iPhone

iPhone X

Say hello to the future.

You can buy online and get free delivery.
Or reserve to buy at an Apple Store near you.1
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iPhone X
Design Film

Watch

iPhone 8

A new generation of iPhone.

Learn more Buy

Or visit an Apple Store today.2

Imagination is a gift.

Shop Holiday Gifts

Compare iPhone models.

Find the best iPhone for you

A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

Learn more about iOS 11

Trade up to
a new iPhone.

Trade in your current smartphone
and get up to HK$3,840 in credit.3

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Visit a Store

See Apple products in person at the Apple Store and have all your questions answered.

Visit a Store

Free delivery

Get free shipping direct to your door.

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AirPods

Wireless. Effortless. Magical.

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Accessories

Explore iPhone accessories.

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Guided Tour

Take a tour of iPhone X.

Watch the Guided Tour

How to shoot on iPhone.

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Clips

Say it with video.

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iCloud

For safekeeping. And easy sharing.

iCloud keeps all your photos, videos, documents, apps, notes, contacts, and more, safe, secure, and accessible. Automatically.

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