be applied to any grade level, assessment tips, and sample student work to get students started.

Preview the Teacher Guide

Student Guide

The Everyone Can Create student guide offers a step-by-step approach that teaches students the core skills and techniques of each creative discipline using free apps available on every iPad.

Preview the Student Guide

Today at Apple Session

Join us for Teacher Tuesday sessions at Apple Stores and explore creative expression on iPad. Based on the Everyone Can Create curriculum, you’ll work hands-on with creatives in a 60-minute session to learn how to enhance assignments in any subject or grade level with video, music, drawing, and photography. Sessions are recommended for educators of students ages 5-18.

Find sessions for teachers