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iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
The new, smaller Mac mini with M4 and M4 Pro chips. Built for Apple Intelligence. Now with front and back ports.
MacBook Pro laptop with M5, M4 Pro and M4 Max chips. Built for AI and Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
View all technical specifications for AirPods Pro 3.
Apple Intelligence is personal intelligence for the things you do every day. Deeply integrated into iPhone, iPad and Mac with groundbreaking privacy.
The ultimate pro desktop. Powered by M4 Max and M3 Ultra for all-out performance and extensive connectivity. Built for Apple Intelligence.
Oceanhorn 3: Legend of the Shadow Sea, the new chapter in the hit action-RPG-adventure franchise, is launching exclusively on Apple Arcade on March 5.
View all the technical specifications for Mac Studio with the M4 Max or M3 Ultra chip.
Purchase your next iPhone from the Apple Store. Get answers about network providers, offers, payments, trade-in, setup and more.
Get €40–€555 off a new iPhone 16e when you trade in an iPhone XR or newer. Buy now with free shipping.
Get €40–€555 off a new iPhone 17 or iPhone 17 Plus when you trade in an iPhone XR or newer. Buy now with free shipping.
Get €40–€555 off iPhone 17 Pro or iPhone 17 Pro Max when you trade in an iPhone XR or newer. Buy now with free shipping.
Get €40–€555 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone XR or newer. Buy now with free shipping.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.
Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
Get €40–€555 off a new iPhone Air when you trade in an iPhone XR or newer. Buy now with free shipping.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air and iPhone 17, along with iPhone 16 and iPhone 16e.
See all the technical specifications for Mac Pro with the M2 Ultra chip.
Compare the MacBook Pro 14-in (M5) with other laptops like the MacBook Pro 14-in (M4 Pro or M4 Max) and MacBook Pro 16-in (M4 Pro or M4 Max). Find the one t...
Compare Mac mini (M4) with other desktops like Mac Studio (M4 or M3) and iMac 24-in (M4, two ports). Find the one that’s perfect for you.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.