iPhone X

Say hello to the future.

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Special Edition

iPhone 8

iPhone models

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.

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iOS 12

More power to you.

iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive, and more delightful.

See the preview

Coming this fall

Turn the smartphone you have into the iPhone you want.

Get up to HK$2,720 toward a new iPhone.* Just trade in your eligible smartphone with Apple GiveBack. It’s good for you and the planet.

See how it works

Pick up at an Apple Store today

Buy online and pick up available items today.

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Free delivery

Get free shipping direct to your door.

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Wireless. Effortless. Magical.

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Explore iPhone


Guided Tour

Take a tour

of iPhone X.

Watch the Guided Tour

How to shoot
on iPhone.

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Cashless made effortless.

Apple Pay lets you make purchases securely, easily, and privately in many stores, in popular apps, and on the web using Safari.

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on iPhone X

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The best place for all your photos, files, and more.

iCloud is built into every Apple device and keeps your stuff safe, up to date, and available wherever you are.

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You want to do what’s best for your family.
So do we.

Apple is continually designing new features to help make sure kids use their devices in the ways you want.

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