Apple Watch SE 40mm and 44mm Aluminium cases with built-in GPS and crash detection. Buy at apple.com.
Trade in your eligible Mac for credit towards a new iMac all-in-one computer. Select a model or customise your own. Free delivery. Buy at apple.com.
Apple Watch Series 9 41mm or 45mm. Aluminium cases with built-in GPS. Buy at apple.com.
Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, colour accuracy and HDR that transforms the way you work.
Trade in your eligible Mac for credit towards a new iMac all-in-one computer. Select a model or customise your own. Free delivery. Buy at apple.com.
Supercharged by the M2 or M2 Pro chip, Mac mini has a wide array of ports and Wi‑Fi 6E for a phenomenal desktop experience.
By 2030 we aim to make all our products carbon neutral through recycled and renewable materials, clean energy, and low-carbon shipping.
The new Mac Pro with M2 Ultra combines our most powerful Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
Be part of a group that continues to develop revolutionary ideas that redefine what’s possible.
Introducing Apple Watch Ultra 2. Rugged and capable, with the brightest Apple display, carbon-neutral case and strap combinations, and new strap colours.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
Learn how schools around the world are using Apple technology to do incredible things in the classroom — and in their communities.
MacBook Pro with M3, M3 Pro and M3 Max chips. Up to 22 hours of battery life. The world’s best laptop display. Now in a new colour: Space Black.
Apple today announced AirPods Pro (2nd generation) with MagSafe Charging (USB‐C), making the world’s most popular headphones even better.
Beginning today, the new 15-inch MacBook Air, Mac Studio, and Mac Pro powered by Apple silicon are now available.
Apple today introduced the 15-inch MacBook Air, the world’s best 15-inch laptop.
https://www.apple.com/ie/newsroom/2023/06/apple-introduces-the-15-inch-macbook-air/
Today, Apple is bringing more choice to iPad users with a new, more affordable Apple Pencil.
Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first colour-infused back glass with a stunning, textured matte finish.
https://www.apple.com/ie/newsroom/2023/09/apple-debuts-iphone-15-and-iphone-15-plus/
The new Apple Pencil is available to order starting today.
iPhone 15 Pro and iPhone 15 Pro Max are designed with aerospace-grade titanium, delivering Apple’s lightest Pro models ever.
https://www.apple.com/ie/newsroom/2023/09/apple-unveils-iphone-15-pro-and-iphone-15-pro-max/
iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, and the new Apple Watch SE arrived in Apple Store locations.
Starting tomorrow, customers can pre-order Apple’s new iPhone 15 and choose from a number of financing, delivery, and pickup options.
Apple goes behind the scenes of Scary Fast, a special event unveiling the all-new MacBook Pro family and iMac.
Apple today unveiled the new 24-inch iMac featuring the amazing M3 chip, making the world’s best all-in-one even more powerful and more capable.
https://www.apple.com/ie/newsroom/2023/10/apple-supercharges-24-inch-imac-with-new-m3-chip/
Apple today introduced the new Mac Studio and Mac Pro, the two most powerful Macs ever made.
Apple today announced M2 Ultra, a new system on a chip (SoC) that delivers huge performance increases to the Mac and completes the M2 family.
https://www.apple.com/ie/newsroom/2023/06/apple-introduces-m2-ultra/
Ahead of Earth Day, Apple shared progress toward its climate goals and invited customers to learn and take action via its apps and services.
Apple is commemorating Black History Month by announcing exclusive content and curated launches celebrating Black culture and community.
Get official AirPods news from the Apple Newsroom archive. Access AirPods press releases, updates, photos, videos and more.
to the advancement of a wide range of standards, including, for example, cellular, Wi-Fi, and USB-C. Apple has long sought to bring a balanced perspective t...