Apple Press Info

Apple Introduces New iPod touch Lineup

New Breakthrough Price of Rs.12,400

SAN FRANCISCO — September 9th, 2009 — Apple today announced the new iPod touch lineup starting at the breakthrough price of just Rs.12,400 (MRP), giving users a great iPod, a great pocket computer, a great game player and access to Apple’s revolutionary App Store with over 75,000 applications. iPod touch features Apple’s revolutionary Multi-Touch user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker — all in an amazingly thin metal design that slips easily into your pocket. The 8GB iPod touch is now available for just Rs.12,400 (MRP), along with the iPod touch 32GB model for Rs.18,400 (MRP) and 64GB model for Rs.24,400 (MRP).

“At just Rs.12,400 the iPod touch is the most affordable gateway to Apple’s revolutionary App Store with more than 75,000 applications that you can wirelessly download right into your iPod touch”, said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “You get a great iPod, a great pocket computer with the industry’s best mobile web browser and a great game player, all in this super-thin beautiful enclosure”.

iPod touch is a great iPod for enjoying music, television shows, movies and podcasts. iPod touch has incredible features for music fans such as Cover Flow, Shake to Shuffle, and access to the legendary iTunes Store. And now, the new iPod touch supports Genius Mixes, which automatically creates up to 12 endless mixes of songs from your iTunes library that go great together. Movies and television shows look great on the gorgeous 3.5-inch widescreen display. iPod touch customers have the entire iTunes Store catalogue at their fingertips, giving them instant access to the world’s largest catalogue of over 11 million songs, TV shows and Hollywood movies to purchase and download directly to their iPod touch.

iPod touch is a great game player with its built-in accelerometer, revolutionary Multi-Touch user interface, its amazing graphics performance and the over 20,000 game and entertainment titles available on the App Store. With support for peer-to-peer connections, the new iPod touch gives users the ability to play multi-player games with people next to them or around the world. iPod touch customers can add new game titles from the App Store over Wi-Fi anytime and anywhere.

iPod touch is a great pocket computer, letting users surf the web, do email, manage their calendars, organise contacts, and use social networking sites such as Facebook and Twitter. With its award-winning Safari web browser, iPod touch users can experience the Internet like no other pocket-size device. iPod touch comes with the latest iPhone 3.1 software including: Cut, Copy and Paste; Spotlight Search to search across iPod touch or within Mail, Contacts, Calendar and iPod; landscape keyboard for Mail, Notes and Safari; remote lock for MobileMe and anti-phishing features.

Apple’s App Store is a phenomenal success with a selection of over 75,000 apps available and customer downloads topping a staggering 1.8 billion apps. iPhone and iPod touch customers in 77 countries can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. The App Store works with iPod touch over Wi-Fi so users can discover, purchase and download apps wirelessly and start using them instantly.

iPod touch features up to 30 hours of music playback or six hours of video playback on a single charge. The 8GB model holds up to 1,750 songs, 10,000 photos and 10 hours of video; the 32GB model holds up to 7,000 songs, 40,000 photos or 40 hours of video; and the 64GB model holds up to 14,000 songs, 90,000 photos or 80 hours of video.* The 32GB and 64GB models also include up to 50 percent faster performance and support for even better graphics with Open GL ES 2.0.

iPod is the world’s most popular family of digital music players with over 220 million sold. Apple’s new holiday lineup includes iPod shuffle in five great colours starting at just Rs.3,700 (MRP); iPod classic in a new 160GB model holding up to 40,000 songs for Rs.15,200 (MRP); the incredible new iPod nano with a video camera available in nine brilliant polished aluminium colours starting at Rs.9,400 (MRP); and the revolutionary iPod touch® starting at the breakthrough price of just Rs.12,400 (MRP).

Pricing & Availability
The new iPod touch will be available within 2 weeks for a maximum retail price of Rs.12,400 (MRP) for the 8GB model, Rs.18,400 (MRP) for the 32GB model and Rs.24,400 (MRP) for the 64GB model through Apple Authorised Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 9. Existing iPod touch users can update to the latest 3.1 software for just $4.95 (inc. VAT) to enjoy new features including Genius Mixes and Genius for Apps. iPod touch owners who already have the 3.0 software get the 3.1 software update for free. Simply download the latest version of iTunes onto your Mac or PC, and purchase the 3.1 software update via iTunes. Video availability varies by country.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/in/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5 Mbps video at 640-by-480 resolution.

 

Press Contacts:
Apple India Public Relations
Email: media.in@apple.com

Apple India’s home page on the World Wide Web: https://www.apple.com/in

Apple’s home page on the World Wide Web: https://www.apple.com

To access Apple press releases, background material, product photography and contact information on the Web, visit Media & Analyst Information at: https://www.apple.com/in/pr

Apple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook, Leopard, iLife, iSight, AirPort Extreme, FireWire, SuperDrive, iPhoto, iMovie, GarageBand, Time Machine, Finder, Spaces, iChat, Time Capsule, Apple Store, AirPort Express, AppleCare, iWork, Logic, Final Cut, Aperture, Xserve, iTunes, iPhone, iPad, iPod, iPod nano, iPod touch, iPod classic, iCal, Apple Store, Multi-Touch, MacBook Air, Spaces, Snow Leopard, SuperDrive, AirPort Extreme, MagSafe and Bonjour are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline 000 800 440 1978

Image Use Agreement

Important Image Use Information

By copying or making any use of the image below, you acknowledge that you have read and understand, and agree to, the Image Usage Agreement below that governs your use of the Image. If you do not agree to the Agreement’s terms, do not copy or use the Image in any way, unless you have written permission signed by Apple.

Usage Agreement

Subject to the terms of this Agreement, you may use the Image solely in whole for editorial use by press and/or industry analysts. This right to use is personal to you and is not transferable by you to another party. The Image cannot be used to promote or sell any product or technology (such as on advertising, brochures, book-covers, stock photos, t-shirts, or other promotional merchandise). You may not alter, or modify the Image, in whole or in part, for any reason.

As between you and Apple, Apple is and shall remain the sole and exclusive owner of the Image. You will not delete, alter, or obfuscate any proprietary legends relating to the Image, and each use will be accompanied by the applicable proprietary attribution shown next to the Image.

I have read, understood, and agree to the Image Usage Agreement.

Agree and Download
Disagree with Terms