iPhone X

Say hello to the future.

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iPhone X
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iPhone 8

A new generation of iPhone.

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Compare iPhone models.

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.

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A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

Learn more about iOS 11

Trade up to
a new iPhone.

Trade in your current smartphone
and get up to HK$3,200 in credit.*

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Visit a Store

See Apple products in person at the Apple Store and have all your questions answered.

Visit a Store

Free delivery

Get free shipping direct to your door.

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Wireless. Effortless. Magical.

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Explore iPhone accessories.


Guided Tour

Take a tour of iPhone X.

Watch the Guided Tour

How to shoot on iPhone.

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Cashless made effortless.

Apple Pay lets you make purchases securely, easily, and privately in many stores, in popular apps, and on the web using Safari.

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Selfies on iPhone X

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For safekeeping. And easy sharing.

iCloud keeps all your photos, videos, documents, apps, notes, contacts, and more, safe, secure, and accessible. Automatically.

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Today at Apple

Discover new ways to take photos.

Stop by for a Photo Walk and develop your photography skills. Happening at an Apple Store near you.

Find a session