iPhone

iPhone X

Say hello to the future.

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iPhone 8

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iPhone models

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Augmented Reality

A new world all around you.

Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.

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iOS 12

More power to you.

iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive, and more delightful.

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Coming this fall

Turn the smartphone you have into the iPhone you want.

Get up to HK$2,705 toward a new iPhone.* Just trade in your eligible smartphone with Apple GiveBack. It’s good for you and the planet.

See how it works

Visit a Store

See Apple products in person at the
Apple Store and have all your questions answered.

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Free delivery

Get free shipping direct to your door.

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AirPods

Wireless. Effortless. Magical.

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Accessories

Explore iPhone
accessories.

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Guided Tour

Take a tour

of iPhone X.

Watch the Guided Tour

How to shoot on iPhone.

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Cashless made effortless.

Apple Pay lets you make purchases securely, easily, and privately in many stores, in popular apps, and on the web using Safari.

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Selfies
on iPhone X

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iCloud

The best place for all your photos, files, and more.

iCloud is built into every Apple device and keeps your stuff safe, up to date, and available wherever you are.

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You want to do what’s best for your family.
So do we.

Apple is continually designing new features to help make sure kids use their devices in the ways you want.

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