﻿WEBVTT

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Being a Genius is a lot of different things

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kind of all rolled into one.

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We're on the front line of making sure that

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everybody's products are working perfectly.

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Our technical team aren't about turning screws in computers.

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These people are about helping customers

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make the right decisions

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and help them with any problems they may be having.

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As a Creative my role is helping people.

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You collaborate with them in the learning process

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with the different things they are working on.

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We want them to learn to think about how to solve it

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to do whatever they have to do.

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I know that some people think of bartenders

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as being like part therapist,

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and that's kind of what we do here.

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Sometimes somebody comes in

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and they just really need to tell you their life story

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before you can get to the bottom of it,

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and that's OK.

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As a Creative, sometimes you're an ear, a big ear,

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and absorber.

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Listen to them first,

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and then you can rewind,

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and then give them the right solution.

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There's a lot of expectation from customers

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mainly because we are Apple.

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And you're like, Oh, OK.

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Well, I have work super hard at this.

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I need to make sure that we meet

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this person's expectations.

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And it can put a little bit of pressure on you.

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Sometimes it all comes down to one thing not working right,

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so it's very cool that I get to the bottom of that problem,

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and I get them leaving thanking me,

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sometimes hugging me,

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because they're just so happy

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with the service that we can provide.

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We're a team. It's not one player.

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So you can learn from each other.

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We have somebody in the background you can ask.

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There's no stupid question.

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You don’t come here to do a job, to follow a script.

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You come here to be yourself

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and you are going to be encouraged to be yourself.

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There's a lot of technical training beforehand

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to make sure that you're super good at what you do.

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That's the easy part.

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The harder part is making sure that we have the right people,

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these really empathetic people,

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somebody that can connect with a customer.

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That's a big deal

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and that's the type of people that we're looking for.

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Connection is like a satisfaction

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and a fulfillment for me.

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You're not just the teacher for the customer.

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It's to think with them.

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The stores are always changing,

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the products are always changing,

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and I'm constantly learning.

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And I know I'll continue to learn while working at Apple,

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and that's the biggest driving factor for me,

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is constant knowledge.

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A career at Apple is whatever you kind of want it to be.

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These are things that help people

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follow and pursue their passions,

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so that's generally how I would start every conversation.

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What do you love doing?

