Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, and a connection to the people and things you care about most. And it’s always just a glance away.

Track workouts, stay healthy and meet your fitness goals with your Apple Watch. It’s the fitness partner that fits on your wrist.

Move. Exercise. Stand.

Track all the ways you’re active.

Activity rings show your daily activity. Make it your goal to close them every day. To keep you motivated there are awards, personalised coaching, and Activity competitions.

A healthy number of workouts.

From strength training to Pilates, HIIT to yoga, Apple Watch tracks all your favourite ways to work out — with the metrics you most want to see.

Make a splash with your watch.

Apple Watch is rated water resistant 50 metres.1 Perfect for swimming, surfing or water balloon fights. Quick, duck!

Apple fitness plus

Fitness for all, powered by Apple Watch.

Introducing the first fitness experience powered by Apple Watch. With 11 workout types from 5 to 45 minutes. New guided meditations. Personal metrics from your Apple Watch synced to your iPhone, iPad and Apple TV. And new workouts every week, all set to music from your favourite artists. Get three months free when you buy an Apple Watch.2

Learn more about Apple Fitness+

Wear your watch to bed, and Apple Watch can track your sleep. It’s always looking out for you.

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.3 But many people don’t recognise the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

You snooze. You win.

The Sleep app doesn’t just track your sleep. It works with your iPhone to help you create a schedule and bedtime routine so you can meet your sleep goals.

Get help when you need it.

Apple Watch can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.4 You can also get immediate help in an emergency by pressing and holding the side button.

Log in to your noggin.

Good health means not just exercising your body, but also training your mind. The new Reflect feature brings more mindfulness into your life as you focus on a short, thought-provoking theme. And the updated Breathe feature helps you focus, centre and connect.

Stay well versed in your wellness.

Apple Watch has apps that help you focus on your overall health and wellness by letting you easily track your menstrual cycle,5 protect your hearing from loud sounds and get reminders to wash your hands.

Only on Series 7

Blood oxygen. Key to your wellness.

Apple Watch Series 7 features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.6

Learn how to use the Blood Oxygen app

Only on Series 7

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch Series 7 is capable of generating an ECG similar to a single-lead electrocardiogram.7 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn how to use the ECG app

It keeps you connected to the people and things you care about most,with texts, calls, music and more..

Stay in touch with a tap.

Text, make calls and listen to music with ease.

Express yourself.

Composing messages is easy on Apple Watch. Use dictation, Scribble and emoji all at once. Then spice it up with a GIF from #images or a personal photo of your own. Wish you could just type your message? Now you can with the new QWERTY keyboard on Apple Watch Series 7.

Stream 75 million songs with Apple Music.

Apple Music gives you a music collection that goes everywhere you do.8 And with Apple Podcasts and Audiobooks, you’ll always have something to listen to.

Put your money where your wrist is.

Store your credit, debit and pre-paid cards in the Wallet app, then use Apple Pay to buy almost anything — quickly and securely with just a double tap of the side button.9

Never forget your key again.

Now you can store a digital key to your home in your Wallet, so it’s always with you. Home key works with a variety of popular lock brands and allows you to safely share your key with family, guests or even a contractor.

Hey Siri. Do everything for me.

Find directions, figure out what song is playing or even get a language translation just by raising your wrist and asking.

Improve your sense of direction.

Improve your sense of direction. With Maps, you can find driving, walking or public transport directions to wherever you’re going, and get a tap on the wrist when it’s time to turn.

Tap into thousands of apps with the App Store.

The App Store on Apple Watch lets you find and download apps straight to your watch without having to take out your iPhone.

Control music on your iPhone, ping your iPhone to locate it or unlock your Mac, all with your Apple Watch. It’s well-acquainted with all your Apple devices.

No more hide-and-seek with your phone. Or AirPods. Or…

Ever lost your phone knowing it’s probably a few metres away? The Find Devices app helps you quickly locate your lost Apple devices. And the Find Items app helps you find belongings connected to an AirTag. All from your wrist.

Have everything under remote control.

You can use Apple Watch as a remote control for music on your phone, to snap a picture on your iPhone camera or to control your Apple TV. It’s the remote that’s impossible to lose.

The key to unlocking your Mac.

Just having your watch on is enough to unlock your Mac. All you have to do is be next to your computer when you wake it up. No password necessary.

With many customisation options, It’s easy to make it yours.

Change your watch strap. Change your look.

Watch straps come in many different styles, materials and colours. You can swap them in seconds, making it easy to find the right look for the right moment.

There’s a face for that.

Whether you like your watch face minimal or full of information, you can customise it to be exactly how you want it.

Find faces. Share them too.

Discover the perfect watch face for whatever you’re into on the App Store or online. And share faces with friends by text or email.

Use AR to see
Apple Watch
Series 7.

Just open this page in Safari
on your iPhone or iPad.

Apple fitness Plus

Get 3 months free when you buy an Apple Watch.2

Apple Watch Studio

Any case. Any strap.
Any style you want.

Which Apple Watch
is right for you?

Apple Watch
Series 7


45mm or 41mm

Swimproof 1

Most crack resistant
front crystal

Certified IP6X
dust resistant 1

Always-On Retina display
Nearly 20% larger than Apple Watch SE

More than 50% larger
than Series 3

Blood Oxygen app 5

ECG app 6

High and low heart
rate notifications

Irregular heart
rhythm notification 3

Emergency SOS 4

Fall Detection

Apple Watch


44mm or 40mm

Swimproof 1



Retina display
Over 30% larger
than Series 3




High and low heart
rate notifications

Irregular heart
rhythm notification 3

Emergency SOS 4

Fall Detection

Apple Watch
Series 3


42mm or 38mm

Swimproof 1



Retina display



High and low heart
rate notifications

Irregular heart
rhythm notification 3

Emergency SOS 4

Compare all models Shop Apple Watch