Founded by Thomas Edison in 1878, GE has over 300,000 employees and operations in energy, finance, health care, technology, transportation, and consumer and industrial goods.
GE needed an efficient way to train internal staff about HR systems. They found using a PDF guide wasn't yielding the retention and knowledge transfer required for training. By implementing an interactive book, the training process was streamlined and improved with HR managers getting quickly up to speed.
GE’s HR Quick-Start Guide is an easily searchable book that quickly onboards new managers and keeps seasoned staff updated on internal HR systems like staffing records and requisitions. Book widgets like Pop-Overs and Scrolling Sidebars highlight key details, while Chapter Reviews help readers retain information.
Pop-Overs. By tapping interactive elements in GE’s HR Quick-Start Guide, readers get highlighted details on specific topics and learn about further actions they can take. See all widgets
Hallmark Cards, Inc., founded in 1910, is a privately held greeting card company headquartered in Kansas City, MO., that sells products across 38,000 retail outlets in 100 countries worldwide.
Hallmark’s Retail Training team wanted to engage new store owners in essential on-boarding while keeping costs and resources under control. The goal was to create immersive, easy-to-use virtual training on iPad.
Hallmark quickly developed training books for iPad with iBooks Author that provide Gold Crown store owners a captivating, learning tool to improve knowledge retention. These books also include embedded links that act as a simple way to track course completion.
Chapter Reviews. Hallmark inserts a variety of questions throughout the book to engage users in fun facts about the Hallmark brand and aid reading comprehension. See all widgets
Deloitte Digital, a technology service line of Deloitte Consulting LLP, combines creative design and technology expertise to offer inventive solutions to businesses worldwide — from strategy to implementation.
Deloitte Digital needed a presentation format that showcased the digital agency’s technical and mobile expertise with a portable sales tool.
By creating a digital portfolio with iBooks Author, the Deloitte Digital team can share the company’s best work on iPad with current and prospective clients — anywhere, anytime — and differentiate themselves from the competition.
Keynote Presentations. Deloitte Digital’s portfolio incorporates custom animations that add layers of dynamic content and interactivity beyond the limits of the printed page. See all widgets
Alcon, a division of Novartis, is a global leader in eye care and offers a wide spectrum of products spanning surgical, pharmaceutical, and vision care across 180 markets.
Alcon’s surgical group wanted a sales tool as impressive as the equipment they sell. Printed brochures were repurposed into dynamic, digital materials using iBooks Author, engaging physicians.
Multi-Touch books on iPad give Alcon a sales tool that truly immerses customers in the content keeping interest levels high and improving the customer relationship. Links to the brochures are emailed directly to clients, giving sales reps an immediate way to follow up.
Interactive Galleries. Instead of seeing just one image on the page, Alcon uses an entire collection of photos, giving physicians a comprehensive view of their products. See all widgets
iBooks Author is a free app that anyone can use to create Multi-Touch books for iPad. It’s simple to design custom templates, use corporate fonts, add interactive widgets, flow in text, and more, so your book is not simply business content — it’s an experience.
Learn more about iBooks Author
Create and publish amazing Multi-Touch books for your business using iBooks Author.
Download iBooks Author free from the Mac App Store
iBooks Author gives you flexibility to publish books to internal or external audiences. Reach customers by distributing interactive Multi-Touch books publicly through the iBooks Store or share sensitive corporate information privately.
Learn more about publishing
Email to a private list.
Books that contain confidential or proprietary information you don’t want shared publicly can be sent by corporate email. Simply export your book from iBooks Author, click Send, and you’re done.
Post to an internal server or intranet.
Give employees access to books by hosting them on a corporate server behind your company’s firewall. Export finished files in iBooks format and they’re ready to post internally.
Publish publicly through the iBooks Store.
Books targeting the general public can be submitted to the iBooks Store for purchase or free download. iBooks Author walks you through a step-by-step process. To get started, create a Free Books or Paid Books account, sign up for iTunes Connect, download iTunes Producer, and you’re ready to publish.