iPhone

Switch to iPhone.

Getting Started

Switching from Android to iPhone is simple.

Getting Started

Switching from

Android
to iPhone

is simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

Learn more about the Move to iOS app

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and more. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.** And you can keep your conversations going on apps such as WhatsApp and WeChat.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.
Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last

iPhone holds its value longer
than other smartphones.

Last phone standing.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.¹ Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.²

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

Supersmart, superspeedy Apple silicon.

The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI workflows with the new Neural Accelerators in the GPU.

Arknights: Endfield^†
iOS and Apple Intelligence

New look. Even more magic.

iOS and Apple Intelligence

New look. Even more magic.

A whole new element of delight.

The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.

Lock in your favorite controls.

Assign a control to the Action button, or swap out your Lock Screen controls for ones you love to use more often.

Now that’s smart.

Our latest iPhone models are built for Apple Intelligence,⁷ the personal intelligence system that helps you write, express yourself, and get things done effortlessly.

Do more with visual intelligence.⁸

You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your screen.

Clean Up.⁹

Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

The start of a new era for Siri.

With an all‑new design, richer language understanding, and expansive product knowledge about your devices, Siri is more helpful than ever.

iPhone for all.

Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.
Privacy

Your data.
Just where you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.¹¹
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.

Keep on zoomin’.

The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

Make movies like the movies.

Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.³
Environment

Designed with the earth in mind.

Environment

Designed with the earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode.¹⁰

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.
Peace of Mind

Helpful features.
Just in case.

Peace of Mind

Helpful features.
Just in case.

For urgent help.

Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.¹²

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

Explore the lineup.

Compare all models

New iPhone 17 Pro
- Cosmic Orange
- Deep Blue
- Silver
Innovative design for ultimate

performance and battery life.

Learn more Buy
New iPhone Air
- Sky Blue
- Light Gold
- Cloud White
- Space Black
The thinnest iPhone ever.
With the power of pro inside.

Learn more Buy
New iPhone 17
- Lavender
- Sage
- Mist Blue
- White
- Black
Even more delightful.
Even more durable.

Learn more Buy
iPhone 16
- Ultramarine
- Teal
- Pink
- White
- Black
Amazing performance.
Durable design.

Learn more Buy
iPhone 16e
- White
- Black
Everything you love.
Including the price.

Learn more Buy

Why Apple is the best
place to buy iPhone.

Shop iPhone

Apple Trade In

Save on a new iPhone with a trade‑in.

Get credit toward your next iPhone when you trade in an eligible device.*

Apple Trade In

Get trade-in credit for your new device.

Just add a trade‑in when you choose a new product. Once your device has been received and verified, we’ll apply the value of your current model to your payment method. Terms apply.
Learn more about Apple Trade In
Personal Setup

Make the most of your iPhone with an online session.

Talk one on one with a Specialist to set up your device and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone
Delivery and Pickup

Free delivery and pickup.

Get free delivery or pickup at your Apple Store.

Delivery and Pickup

Quick, convenient pickup

Order online and pickup your order at an Apple Store. Check the status of your local store to see if quick pickup is available.
Learn more, delivery and pickup options
Shop with a Specialist

Shop with a Specialist.

Let us help you find what you need and answer all of your questions.

Shop with a Specialist

Get help finding what’s right for you.

Shop one on one with a Specialist online.
Shop online with a Specialist
Apple Store App

Explore a shopping experience designed around you.

Use the app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saves, and track your orders. Plus, opt in today to get updates on new products, promotions, and store events.

Download the Apple Store app

Scan the QR code to get started.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Apple Trade In

You can get up to HK$2,300 for your Android smartphone.*

With Apple Trade In, you can receive a gift card toward a new iPhone when you trade in your Android phone.

Apple Trade In

You can get up to HK$2,300 for your Android smartphone.*

Just add a trade‑in when you choose a new product. Once your Android phone has been received and verified, we’ll put that value on a gift card you can use anytime to shop for Apple products. Terms apply.
Learn more about Apple Trade In
Personal Setup

Make the most of your iPhone with an online session.

Talk one on one with a Specialist to set up your device and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone
Shop with a Specialist

Shop with a Specialist.

Let us help you find what you need and answer all of your questions.

Shop with a Specialist

Get help finding what’s right for you.

Shop one on one with a Specialist online.
Shop online with a Specialist
Delivery and Pickup

Free delivery and pickup.

Get free delivery or pickup at your Apple Store.

Delivery and Pickup

Quick, convenient pickup

Order online and pickup your order at an Apple Store. Check the status of your local store to see if quick pickup is available.
Learn more, delivery and pickup options
Apple Store App

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saves, and track your orders. Plus, opt in today to get updates on new products, promotions, and store events.

Download the Apple Store app

Scan the QR code to get started.

Upgrade to iPhone.

Get to know iPhone.

Innovation

Beautiful and durable,
by design.

Innovation

Beautiful and durable, by design.

Second to none.

iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminum unibody and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control, and the Action button.

Last phone standing.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.¹ iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.²

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.

Keep on zoomin’.

The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

Make movies like the movies.

Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.³
Chip and Battery Life

Fast that lasts.

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple silicon.

The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI workflows with the new Neural Accelerators in the GPU.

Arknights: Endfield^†

Long-lasting battery life? 100%.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 31 hours of video playback on iPhone 17 Pro and 37 hours on iPhone 17 Pro Max.⁴

Made for 5G.

iPhone + 5G = a superfast experience.⁵ And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Power. Fully. Fast.

Snap on a MagSafe Charger for faster wireless charging.⁶ Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable as your Mac and iPad.
iOS and Apple Intelligence

New look. Even more magic.

iOS and Apple Intelligence

New look. Even more magic.

A whole new element of delight.

The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.

Now that’s smart.

Our latest iPhone models are built for Apple Intelligence,⁷ the personal intelligence system that helps you write, express yourself, and get things done effortlessly.

Do more with visual intelligence.⁸

You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your screen.

Clean Up.⁹

Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

iPhone for all.

Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.
Environment

Designed with the earth in mind.

Environment

Designed with the earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode.¹⁰

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.
Privacy

Your data.
Just where you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.¹¹
Peace of Mind

Helpful features.
Just in case.

Peace of Mind

Helpful features.
Just in case.

For urgent help.

Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.¹²

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

iPhone essentials.

All iPhone accessories

iPhone accessories

Protect and personalize your iPhone with fresh accessories like colorful cases, the all-new Crossbody Strap, and more.

Shop iPhone accessories
AirTag

Attach one to your keys. Put another in your
backpack. If they’re misplaced, just use the Find My app.

Buy

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.¹³ To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.