Watch the latest Apple event stream, and check out the archive of special event announcements for our products and services.
Save up to 15% and get a one-year warranty with the Apple Refurbished purchasing program. Read more on the Apple Refurbished promise.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features, and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features, and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features, and a connection to what you care about most.
https://www.apple.com/hk/en/apple-watch-series-9/why-apple-watch/
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features, and a connection to what you care about most.
https://www.apple.com/hk/en/apple-watch-ultra-2/why-apple-watch/
Trade in your eligible Mac for credit toward a new Mac Studio. Personal Setup available. Buy now at apple.com.
Mac mini — supercharged by the M2 chip — features a wide array of ports for a phenomenal desktop experience. Financing options available. Select a model or ...
Mac Pro with the M2 Ultra chip combines our most powerful Apple silicon yet with PCIe expansion. Select a model or customize your own. Buy now.
Learn how schools around the world are using Apple technology to do incredible things in the classroom — and in their communities.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs, and seamless sharing in Messages.
iOS 17 brings new features for more expressive communication, simplified sharing, and a new full-screen experience for your iPhone.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Apple Books makes finding and reading books a beautiful, effortless experience on iPhone, iPad and Mac.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps along with fun personalization tools and Game mode.
Trade in your iPhone, iPad, Mac, Watch or any other device for credit towards a new one, or recycle it responsibly for free with Apple Trade In.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
Trade in your eligible Mac for credit toward a new iMac all-in-one computer. Select a model or customize your own. Free delivery. Buy at apple.com.
More answers to your questions about Apple and the environment.
Get HK$250–HK$4,000 off a new iPad (10th Gen) when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Get HK$250–HK$4,000 off a new iPad Air when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Trade in your eligible Mac for credit toward a new 14-inch or 16-inch MacBook Pro. Select a model or customize your own. Buy now at apple.com.
Get HK$250–HK$4,000 off a new iPad Pro when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Trade in your eligible Mac for credit toward a new iMac all-in-one computer. Select a model or customize your own. Free delivery. Buy at apple.com.
Get HK$250–HK$4,000 off a new iPad 9th Gen when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Get HK$250–HK$4,000 off a new iPad mini when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, and more.