﻿WEBVTT

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We all are creating our store every day.

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In the morning, before the store opens,

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we have to set everything.

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Clean it, check it, and then put it in the system.

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We have beautiful glass doors,

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so they'll just be walking by

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and they'll stare,

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and we'll just welcome people in.

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As a specialist working at the store,

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it's very different from working at other stores.

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It's not so much about,

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"What do you want to buy?" or something.

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It's just giving the customer an experience.

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I'm not on commission.

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We just start talking about their needs

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or what they're pursuing.

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Without even necessarily saying,

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"Oh, so you're here to get an iPad?",

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you kind of get that feel

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just from natural conversations.

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It's not only delivering goods.

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I'm not focusing every time on the product.

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I'm just focusing on people.

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We have all kinds of business customers coming

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to our retail store daily from different backgrounds and industries.

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Selling products is the basic job,

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but the more meaningful part

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is that we can inspire many customers

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and many businesses in their plans for the future.

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A colleague of mine just told me

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he just imagines he has a party

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and he wants to say hello to every person.

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He wants to see if everybody's fine.

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Do you want to have a chat or something?

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And this is what I imagine often before I go to the floor.

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The store gets busy, traffic starts flowing.

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First thing you start hearing is,

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"Team, I have someone waiting at the iPhone table.

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I need someone back by the Genius Bar."

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So it's just letting them know that we'll be there.

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It's a challenge,

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but anything that's worth it is going to be challenging.

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If there's a question perhaps you cannot answer in that moment

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because you are not so used to the program,

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you know that there is another person who can help you.

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I love my teammates.

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Such a wide variety of personalities.

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They've got their own interests, hobbies and backgrounds.

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You don't stop being a musician

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because you work at an Apple Store.

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You don't stop being a photographer

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because you work at an Apple Store.

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You can bring in all your skills that you have.

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It's nice being able to see that people appreciate what you do

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and people appreciate your work.

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If you know that, you can just go outside and be yourself.

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This is why it's much more personal than in other places.

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It begins at the point where there's an interaction

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between a product and a person,

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and I think this is the best point, isn't it?

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You always have to understand

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that something that may not be very impactful to you,

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this could potentially change someone's life.
