﻿WEBVTT

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I think people have different ideologies

2
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of what leadership and management are.

3
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Having been at Apple for the amount of time that I've been here,

4
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I realize I was a manager in a previous life and not a leader.

5
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Management on a day to day basis,

6
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you can tell people what to do and they will do it,

7
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but to inspire people to want to do it is leadership.

8
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Many of our leaders coming from the best places.

9
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They are hotel general managers, they're even have even bigger titles

10
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like - directors in the whole country.

11
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Takes a lots of imagination, takes a lot of your hands on.

12
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I thought I knew a lot about leadership

13
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and I thought I knew a lot about people.

14
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It was so beyond what I could have imagined.

15
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Even after business school, I didn't develop the skills

16
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that I have developed in one year in the Apple store.

17
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Even though Apple is a technology company,

18
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what breathes life into each store

19
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is the personality and the character of its team.

20
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My team inspires me because they are so different than I am

21
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and they are so capable and they are so brilliant.

22
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Just by sharing and by allowing them to share with me,

23
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I'm gonna be a better leader.

24
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The best motivation from my experience

25
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is leading by example.

26
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It's working side by side.

27
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Teaching is kind of the basis of who we all are,

28
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and it's not top down, it's everywhere.

29
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When you put a team of eclectic personalities

30
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and all these different skill sets in one room and it works,

31
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that's the challenge and that's the reward.

32
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People follow leaders. They don't follow organizations.

33
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They're passionate about a brand,

34
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but they follow the people who make that brand live every day.

35
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So many want to be part of Apple,

36
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to be part of the team who can change the world.

37
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And they expect me to tell them

38
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how are they doing towards their goals.

39
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I feel enormous responsibility.

40
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You can get caught up very quickly

41
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in the magnitude and size of Apple if you choose to.

42
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I choose to stay small every single day,

43
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and the minute you let go of the past ideologies that you have of retail,

44
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you're going to unlearn a lot

45
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because to work in our environment,

46
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you need to actually lead with heart.

47
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If you really trust people and really empower people,

48
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they naturally do amazing work.

49
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My hope everyday

50
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is to inspire people to be a better version of themselves.

